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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 15 Apr 2020 11:06:52 -0600
Message-ID: <622063ac-9a88-4d3e-9fb5-779483488a2a@atl1s07mta841.xt.local>
Date: Wed, 15 Apr 2020 11:06:07 -0600
Subject: ASI Updates: Latest resources, news and some encouraging signs
From: Tim Andrews <tim.andrews@asicentral.com>
To: bmiller@thelogomasters.com
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r>
=09=09=09=09=09=09<td style=3D"text-align: center;" class=3D""><a href=
=3D"https://go.asicentral.com/e/148181/v-ZIM1A0U-7N0-feature-youtu-be/4v9jf=
n/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U"><img src=3D"ht=
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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"padding: 10px 30px 15px 30px;" class=3D"">
=09=09=09=09=09=09<p>It=
=E2=80=99s been about a month since many of us started working from home, c=
onfronted with dramatic shifts to our business models and previously unhear=
d-of terms like PPE, PPP and the CARES Act becoming top of mind. At no othe=
r time in history have we been so far apart from family, friends and collea=
gues. And yet, in so many wonderful ways, we=E2=80=99re closer than ever be=
fore, united against a common, unseen foe.</p>

=09=09=09=09=09=09<p>To=
day, I want to share some industry news and ASI updates, along with a few p=
ositive developments. The video at top is from a recent Facebook Livestream=
, with a recap of what I discussed below, along with numerous, constantly u=
pdated ASI resources.</p>

=09=09=09=09=09=09<p>Most important, I want =
to share my hope that everyone is healthy and following guidelines to stay =
that way.</p>

=09=09=09=09=09=09<p>Every day, I speak to or video chat=
 with someone in our industry who shares the story of what=E2=80=99s happen=
ing to a business they built into a success after years of hard work =
=E2=80=93 before the whole world put out a =E2=80=9Cclosed=E2=80=9D sign. A=
long with the heartbreak, I leave these talks feeling so much pride in the =
many ways suppliers and distributors, faced with worst possible economic cr=
isis in our lifetime, are demonstrating their entrepreneurial spirit and kn=
owhow, pivoting to completely new products, serving new clients and reimagi=
ng everything.</p>

=09=09=09=09=09=09<p>Today, we=E2=80=99re more flex=
ible, nimble and in sync with the latest technologies than we were a mere f=
our weeks ago. That flexibility will serve us well in coming months as the =
recovery gets underway. <a href=3D"https://go.asicentral.com/e/148181/erts-=
covid-19-peak-is-nearing-/4v9jfq/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3k=
j2rH7c7gz06Am8U">As ASI reported this week</a>, public health experts say t=
he COVID-19 peak is nearing and certain shutdown/social distancing practice=
s in some areas of the U.S. could be considered for lifting by May.</p>
=

=09=09=09=09=09=09<p>Amid the uncertainty, there=E2=80=99s one thing I k=
now for sure: We=E2=80=99re all in this together =E2=80=93 and we WILL emer=
ge from this, with each other=E2=80=99s help, as an industry united, with r=
esolve forged in a catastrophe none of us could have anticipated but all of=
 us are determined to beat.</p>

=09=09=09=09=09=09<p>Please continue t=
o take care and stay safe. And please keep sharing your thoughts, ideas, in=
dustry updates and success stories. I can always be reached at <a href=3D"m=
ailto:tim.andrews@asicentral.com">tim.andrews@asicentral.com</a>.</p>

=
=09=09=09=09=09=09<p>With warm wishes for your health and our shared recove=
ry,<br>
=09=09=09=09=09=09TA</p>

=09=09=09=09=09=09<p><strong>Indust=
ry updates and highlights:</strong></p>

=09=09=09=09=09=09<ul>
=09=
=09=09=09=09=09=09<li><a name=3D"_Hlk37675121"></a><a href=3D"https://go.as=
icentral.com/e/148181/stributor-sales-drop-49-in-q1-/4v9jfs/626357121?h=3Dk=
IqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U"><strong>ASI=E2=80=99s just-rele=
ased Q1 quarterly sales report</strong></a>: The promo industry enjoyed str=
ong sales January through mid-March, but Q1 sales totals were down nearly 5=
%. Disastrous sales in the last two weeks of the quarter led to the first y=
ear-over-year quarterly decline in promo in more than a decade.</li>
=09=
=09=09=09=09=09=09<li><a name=3D"_Hlk37684563"><strong>ASI=E2=80=99s ESP to=
p searches</strong></a>: Searches in March alone for N95 masks skyrocketed =
5,000%, with additional most-searched PPE-related keywords including hand s=
anitizer, face mask, bandana and neck gaiter.</li>
=09=09=09=09=09=09=09<=
li><strong>What else can distributors sell? </strong>While ESP searches ove=
rall are down, distributors generated 12% more searches last Thursday over =
the previous Thursday, an indication they=E2=80=99re serving clients and lo=
oking for ways to generate revenue. In addition to PPE items, they=E2=80=
=99re searching for stay-at-home products like puzzles, beer growlers, kids=
=E2=80=99 paint, bags for delivery companies like GrubHub, thank you gift b=
ags to home-based employees and clients and items related to grocery stores=
, takeout restaurants and other essential businesses.</li>
=09=09=09=09=
=09=09=09<li><strong>Positive e-commerce signs for distributors: </strong>O=
rders placed via ESP Websites have increased by 15% over the same time last=
 year and 13% over the previous 30-day period.</li>
=09=09=09=09=09=09</u=
l>

