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ASICentral.com Week In Review
Volume 206 / March 7, 2020

Click here =
for a text-only version
https://go.asicentral.com/e/148181/wsletters-pgw-=
vol206-3ads-html/4rmp5k/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFs=
uWZhNA

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>
Video: The Joe Show: Let=E2=80=99s Get Rollin=E2=80=99

Top =
Stories of the Week From ASICentral.com
1.    The Truth About Selling & S=
ourcing Direct
2.    4imprint=E2=80=99s Sales Increased 17% in 2019
3. =
   Promo Preps for US Coronavirus Outbreak
4.    Tennessee, Promo Compani=
es Reeling After Tornado Strikes
5.    Podcast: Promo Insiders

Top W=
eb Exclusives
1.    Build Your Personal Brand With TikTok
2.    Creatin=
g Trust in the Promo Industry
3.    The Benefits of Blogging
4.    AIA =
Hosts Second Supplier Summit
5.   Administrative Nightmare: Collecting On=
line Sales Tax

Sponsored Content
1.    BELLA+Canvas Releases FAM 2.0=

2.    Why Quality Ingredients Matter in Personal Care Products
3.    2=
020 Apparel Forecast: New Trends to Watch This Year
4.    Why Print + Pro=
mo Products Make the Perfect Pair
5.    Generate Eye Traffic for Clients=
=E2=80=99 Campaigns
 =20
   =20

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is publ=
ished by Advertising Specialty Institute. All rights reserved. To subscribe=
 to any ASI newsletter, go to www.asicentral.com/newsletters.=20
You were s=
ent this newsletter as a benefit of your ASI membership. Copyright 2020, AS=
I. All Rights Reserved.

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ne;"><strong>Contact the Editor</strong></a></p>

=09=09=09=09=09=09<p =
style=3D"margin: 4px 0;"><a href=3D"mailto:mbarnes@asicentral.com?subject=
=3DWeek In Review" id=3D"no-right-margin" style=3D"font-size: 11px; color: =
#666666; text-decoration: none;" target=3D"_blank"><span style=3D"color: #6=
66666;"><strong>Advertise</strong></span></a></p>
=09=09=09=09=09=09</td>=

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=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; font-=
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cing: 0; outline: none; padding: 0; border: none; margin-left:15px;" width=
=3D"484" class=3D"">
=09=09=09=09=09=09<p><br>
=09=09=09=09=09=09<stron=
g>Video </strong></p>
=09=09=09=09=09=09<strong><a href=3D"https://go.asi=
central.com/e/148181/ws-videos-video-id-PqAcC8MMI5I/4rmp5p/606970138?h=3DSw=
ZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" style=3D"color: #00C;background:=
none;font-size:16px !important;font-weight: bold;width: 100%;text-align: le=
ft;line-height:20px !important;" target=3D"_blank">The Joe Show: Let=
=E2=80=99s Get Rollin=E2=80=99</a></strong><br>
=09=09=09=09=09=09ASI Pro=
duct Editor Joe Haley has the scoop on cool items clients are sure to love.=
</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=
=09=09=09<!-- WRAPPER TABLE -->

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=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09=
<td align=3D"center" class=3D"ad-right" style=3D"font-size: 11px; font-fami=
ly: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; border=
-collapse: collapse; border-spacing: 0; outline: none; padding-left: 20px; =
border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span class=
=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans=
-serif; color: #666666; border-collapse: collapse; border-spacing: 0; outli=
ne: none; font-weight: normal; padding-left: 20px; border: none;"><a href=
=3D"https://go.asicentral.com/e/148181/-asi-power-summit--testimonial/4rmp5=
r/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_bla=
nk"><img align=3D"right" alt=3D"Advertiser: ASI Power Summit" border=3D"0" =
height=3D"250" src=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/ban=
ners/vol204_tile_33020_2.jpg" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=
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=09=09=09=09=09=09=09</tbody>
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=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Top Sto=
ries of the Week From ASICentral.com</strong></p>

=09=09=09=09=09=09=
=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https:=
//go.asicentral.com/e/148181/t-selling-and-sourcing-direct-/4rmp5t/60697013=
8?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">The Tr=
uth About Selling &amp; Sourcing Direct</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09Suppliers selling direct and distributors sourcing direct =
=E2=80=93 both upend the industry=E2=80=99s established business model. Is =
promo=E2=80=99s traditional supply chain broken?</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-s-sa=
les-increased-17-in-2019-/4rmp5w/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_=
uBlFotiFsuWZhNA" target=3D"_blank">4imprint=E2=80=99s Sales Increased 17% i=
n 2019 </a></strong><br>
=09=09=09=09=09=09=09=09=09=09The industry=
=E2=80=99s largest distributor also saw profits rise 21% year-over-year.</l=
i>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicen=
tral.com/e/148181/d-the-promo-products-industry-/4rmp5y/606970138?h=3DSwZG1=
kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Promo Preps for U=
S Coronavirus Outbreak </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Pl=
us, sales of hand sanitizer and facemasks soar in the promo products space,=
 the human impact of the virus on the industry, supply chain updates, and m=
ore.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go=
.asicentral.com/e/148181/reeling-after-tornado-strikes-/4rmp61/606970138?h=
=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Tennessee=
, Promo Companies Reeling After Tornado Strikes</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09At least two dozen people were killed, dozens of bu=
ildings were demolished and tens of thousands were without power in Nashvil=
le and surrounding areas.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/19-the-promo-industry-in-2020=
-/4rmp63/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=
=3D"_blank">Podcast: Promo Insiders</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09Counselor=E2=80=99s new weekly podcast launched this week. The =
series will tackle everything from hard-hitting news topics to fun trends t=
hat impact promo. The first installment covers the biggest current issue fa=
cing the industry: COVID-19.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=
=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- =
END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody=
>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TAB=
LE -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->=

