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 Content preview:  Counselor PromoGram Breaking News Alert Breaking News: Counselor
    Names Geiger’s Lantz Person of the Year, Reveals Top 40 Jo-an Lantz, President
    and CEO of Top 40 distributor Geiger (asi/202900), has been named the Counselor
    2020 Person of the Year. Lantz was honored in this year’s Counselor Awards
    event, which was pre [...] 
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Counselor PromoGram
Breaking News Alert

Breaking News: Counselor Nam=
es Geiger=E2=80=99s Lantz Person of the Year, Reveals Top 40=20

Jo-an La=
ntz, President and CEO of Top 40 distributor Geiger (asi/202900), has been =
named the Counselor 2020 Person of the Year. Lantz was honored in this year=
=E2=80=99s Counselor Awards event, which was presented virtually in lieu of=
 the annual ceremony that takes place at ASI Show Chicago. The full video i=
s now available to be viewed (https://go.asicentral.com/e/148181/eMMuwMh74o=
M/53hh65/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs).

=
=E2=80=9CI=E2=80=99m proud of every one of our Counselor Award honorees who=
 displayed ingenuity, creativity, leadership and generosity during an unpre=
cedented period in our industry=E2=80=99s history,=E2=80=9D said Timothy M.=
 Andrews, president and chief executive officer of ASI. =E2=80=9COur Person=
 of the Year, Jo-an Lantz, is an industry rock star for three very importan=
t reasons: she=E2=80=99s transparent, which she proved repeatedly throughou=
t this crisis; she=E2=80=99s a strategic business thinker, recognizing earl=
ier than most that business is international and conducted in a global econ=
omy; and she=E2=80=99s super smart, never hesitating to seek the counsel an=
d advice of others, making her an ideal leader during times of great prospe=
rity and in times of great uncertainty.=E2=80=9D =20

After starting her =
career at the distributor in an entry-level accounts payable position, Lant=
z became the first person from outside the Geiger family to serve as presid=
ent and CEO (https://go.asicentral.com/e/148181/-year-2020-jo-an-lantz-geig=
er-/53hh67/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs) of th=
e more than 140-year-old family-run company. The former Counselor Woman of =
Distinction and International Person of the Year has led Geiger=E2=80=99s i=
nternational expansion and steered the company to 8% average annual growth =
in the last five years.=20

=E2=80=9C2020 has turned out to be the most c=
hallenging year in my career,=E2=80=9D Lantz said during her acceptance spe=
ech. =E2=80=9CMy colleagues at Geiger perform all the miracles and somehow =
I=E2=80=99m recognized for their efforts. So, I accept this award on behalf=
 of my colleagues at Geiger because they made me who I am and I greatly app=
reciate it.=E2=80=9D

Counselor=E2=80=99s International Person of the Y=
ear award (https://go.asicentral.com/e/148181/-year-2020-michael-freter-psi=
-/53hh69/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs) went to=
 Michael Freter, managing director of the PSI show =E2=80=93 Europe=
=E2=80=99s largest trade show for the promo market. Freter guided the show=
=E2=80=99s successful pivot during COVID-19 to webinars, virtual events and=
 online networking. =E2=80=9CThis industry faced a lot of crises in the pas=
t on a global basis,=E2=80=9D Freter said in his acceptance speech. =
=E2=80=9CWe=E2=80=99ve always managed, rebuilt and rose from the ashes. We=
=E2=80=99re a strong industry and I=E2=80=99m proud to be part of it.=
=E2=80=9D

Marty Lott, founder of Top 40 supplier SanMar (asi/84863), r=
eceived the Counselor Lifetime Achievement Award (https://go.asicentral.com=
/e/148181/-award-2020-marty-lott-sanmar-/53hh6c/681675524?h=3D_xlss35auJRzs=
waMv_OYB_LcxmxNT_cNIy4Gc-WhAHs). Lott has spent nearly 50 years building Sa=
nMar into the largest company in the industry, spearheading its philanthrop=
ic efforts and extensive employee training program, as well as being a coup=
le decades ahead of the work-from-home trend. =E2=80=9CWhile I feel too you=
ng and still have many goals I want to accomplish, I=E2=80=99m very proud o=
f the business, family and community that I=E2=80=99ve been so fortunate to=
 be part of,=E2=80=9D Lott said.=20