=09=09=09=09=09=09<p><strong>News-you-can-use from ASI editorial:</=
strong></p>

=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><strong>=
ASI Coronavirus Coverage</strong>: <a href=3D"https://go.asicentral.com/e/1=
48181/d-the-promo-products-industry-/4v9jfv/626357121?h=3DkIqqpXunttAtqGvDs=
QQ_suhjCY3kj2rH7c7gz06Am8U">Latest news on the CARES Act small business loa=
ns, resources, strategies, case studies, podcasts, videos and success stori=
es</a>.</li>
=09=09=09=09=09=09=09<li>A <a name=3D"_Hlk36565042"></a><a h=
ref=3D"https://go.asicentral.com/e/148181/s-the-promo-industry-s-future-/4v=
9jfx/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">special, co=
mprehensive report, =E2=80=9CAfter The Virus: The Promo Industry=E2=80=
=99s Future,=E2=80=9D </a> exploring the short- and long-term impacts of th=
e economic watershed and positive developments and opportunities, with insi=
ght from industry leaders.</li>
=09=09=09=09=09=09=09<li>To follow <a hre=
f=3D"https://go.asicentral.com/e/148181/i-lists-5796981/4v9jfz/626357121?h=
=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">Twitter accounts from ASI=
=E2=80=99s award-winning editorial team</a>.</li>
=09=09=09=09=09=09</ul>=


=09=09=09=09=09=09<p><strong>Four ASI industry webinars:</strong></p>=


=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><a href=3D"https://=
go.asicentral.com/e/148181/v-tWi-vNNJ9mM-feature-youtu-be/4v9jg2/626357121?=
h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">ASI webinar on the impact =
the coronavirus is having on mid-sized promo distributors</a> and what dist=
ributors can do now to get ready for the recovery. Hosted by Counselor Exec=
utive Editor Chris Ruvo with Renya Nelson, of Brand+Aid, Joseph Sommer, of =
Whitestone Branding, and Ed Levy, of Edventure Promotions.</li>
=09=09=09=
=09=09=09=09<li><a href=3D"https://go.asicentral.com/e/148181/3bJvcg8/4v9jg=
4/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">Industry Town =
Hall webinar</a> with Tim Andrews and PPAI=E2=80=99s Paul Bellantone, moder=
ated by PPAI=E2=80=99s Tina Filipski and ASI Editorial VP Michele Bell.</li=
>
=09=09=09=09=09=09=09<li><a href=3D"https://go.asicentral.com/e/148181/=
embed-O0vayZdRBDU-rel-0/4v9jg6/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2=
rH7c7gz06Am8U">ASI webinar with Top 40 distributor leaders and Power 50 mem=
bers</a>. With Geiger=E2=80=99s Jo-an Lantz, Jack Nadel International=
=E2=80=99s Craig Nadel, BAMKO=E2=80=99s Phil Koosed and Overture Promotions=
=E2=80=99 Jo Gilley.</li>
=09=09=09=09=09=09=09<li><a href=3D"https://go.=
asicentral.com/e/148181/2U9X8nJ/4v9jg8/626357121?h=3DkIqqpXunttAtqGvDsQQ_su=
hjCY3kj2rH7c7gz06Am8U">ASI webinar with leaders from four Top 40 suppliers<=
/a>: PCNA, The Magnet Group, SnugZ USA and Next Level Apparel.</li>
=09=
=09=09=09=09=09</ul>

=09=09=09=09=09=09<p><strong>Free online ASI reso=
urces:</strong></p>

=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li>=
<a href=3D"https://go.asicentral.com/e/148181/online-fitness-classes-/4v9jg=
b/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">Fitness classe=
s on Zoom with expert trainers</a>, multiple day and evening workouts of va=
rious intensities. <strong>FREE.</strong></li>
=09=09=09=09=09=09=09<li><=
a href=3D"https://go.asicentral.com/e/148181/2xRIo41/4v9jgd/626357121?h=3Dk=
IqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">Daily online kids=E2=80=99 acti=
vities and stories</a>, weekdays at 11 a.m. ET. <strong>FREE.</strong></li>=

=09=09=09=09=09=09</ul>

=09=09=09=09=09=09<p><strong>N</strong><str=
ong>ew education videos and webinars</strong> available for ASI members on =
<a href=3D"https://go.asicentral.com/e/148181/2020-04-15/4v9jgg/626357121?h=
=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">ASIUniversity.com</a>:</p>=