=09=09=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"ad-placement-desktop responsive" style=3D"border=
-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rs=
pace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<t=
body>
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: no=
ne; border: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=
=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans=
-serif; color: #666666; line-height: 15px; border-collapse: collapse; borde=
r-spacing: 0; outline: none; padding-left: 20px; border: none;">ADVERTISEME=
NT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-=
size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; bord=
er-collapse: collapse; border-spacing: 0; outline: none; font-weight: norma=
l; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com/=
e/148181/-tools/4rmp65/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsu=
WZhNA" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: ASI Power =
Summit" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/idesig=
n/newsletters/pgw/banners/vol198_tile_33020_1.jpg" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"></a>=
</span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody=
>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE RI=
GHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<table align=3D"le=
ft" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" w=
idth=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09=
<p><strong>Top Web Exclusives</strong></p>

=09=09=09=09=09=09=09=09=09=
<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asic=
entral.com/e/148181/ur-personal-brand-with-tiktok-/4rmp67/606970138?h=3DSwZ=
G1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Build Your Pers=
onal Brand With TikTok</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Thr=
ee promo pros share how they=E2=80=99ve found success on the social media p=
latform. Plus, practical tips for leveraging the short-form video-making ap=
p.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.a=
sicentral.com/e/148181/g-trust-in-the-promo-industry-/4rmp69/606970138?h=3D=
SwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Creating Tru=
st in the Promo Industry </a></strong><br>
=09=09=09=09=09=09=09=09=09=09=
By building relationships, promo companies can be a breath of fresh air in =
the digital age.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/2020-the-benefits-of-blogging-/4rmp6=
c/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_bla=
nk">The Benefits of Blogging</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09Get the insights you need to create a successful blog that will help boo=
st sales.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/-hosts-second-supplier-summit-/4rmp6f/6069701=
38?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">AIA H=
osts Second Supplier Summit</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09Thirty-six members of the Top 40 firm=E2=80=99s Platinum MVP club and to=
p 12 supplier community attended the event.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/e-collectin=
g-online-sales-tax-/4rmp6h/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFot=
iFsuWZhNA" target=3D"_blank">Administrative Nightmare: Collecting Online Sa=
les Tax</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Before speaking at=
 a Congressional hearing on the Wayfair ruling, Bradley Scott gave his reco=
mmendations to the government on how to make collecting online sales tax ea=
sier.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09=
</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=
=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --><=
/td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<ta=
ble align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->
=09=09=09=09=09=09<t=
able align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"ad-placement-desktop responsive" style=3D"border-spacing: 0; border-col=
lapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; p=
adding: 0;" width=3D"300">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-right" style=3D=
"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666=
; line-height: 15px; border-collapse: collapse; border-spacing: 0; outline:=
 none; padding-left: 20px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=
=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; font-fami=
ly: Arial, Helvetica, sans-serif; color: #666666; border-collapse: collapse=
; border-spacing: 0; outline: none; font-weight: normal; padding-left: 20px=
; border: none;"><a href=3D"https://go.asicentral.com/e/148181/mber-benefit=
s-business-savings/4rmp6k/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFoti=
FsuWZhNA" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: ASI Bus=
iness" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/idesign=
/newsletters/pgw/banners/vol198_tile_33020.jpg" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"></a></s=
pan></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE RIG=
HT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<table align=3D"lef=
t" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" wi=
dth=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09=
<p><strong>Sponsored Content</strong></p>

=09=09=09=09=09=09=09=09=09<=
ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asice=
ntral.com/e/148181/-utm-campaign-FAM202-020Launch/4rmp6m/606970138?h=3DSwZG=
1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">BELLA+Canvas Rel=
eases FAM 2.0 </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Sign up tod=
ay for this free online masterclass that will help power your apparel sales=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/20202020CMS20Native20Ad20Leads/4rmp6p/606970138?h=3DS=
wZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Why Quality I=
ngredients Matter in Personal Care Products</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09Learn how to sell products made from only all-natural ing=
redients like shea butter.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong=
><a href=3D"https://go.asicentral.com/e/148181/eb202020-utm-medium-Native20=
Ad/4rmp6r/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=
=3D"_blank">2020 Apparel Forecast: New Trends to Watch This Year</a></stron=
g><br>
=09=09=09=09=09=09=09=09=09=09Nail your sales presentations and in=
crease your sales by pitching the latest and greatest apparel.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/roducts-make-the-perfect-pair-/4rmp6t/606970138?h=3DSwZG1kEt68lqo=
Rz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D"_blank">Why Print + Promo Product=
s Make the Perfect Pair</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Le=
arn how to sell promo products and marketing materials like brochures and b=
usiness cards together.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a=
 href=3D"https://go.asicentral.com/e/148181/ic-for-your-clients-campaigns-/=
4rmp6w/606970138?h=3DSwZG1kEt68lqoRz7LMEqqSB3bHT_uBlFotiFsuWZhNA" target=3D=
"_blank">Generate Eye Traffic for Clients=E2=80=99 Campaigns</a></strong><b=
r>
=09=09=09=09=09=09=09=09=09=09These six essential tips will help you t=
o get more people noticing your customers.</li>
=09=09=09=09=09=09=09=09=
=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=
=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE -->=
</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td>
=
=09=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"center"=
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o-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"100%">
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<tbody>
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der: none;">
=09=09=09=09=09=09<td style=3D"line-height: 15px; font-famil=
y: Arial, Helvetica, sans-serif; font-size: 11px; border-collapse: collapse=
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=09=09=09=09=09=09<p>ASICentral.com Week in Review is published by Advertis=
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