During the virtual ceremony, Counsel=
or also unveiled this year=E2=80=99s Top 40 supplier (https://go.asicentral=
.com/e/148181/ly-2020-top-40-suppliers-2020-/53hh6f/681675524?h=3D_xlss35au=
JRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs) and Top 40 distributor (https://go.asic=
entral.com/e/148181/2020-top-40-distributors-2020-/53hh6h/681675524?h=3D_xl=
ss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs) rankings =E2=80=93 the largest co=
mpanies in the industry based on 2019 revenue.

Among suppliers, SanMar=
 (asi/84863) was number one, setting an industry record with $2.4 billion i=
n sales, with alphabroder (asi/34063) and S&S Activewear (asi/84358) roundi=
ng out the top three spots.

Among distributors, 4imprint (asi/197045) =
was number one, with a record-setting $839.3 million in North American prom=
otional products sales, with HALO Branded Solutions (asi/356000) and Staple=
s (asi/120601) at numbers two and three.

In total, Counselor honored p=
romo leaders and companies in 10 different awards categories (https://go.as=
icentral.com/e/148181/ly-2020-counselor-awards-2020-/53hh6k/681675524?h=3D_=
xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs) as part of its annual State of =
the Industry issue (https://go.asicentral.com/e/148181/20-state-of-the-indu=
stry-2020-/53hh6m/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs=
). The 2020 Counselor Award winners are:

Person of the Year: Jo-an Lan=
tz, president and CEO of Geiger (asi/202900)
International Person of the =
Year: Michael Freter, managing director of PSI
Technology Executive of th=
e Year: Sai Koppaka, president and CEO of BEL USA=20
Distributor Entreprene=
urs of the Year: Spencer Kramer, CEO; Chris Ferriter, VP of business develo=
pment; and Scott Latimer, CFO, of Sobe Promos (asi/245603)
Supplier Entre=
preneur of the Year: Ryan Moor, owner and CEO of Ryonet (asi/528500) and co=
-founder of Allmade (asi/34341)
Distributor Family Business of the Year: =
City Paper Company (asi/162267)
Supplier Family Business of the Year: Jor=
nik (asi/63549)
Woman of Distinction: Carol de Ville, president of The Br=
anding Company (asi/145376)
Lifetime Achievement Award: Marty Lott, found=
er of SanMar (asi/84863)
Bess Cohn Humanitarian Award: Jordan Bartlett, c=
o-founder; Scott Henderson, co-founder; and Logan Altman, director of custo=
mer experience, of Doing Good Works (asi/222095)



Advertising Spe=
cialty Institute=C2=AE, 4800 Street Road, Trevose, PA 19053=20

Counselor=
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=09=09=09=09=09=09=09=09=09=
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a, sans-serif" size=3D"4">Counselor PromoGram</font></strong><br>
=09=09=
=09=09=09=09=09=09=09<font face=3D"Arial, Helvetica, sans-serif" size=3D"4"=
>Breaking News Alert </font></p>
=09=09=09=09=09=09=09=09=09</td>
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d class=3D"">&nbsp;</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
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Title  --></font></strong></p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=
<strong><span style=3D"font-size:14px;"><span style=3D"font-family:verdana,=
geneva,sans-serif;">Counselor Names Geiger=E2=80=99s Lantz Person of the Ye=
ar, Reveals Top 40</span></span></strong></p>
=09=09=09=09=09=09=09=09=09=
=09=09=09<!-- Paragraph 1 -->

