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Delivery-date: Sat, 04 Apr 2020 09:04:45 -0600
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Date: Sat, 04 Apr 2020 09:04:00 -0600
Subject: ASICentral.com Week in Review: =?utf-8?Q?Promo=E2=80=99s?= Future
 After the Virus | Andrews, Bellantone Town Hall on COVID-19 | CARES Act
 Relief for Businesses | Is Selling PPE Right for You?
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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 Content preview:  ASICentral.com Week In Review Volume 210 / April 4, 2020 Click
    here for a text-only version https://go.asicentral.com/e/148181/wsletters-pgw-vol210-3ads-html/4tg7qz/620884939?h=gvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o
    
 
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ASICentral.com Week In Review
Volume 210 / April 4, 2020

Click here =
for a text-only version
https://go.asicentral.com/e/148181/wsletters-pgw-=
vol210-3ads-html/4tg7qz/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PI=
JFrT6o

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>

Webinar: Tim Andrews, Paul Bellantone Hold Virtual Town Hall =
on Coronavirus

Podcast: Promo Insiders: Promo=E2=80=99s Pivot to PPE P=
roducts

Top Stories of the Week From ASICentral.com
1.    After the =
Virus: The Promo=E2=80=99s Industry Future
2.    Podcast: Advice on CARES=
 Act Relief for Businesses
3.    Suppliers Fulfill Orders for Virus-Focus=
ed Items
4.    COVID-19 Devastates European Promo Industry
5.    The Ne=
therlands Recalls 600,000 Face Masks
6.    Remote Workers Drive Garment T=
rends
7.    COVID-19 Spurs Mass Layoffs at Garment Factories
   =20
Top=
 Web Exclusives
1.    The Joe Show: Grow Sales
2.    Dr. Fauci Merch Ab=
ounds
3.    Demand for Digital Gifts Has Exploded
4.    Delays for Gig =
Workers Seeking Unemployment
5.    Drive Sales With Online Storefronts
=
6.    SXSW 2020 Was Canceled, But the Merch Wasn=E2=80=99t
7.    How to G=
row Your Email Subscriber List

Sponsored Content
1.    2020 Apparel =
Forecast: New Trends to Watch This Year
=20
   =20

>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Wee=
k in Review is published by Advertising Specialty Institute. All rights res=
erved. To subscribe to any ASI newsletter, go to www.asicentral.com/newslet=
ters.=20
You were sent this newsletter as a benefit of your ASI membership.=
 Copyright 2020, ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>=
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Advertising Specialty Institute=C2=AE - 4800 Street Road - Trev=
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=09=09=09=09=09=09<p s=
tyle=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=3DWe=
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ne;"><strong>Contact the Editor</strong></a></p>

=09=09=09=09=09=09<p =
style=3D"margin: 4px 0;"><a href=3D"mailto:mbarnes@asicentral.com?subject=
=3DWeek In Review" id=3D"no-right-margin" style=3D"font-size: 11px; color: =
#666666; text-decoration: none;" target=3D"_blank"><span style=3D"color: #6=
66666;"><strong>Advertise</strong></span></a></p>
=09=09=09=09=09=09</td>=

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=09=09=09=09=09=09<p><br>
=09=09=09=09=09=09<stron=
g>Webinar </strong></p>

=09=09=09=09=09=09<p><strong><a href=3D"https:=
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l Bellantone Hold Virtual Town Hall on Coronavirus</a></strong><br>
=09=
=09=09=09=09=09ASI President &amp; CEO Timothy M. Andrews and PPAI Presiden=
t &amp; CEO Paul Bellantone discussed COVID-19=E2=80=99s impact on promo =
=E2=80=93 and how companies can best navigate it.</p>
=09=09=09=09=09=09<=
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=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<p><strong>Podcast=
 </strong></p>

=09=09=09=09=09=09=09=09=09<p><strong><a href=3D"https:=
//go.asicentral.com/e/148181/promo-s-pivot-to-ppe-products-/4tg7r8/62088493=
9?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" style=3D"color: #00C;bac=
kground:none;font-size:16px !important;font-weight: bold;width: 100%;text-a=
lign: left;line-height:20px !important;" target=3D"_blank">Promo Insiders: =
Promo=E2=80=99s Pivot to PPE Products</a></strong><br>
=09=09=09=09=09=09=
=09=09=09Is selling personal protective equipment like masks and face shiel=
ds right for you? This podcast could help you decide.</p>