=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><a href=3D"https://=
go.asicentral.com/e/148181/embed-bzbKOb70lFA-rel-0/4v9jgj/626357121?h=3DkIq=
qpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U"><strong>Keep Your Momentum Going =
During =E2=80=93 and After =E2=80=93 the Coronavirus</strong></a><strong> <=
/strong>with ASI Show speaker and social media expert Marki Lemons Ryhal of=
 ReMarkiTable</li>
=09=09=09=09=09=09=09<li><a href=3D"https://go.asicent=
ral.com/e/148181/d-Jh5ZOkph11U-rel-0-autoplay-1/4v9jgl/626357121?h=3DkIqqpX=
unttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U"><strong>Now Is the Time to Lead</str=
ong></a><strong> </strong>with ASI Show speaker and business expert David B=
laise of Top Secrets of Promotional Products Sales</li>
=09=09=09=09=09=
=09=09<li><a href=3D"https://go.asicentral.com/e/148181/d-q9ILMP7ZY3M-rel-0=
-autoplay-1/4v9jgn/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8=
U"><strong>Manage Your Business and Stay Top of Mind During Coronavirus</st=
rong></a><strong> </strong>with<strong> </strong>ASI Show speaker and veter=
an industry educator Cliff Quicksell Jr. of Cliff Quicksell &amp; Associate=
s &amp; iPROMOTEu</li>
=09=09=09=09=09=09=09<li><a href=3D"https://go.asi=
central.com/e/148181/embed-d8k8cP9Ctao-rel-0/4v9jgq/626357121?h=3DkIqqpXunt=
tAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U"><strong>Pause, Don=E2=80=99t Panic: Ack=
nowledging the Impact of Coronavirus</strong></a><strong> </strong>with ASI=
 Show speaker and counselor Steven Sewell of Steven Sewell Enterprises</li>=

=09=09=09=09=09=09=09<li><a href=3D"https://go.asicentral.com/e/148181/d=
-TTY3GV2S3H4-rel-0-autoplay-1/4v9jgs/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhj=
CY3kj2rH7c7gz06Am8U"><strong>Create Your Social Media Marketing Plan</stron=
g></a><strong> </strong>with Marki Lemons Ryhal</li>
=09=09=09=09=09=09=
=09<li><a href=3D"https://go.asicentral.com/e/148181/d-ZUtZvjEk2QM-rel-0-au=
toplay-1/4v9jgv/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">=
<strong>Beyond Marketing: Creating Engagement That Sticks</strong></a> with=
 Cliff Quicksell Jr.</li>
=09=09=09=09=09=09</ul>

=09=09=09=09=09=09=
<p>ASI will add more sessions in the coming weeks, so visit <a href=3D"http=
s://go.asicentral.com/e/148181/2020-04-15/4v9jgx/626357121?h=3DkIqqpXunttAt=
qGvDsQQ_suhjCY3kj2rH7c7gz06Am8U">ASIUniversity.com</a> for the latest conte=
nt.</p>

=09=09=09=09=09=09<p><strong>A bit of encouragement: </strong>=
</p>
=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/e/148181/ter-=
of-wise-words-norman-cohn-/4v9jgz/626357121?h=3DkIqqpXunttAtqGvDsQQ_suhjCY3=
kj2rH7c7gz06Am8U">Wise words from ASI Chairman Norman Cohn</a></td>
=09=
=09=09=09=09</tr>
=09=09=09=09=09<!-- #section end --><!-- Section -->
=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0 30px 20px;"=
 class=3D"">
=09=09=09=09=09=09<p><img src=3D"https://cdn.asicentral.com/=
MKTGemails/556-11186/assets/img/TimAndrews.png" width=3D"125"></p>

=09=
=09=09=09=09=09<p style=3D"font-size: 14px; line-height: 17px;">Tim Andrews=
<br>
=09=09=09=09=09=09President &amp; Chief Executive Officer<br>
=09=
=09=09=09=09=09<span style=3D"color: #d62027;">Advertising Specialty Instit=
ute</span> | Every Step of the Way=E2=84=A2</p>

=09=09=09=09=09=09<p s=
tyle=3D"font-size: 14px; line-height: 17px;">Email: <a href=3D"mailto:tandr=
ews@asicentral.com" style=3D"color: #3e4150;">tandrews@asicentral.com</a><b=
r>
=09=09=09=09=09=09Phone: (215) 953-3550<br>
=09=09=09=09=09=09Web: <=
a href=3D"https://go.asicentral.com/e/148181/2020-04-15/4v9jh2/626357121?h=
=3DkIqqpXunttAtqGvDsQQ_suhjCY3kj2rH7c7gz06Am8U" style=3D"color: #3e4150;">w=
ww.asicentral.com</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #section end -->
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=09=
=09=09=09=09=09=C2=A92020, Advertising Specialty Institute<sup>=C2=AE</sup>=
. All Rights Reserved.<br>
=09=09=09=09=09=09Advertising Specialty Instit=
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=09=09=09=09=09=09<a h=
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