=09=09=09=09=09=09=09=09=09=09=09=09<p><=
span style=3D"font-size:12px;"><span style=3D"font-family:verdana,geneva,sa=
ns-serif;">Jo-an Lantz, President and CEO of Top 40 distributor Geiger (asi=
/202900), has been named the Counselor 2020 Person of the Year. Lantz was h=
onored in this year=E2=80=99s Counselor Awards event, which was presented v=
irtually in lieu of the annual ceremony that takes place at ASI Show Chicag=
o. The full video is <a href=3D"https://go.asicentral.com/e/148181/eMMuwMh7=
4oM/53hh65/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs">now a=
vailable to be viewed</a>.<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;=
<br>
=09=09=09=09=09=09=09=09=09=09=09=09=E2=80=9CI=E2=80=99m proud of ev=
ery one of our Counselor Award honorees who displayed ingenuity, creativity=
, leadership and generosity during an unprecedented period in our industry=
=E2=80=99s history,=E2=80=9D said Timothy M. Andrews, president and chief e=
xecutive officer of ASI. =E2=80=9COur Person of the Year, Jo-an Lantz, is a=
n industry rock star for three very important reasons: she=E2=80=99s transp=
arent, which she proved repeatedly throughout this crisis; she=E2=80=99s a =
strategic business thinker, recognizing earlier than most that business is =
international and conducted in a global economy; and she=E2=80=99s super sm=
art, never hesitating to seek the counsel and advice of others, making her =
an ideal leader during times of great prosperity and in times of great unce=
rtainty.=E2=80=9D&nbsp;<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=
=09=09=09=09=09=09=09=09=09=09=09=09After starting her career at the distri=
butor in an entry-level accounts payable position, Lantz became the first p=
erson from outside the Geiger family <a href=3D"https://go.asicentral.com/e=
/148181/-year-2020-jo-an-lantz-geiger-/53hh67/681675524?h=3D_xlss35auJRzswa=
Mv_OYB_LcxmxNT_cNIy4Gc-WhAHs">to serve as president and CEO</a> of the more=
 than 140-year-old family-run company. The former Counselor Woman of Distin=
ction and International Person of the Year has led Geiger=E2=80=99s interna=
tional expansion and steered the company to 8% average annual growth in the=
 last five years.<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>
=
=09=09=09=09=09=09=09=09=09=09=09=09=E2=80=9C2020 has turned out to be the =
most challenging year in my career,=E2=80=9D Lantz said during her acceptan=
ce speech. =E2=80=9CMy colleagues at Geiger perform all the miracles and so=
mehow I=E2=80=99m recognized for their efforts. So, I accept this award on =
behalf of my colleagues at Geiger because they made me who I am and I great=
ly appreciate it.=E2=80=9D<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;=
<br>
=09=09=09=09=09=09=09=09=09=09=09=09Counselor=E2=80=99s <a href=3D"h=
ttps://go.asicentral.com/e/148181/-year-2020-michael-freter-psi-/53hh69/681=
675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs">International Perso=
n of the Year award</a> went to Michael Freter, managing director of the PS=
I show =E2=80=93 Europe=E2=80=99s largest trade show for the promo market. =
Freter guided the show=E2=80=99s successful pivot during COVID-19 to webina=
rs, virtual events and online networking. =E2=80=9CThis industry faced a lo=
t of crises in the past on a global basis,=E2=80=9D Freter said in his acce=
ptance speech. =E2=80=9CWe=E2=80=99ve always managed, rebuilt and rose from=
 the ashes. We=E2=80=99re a strong industry and I=E2=80=99m proud to be par=
t of it.=E2=80=9D<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>
=
=09=09=09=09=09=09=09=09=09=09=09=09Marty Lott, founder of Top 40 supplier =
SanMar <a name=3D"_Hlk45889527">(asi/84863), </a>received the <a href=3D"ht=
tps://go.asicentral.com/e/148181/-award-2020-marty-lott-sanmar-/53hh6c/6816=
75524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs">Counselor Lifetime A=
chievement Award</a>. Lott has spent nearly 50 years building SanMar into t=
he largest company in the industry, spearheading its philanthropic efforts =
and extensive employee training program, as well as being a couple decades =
ahead of the work-from-home trend. =E2=80=9CWhile I feel too young and stil=
l have many goals I want to accomplish, I=E2=80=99m very proud of the busin=
ess, family and community that I=E2=80=99ve been so fortunate to be part of=
,=E2=80=9D Lott said.<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>=