=09=09=09=09=
=09=09=09=09=09<p><strong>Top Stories of the Week From ASICentral.com</stro=
ng></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/s-the-promo-in=
dustry-s-future-/4tg7rb/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PI=
JFrT6o" target=3D"_blank">After the Virus: The Promo=E2=80=99s Industry Fut=
ure</a></strong><br>
=09=09=09=09=09=09=09=09=09=09COVID-19 will change p=
romo. Here=E2=80=99s how.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/er-shares-advice-on-cares-act=
-/4tg7rd/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=
=3D"_blank">Podcast: Advice on CARES Act Relief for Businesses</a></strong>=
<br>
=09=09=09=09=09=09=09=09=09=09A corporate lawyer talks with Counselo=
r to break down the programs meant to help small businesses in the $2 trill=
ion coronavirus relief package.</li>
=09=09=09=09=09=09=09=09=09=09<li><s=
trong><a href=3D"https://go.asicentral.com/e/148181/rders-for-virus-focused=
-items-/4tg7rg/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" t=
arget=3D"_blank">Suppliers Fulfill Orders for Virus-Focused Items</a></stro=
ng><br>
=09=09=09=09=09=09=09=09=09=09Businesses want educational and cau=
tionary signage to communicate with their employees and customers. That=
=E2=80=99s where promo comes in.</li>
=09=09=09=09=09=09=09=09=09=09<li><=
strong><a href=3D"https://go.asicentral.com/e/148181/tates-european-promo-i=
ndustry-/4tg7rj/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" =
target=3D"_blank">COVID-19 Devastates European Promo Industry</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09Sales are plummeting and temporary shut=
downs are occurring. Still, promotional products firms are trying to remain=
 agile and adapt, believing better days will eventually return.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/ds-recalls-600-000-face-masks-/4tg7rl/620884939?h=3DgvM9UBY5_vxaW=
EqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D"_blank">The Netherlands Recalls 6=
00,000 Face Masks</a></strong><br>
=09=09=09=09=09=09=09=09=09=09It=
=E2=80=99s a cautionary tale for promotional products distributors.</li>
=
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.=
com/e/148181/-workers-drive-garment-trends-/4tg7rn/620884939?h=3DgvM9UBY5_v=
xaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D"_blank">Remote Workers Drive G=
arment Trends</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Apparel comp=
anies are seeing an increase in sales for business tops and leisure bottoms=
 as remote employees adjust to a new reality.</li>
=09=09=09=09=09=09=09=
=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-layoffs=
-at-garment-factories-/4tg7rq/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6Bu=
T8t1PIJFrT6o" target=3D"_blank">COVID-19 Spurs Mass Layoffs at Garment Fact=
ories</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The coronavirus=
=E2=80=99s brutal economic impact on western apparel wholesalers and retail=
ers is fueling mass layoffs and putting factories on the brink in countries=
 like Bangladesh.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</=
tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TAB=
LE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09<=
/table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=
=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->
=09=09=
=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"ad-placement-desktop responsive" style=3D"border-spacing:=
 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; bord=
er: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-r=
ight" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; =
color: #666666; line-height: 15px; border-collapse: collapse; border-spacin=
g: 0; outline: none; padding-left: 20px; border: none;">ADVERTISEMENT<br>=

=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: =
11px; font-family: Arial, Helvetica, sans-serif; color: #666666; border-col=
lapse: collapse; border-spacing: 0; outline: none; font-weight: normal; pad=
ding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/1481=
81/-asi-power-summit--testimonial/4tg7rs/620884939?h=3DgvM9UBY5_vxaWEqsJs2Y=
udvDceQU6BuT8t1PIJFrT6o" target=3D"_blank"><img align=3D"right" alt=3D"Adve=
rtiser: ASI Power Summit" border=3D"0" height=3D"250" src=3D"http://cdn.asi=
central.com/idesign/newsletters/pgw/banners/vol204_tile_33020_2.jpg" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic;"=
 width=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- =
END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=
=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"responsive" width=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=
=09=09=09=09=09=09=09=09<p><strong>Top Web Exclusives</strong></p>