=09=09=09=09=09=09=09=09=09=09=09=09During the virtual ceremony, Counsel=
or also unveiled this year=E2=80=99s <a href=3D"https://go.asicentral.com/e=
/148181/ly-2020-top-40-suppliers-2020-/53hh6f/681675524?h=3D_xlss35auJRzswa=
Mv_OYB_LcxmxNT_cNIy4Gc-WhAHs">Top 40 supplier</a> and <a href=3D"https://go=
.asicentral.com/e/148181/2020-top-40-distributors-2020-/53hh6h/681675524?h=
=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs">Top 40 distributor</a> rank=
ings =E2=80=93 the largest companies in the industry based on 2019 revenue.=
<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09Among suppliers, SanMar (asi/84863) was number one, setti=
ng an industry record with $2.4 billion in sales, with alphabroder (asi/340=
63) and S&amp;S Activewear (asi/84358) rounding out the top three spots.<br=
>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>
=09=09=09=09=09=09=09=
=09=09=09=09=09Among distributors, 4imprint (asi/197045) was number one, wi=
th a record-setting $839.3 million in North American promotional products s=
ales, with HALO Branded Solutions (asi/356000) and Staples (asi/120601) at =
numbers two and three.<br>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>=

=09=09=09=09=09=09=09=09=09=09=09=09In total, Counselor honored promo le=
aders and companies <a href=3D"https://go.asicentral.com/e/148181/ly-2020-c=
ounselor-awards-2020-/53hh6k/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cN=
Iy4Gc-WhAHs">in 10 different awards categories</a> as part of its <a href=
=3D"https://go.asicentral.com/e/148181/20-state-of-the-industry-2020-/53hh6=
m/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs">annual State o=
f the Industry issue</a>. The 2020 Counselor Award winners are:<br>
=09=
=09=09=09=09=09=09=09=09=09=09=09&nbsp;<br>
=09=09=09=09=09=09=09=09=09=
=09=09=09<strong>Person of the Year:</strong>&nbsp;Jo-an Lantz, president a=
nd CEO of Geiger (asi/202900)<br>
=09=09=09=09=09=09=09=09=09=09=09=09<st=
rong>International Person of the Year:</strong>&nbsp;Michael Freter, managi=
ng director of PSI<br>
=09=09=09=09=09=09=09=09=09=09=09=09<strong>Techno=
logy Executive of the Year:</strong>&nbsp;Sai Koppaka, president and CEO of=
 BEL USA<br>
=09=09=09=09=09=09=09=09=09=09=09=09<strong>Distributor Entr=
epreneurs of the Year:</strong>&nbsp;Spencer Kramer, CEO; Chris Ferriter, V=
P of business development; and Scott Latimer, CFO, of Sobe Promos (asi/2456=
03)<br>
=09=09=09=09=09=09=09=09=09=09=09=09<strong>Supplier Entrepreneur=
 of the Year:</strong>&nbsp;Ryan Moor, owner and CEO of Ryonet (asi/528500)=
 and co-founder of Allmade (asi/34341)<br>
=09=09=09=09=09=09=09=09=09=09=
=09=09<strong>Distributor Family Business of the Year:</strong>&nbsp;City P=
aper Company (asi/162267)<br>
=09=09=09=09=09=09=09=09=09=09=09=09<strong=
>Supplier Family Business of the Year:</strong>&nbsp;Jornik (asi/63549)<br>=