=09=
=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a=
 href=3D"https://go.asicentral.com/e/148181/ws-videos-video-id-xpXfhP8Wekc/=
4tg7rv/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D=
"_blank">The Joe Show: Grow Sales </a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09See what cool new items Product Editor Joe Haley has in store for =
you and your clients in this video.</li>
=09=09=09=09=09=09=09=09=09=09<l=
i><strong><a href=3D"https://go.asicentral.com/e/148181/ch-abounds-on-ecomm=
erce-sites-/4tg7rx/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6=
o" target=3D"_blank">Dr. Fauci Merch Abounds</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09From prayer candles and a bobblehead to T-shirts, hood=
ies and mugs, there=E2=80=99s a bevy of merch themed around America=
=E2=80=99s foremost physician in the fight against the coronavirus.</li>
=
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.=
com/e/148181/or-digital-gifts-has-exploded-/4tg7rz/620884939?h=3DgvM9UBY5_v=
xaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D"_blank">Demand for Digital Gif=
ts Has Exploded</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Business f=
or supplier MediaTree (asi/70303) has taken off by delivering emailed rewar=
ds for the homebound.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a h=
ref=3D"https://go.asicentral.com/e/148181/-workers-seeking-unemployment-/4t=
g7s2/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D"_=
blank">Delays for Gig Workers Seeking Unemployment</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09The CARES Act expanded unemployment benefits to =
independent contractors and the self-employed, but it could be weeks before=
 they get their first checks.</li>
=09=09=09=09=09=09=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/sales-with-online-storefr=
onts-/4tg7s4/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" tar=
get=3D"_blank">Drive Sales With Online Storefronts</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09In the midst of store closures, people continue =
to shop online. Promo companies may be able to benefit.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/-sxsw-2020-merch-goes-on-sale-/4tg7s6/620884939?h=3DgvM9UBY5_vxaWEqsJs2Yud=
vDceQU6BuT8t1PIJFrT6o" target=3D"_blank">SXSW 2020 Was Canceled, But the Me=
rch Wasn=E2=80=99t </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Organi=
zers for the massive celebration of film, music, technology and more have l=
aunched an official branded merchandise collection for the 2020 festival, d=
espite COVID-19 forcing its cancellation.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ow-your-ema=
il-subscriber-list-/4tg7s8/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t=
1PIJFrT6o" target=3D"_blank">How to Grow Your Email Subscriber List </a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09Email marketing provides a direc=
t conduit for communicating tailored messages and important information to =
clients and prospects =E2=80=93 something that=E2=80=99s become even more c=
ritical during the disruption from COVID-19.</li>
=09=09=09=09=09=09=09=
=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</=
tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=
=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE =
--><!-- WRAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSI=
DE TABLE RIGHT -->
=09=09=09=09=09=09<table align=3D"right" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-desktop responsiv=
e" style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace:=
 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D"border-spa=
cing: 0; outline: none; border: none;">
=09=09=09=09=09=09=09=09=09<td al=
ign=3D"center" class=3D"ad-right" style=3D"font-size: 11px; font-family: Ar=
ial, Helvetica, sans-serif; color: #666666; line-height: 15px; border-colla=
pse: collapse; border-spacing: 0; outline: none; padding-left: 20px; border=
: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-r=
ight" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; =
color: #666666; border-collapse: collapse; border-spacing: 0; outline: none=
; font-weight: normal; padding-left: 20px; border: none;"><a href=3D"https:=
//go.asicentral.com/e/148181/mber-benefits-business-savings/4tg7sb/62088493=
9?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PIJFrT6o" target=3D"_blank"><img a=
lign=3D"right" alt=3D"Advertiser: ASI Business" border=3D"0" height=3D"250"=
 src=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/banners/vol198_ti=
le_33020.jpg" style=3D"outline: none; text-decoration: none; -ms-interpolat=
ion-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=
=09=09=09=09=09<!-- END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->
=

=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"400">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td =
class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored Content</stro=
ng></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/new-trends-to-=
watch-this-year-/4tg7sd/620884939?h=3DgvM9UBY5_vxaWEqsJs2YudvDceQU6BuT8t1PI=
JFrT6o" target=3D"_blank">2020 Apparel Forecast: New Trends to Watch This Y=
ear</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Learn how eco-friendly=
 fashion wins orders, why versatile outerwear can secure sales for every se=
ason and much more.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=
=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSID=
E TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=
=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td>
=09=09</tr>
=09=09<tr>=

=09=09=09<td>
=09=09=09<table align=3D"center" border=3D"0" cellpaddin=
g=3D"2" cellspacing=3D"0" class=3D"copyright" style=3D"border-spacing: 0; b=
order-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; mar=
gin: 0; padding: 0;" width=3D"100%">
=09=09=09=09<tbody>
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=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=09=09=
=09=09=09=09<td style=3D"line-height: 15px; font-family: Arial, Helvetica, =
sans-serif; font-size: 11px; border-collapse: collapse; border-spacing: 0; =
outline: none; border: none;" valign=3D"bottom" class=3D"">&nbsp;</td>
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er-spacing: 0; outline: none; border: none;">
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se: collapse; border-spacing: 0px; outline: none; border: none; background:=
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=09=09=09=09=09=09<p>=
ASICentral.com Week in Review is published by Advertising Specialty Institu=
te. All rights reserved.<br>
=09=09=09=09=09=09To subscribe to any ASI ne=
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