=09=09=09=09=09=09=09=09=09=09=09=09<strong>Woman of Distinction:</stron=
g>&nbsp;Carol de Ville, president of The Branding Company (asi/145376)<br>=

=09=09=09=09=09=09=09=09=09=09=09=09<strong>Lifetime Achievement Award:<=
/strong>&nbsp;Marty Lott, founder of SanMar (asi/84863)<br>
=09=09=09=09=
=09=09=09=09=09=09=09=09<strong>Bess Cohn Humanitarian Award: </strong>Jord=
an Bartlett, co-founder; Scott Henderson, co-founder; and Logan Altman, dir=
ector of customer experience, of Doing Good Works (asi/222095)</span></span=
></p>
=09=09=09=09=09=09=09=09=09=09=09=09<!-- End Paragraph 5 --></td>=

=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<!-- END CONTENT TABLE -->
=09=09=09=09=09=09=09=09=09=09</tbody>
=
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- AD TA=
BLE -->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" class=3D"container ad2" style=3D"paddi=
ng: 10px;" width=3D"200">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td a=
lign=3D"center" class=3D""><font color=3D"#666666" face=3D"Arial, Helvetica=
, sans-serif" size=3D"1">ADVERTISEMENT</font><br>
=09=09=09=09=09=09=09=
=09=09=09=09=09<a href=3D"https://go.asicentral.com/e/148181/user34652116-v=
ideos/53hh6w/681675524?h=3D_xlss35auJRzswaMv_OYB_LcxmxNT_cNIy4Gc-WhAHs" tar=
get=3D"_blank"><img alt=3D"prime Line" border=3D"0" class=3D"img responsive=
-small" height=3D"180" hspace=3D"5" src=3D"http://cdn.asicentral.com/idesig=
n/newsletters/pg/BreakingNews/images/Couc_Promogram_019_PerfectPitch.jpg" v=
space=3D"5" width=3D"180"></a></td>
=09=09=09=09=09=09=09=09=09=09=09</tr=
>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</t=
able>
=09=09=09=09=09=09=09=09=09<!-- END AD TABLE --><!-- END WRAPPER --=
></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>=

=09</tbody>
</table>

<table align=3D"center" border=3D"0" cellpad=
ding=3D"10" cellspacing=3D"10" class=3D"container" width=3D"749">
=09<tbo=
dy>
=09=09<tr valign=3D"bottom">
=09=09=09<td>
=09=09=09<table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"container">
=09=09=09=
=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D""><img sr=
c=3D"http://cdn.asicentral.com/idesign/newsletters/pg/images/asi_logo_panto=
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=09=09=09=09=09=09<td class=3D"">&nbsp;</td>
=09=09=09=09=
=09=09<td class=3D"">&nbsp;</td>
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=09=09=09</td>
=09=09=09<td align=3D"right" cla=
ss=3D""><font face=3D"Arial, Helvetica, sans-serif" size=3D"1">Counselor Pr=
omoGram<br>
=09=09=09Copyright 2020, ASI</font><br>
=09=09=09<span styl=
e=3D"font-size:10px;"><span style=3D"font-family:verdana,geneva,sans-serif;=
">This email was sent to: bmiller@thelogomasters.com asi/8366064<br>
=09=
=09=09For questions/inquiries, please contact Customer Service at <a href=
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a></span></span><br>
=09=09=09<span style=3D"font-size:10px;"><span style=
=3D"font-family:verdana,geneva,sans-serif;"><a href=3D"https://go.asicentra=
l.com/distpromogram-optout?ehash=3D8bcfdc436833fe8b3be168f56da27bca941775ee=
33b97fbf71886bc59f946403&email_id=3D681675524&epc_hash=3DHMi_clcmZiiTSs3dBt=
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=09<tbody>
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middle" bgcolor=3D"#000000" width=3D"100%" class=3D""><font face=3D"arial,h=
elvetica" size=3D"1"><font color=3D"#ffffff">Advertising Specialty</font> <=
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