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ASICentral.com Week In Review
Volume 226 / August 1, 2020

Click here=
 for a text-only version
https://go.asicentral.com/e/148181/pgw-vol226-2a=
ds-topbanner-html/53tx9r/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNt=
CqAyqMU

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>
Video
The Joe Show: Fun, Practical and Unique Products to Sel=
l Now

Podcast
Promo & PPE: The State of Things & the Future

Top=
 Stories of the Week From ASICentral.com
1.   COVID Impacts Promo=
=E2=80=99s Back-to-School Sales
2.   Sales Opportunities in a Changed Tra=
vel Industry
3.   Los Angeles Apparel Reopens After COVID Outbreak
4.  =
 Public Promo Firms=E2=80=99 Q2 Earnings Results Vary Greatly
5.   Learni=
ng From the 2008 Recession

Top Web Exclusives
1.   Counselor Release=
s 2020 State of the Industry Report
2.   Consolidation in the Cards for P=
romo
3.   Podcast: Notes From New York
4.   How to Sell Apparel for Vir=
tual Events
5.   Podcast: Ways to Improve Your Social Presence

Spons=
ored Content
1.   The Top Six Secrets for Distributor Success Today
2. =
  Five Creative Ways to Sell Sun Protection
3.   How to Save on Shipping =
With UPS
4.   AIM Cares: Distributor Resources for the COVID-19 Economy=

5.   City of Hope: How Promo & Nonprofits Are Fighting COVID-19


=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
=

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=09=09=09=09=09=09<p>=
<a><strong>August 1, 2020</strong></a></p>

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ght; background: transparent;" width=3D"510">
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=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; font-fa=
mily: Arial, Helvetica, sans-serif; border-collapse: collapse; border-spaci=
ng: 0; outline: none; padding: 0; border: none; margin-left:15px;" width=3D=
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=09=09=09=09=09=09<p><strong>Video</strong></p>
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=09=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/148181/ws-vid=
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Unique Products to Sell Now</strong></a></strong><br>
=09=09=09=09=09=09A=
SI Product Editor Joe Haley has the scoop on hot products clients will love=
.</td>
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9EJGJNtCqAyqMU" style=3D"color: #00C;background:none;font-size:16px !import=
ant;font-weight: bold;width: 100%;text-align: left;line-height:20px !import=
ant;" target=3D"_blank">Promo &amp; PPE: The State of Things &amp; the Futu=
re</a></strong><br>
=09=09=09=09=09=09In the latest Promo Insiders, PPE e=
xpert Kimberly Fulford of Proforma provides insights on what products are t=
rending, which end-markets to target now, how clients=E2=80=99 PPE needs ar=
e evolving, and how long promo=E2=80=99s PPE run could last.</p>
=09=09=
=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09=
</table>
=09=09=09<!-- WRAPPER TABLE -->

=09=09=09<table align=3D"le=
ft" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" w=
idth=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=
=09<td><!-- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=3D"left"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" widt=
h=3D"730">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p>=
<strong>Top Stories of the Week From ASICentral.com</strong></p>

=09=
=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a=
 href=3D"https://go.asicentral.com/e/148181/-promo-s-back-to-school-sales-/=
53txb3/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D=
"_blank">COVID Impacts Promo=E2=80=99s Back-to-School Sales</a></strong><br=
>
=09=09=09=09=09=09=09=09=09=09Still, distributors are hustling to make =
the best of a tough environment through personal protective equipment busin=
ess and other solutions.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><=
a href=3D"https://go.asicentral.com/e/148181/-in-a-changed-travel-industry-=
/53txb5/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=
=3D"_blank">Sales Opportunities in a Changed Travel Industry</a></strong><b=
r>
=09=09=09=09=09=09=09=09=09=09The air travel market has been decimated=
 by the coronavirus, but people are still taking trips that pose promo poss=
ibilities.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"http=
s://go.asicentral.com/e/148181/-reopens-after-covid-outbreak-/53txb7/686789=
958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">Los =
Angeles Apparel Reopens After COVID Outbreak</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09Health authorities had ordered the apparel supplier cl=
osed following a reported COVID-19 outbreak that claimed four workers=
=E2=80=99 lives but have since allowed the firm to reopen.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/earnings-results-vary-greatly-/53txb9/686789958?h=3DAXxYtRRuvabia-tWpC6=
ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">Public Promo Firms=E2=80=99 Q2 =
Earnings Results Vary Greatly</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09HanesBrands and BAMKO beat the odds and had strong quarters; Cimpress=
 and Gildan struggled, posting significant sales declines.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/rning-from-the-2008-recession-/53txbc/686789958?h=3DAXxYtRRuvabia-tWpC6=
ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">Learning From the 2008 Recessio=
n</a></strong><br>
=09=09=09=09=09=09=09=09=09=09As the U.S. faces a rece=
ssion, distributors are using the wisdom they gained from the last economic=
 collapse.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEF=
T --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table=
>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=
=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<=
tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->
=09=09=09=09=09=
=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"ad-placement-desktop responsive" style=3D"border-spacing: 0; borde=
r-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin:=
 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;=
">
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-right" sty=
le=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #6=
66666; line-height: 15px; border-collapse: collapse; border-spacing: 0; out=
line: none; padding-left: 20px; border: none;">ADVERTISEMENT<br>
=09=09=
=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; fon=
t-family: Arial, Helvetica, sans-serif; color: #666666; border-collapse: co=
llapse; border-spacing: 0; outline: none; font-weight: normal; padding-left=
: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/148181/mber-b=
enefits-business-savings/53txbf/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ=
9EJGJNtCqAyqMU" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: A=
SI Business Savings" border=3D"0" height=3D"250" src=3D"http://cdn.asicentr=
al.com/idesign/newsletters/pgw/banners/vol214_tile_33020_2.jpg" style=3D"ou=
tline: none; text-decoration: none; -ms-interpolation-mode: bicubic;" width=
=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END IN=
SIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<tabl=
e align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive" width=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=
=09=09=09=09=09<p><strong>Top Web Exclusives</strong></p>

=09=09=09=09=
=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/20-state-of-the-industry-2020-/53txbh/68=
6789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">=
Counselor Releases 2020 State of the Industry Report</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09This year=E2=80=99s SOI features a wealth of in-=
depth content that provides a panoramic picture of where promo stands amid =
the COVID-19 pandemic =E2=80=93 and where it=E2=80=99s going.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/20-consolidation-in-the-cards-/53txbk/686789958?h=3DAXxYtRRuvabia-tW=
pC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">Consolidation in the Cards f=
or Promo</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The reality of pr=
olonged shutdowns: Many firms may not be able to recover, prompting a wave =
of closures and acquisitions.</li>
=09=09=09=09=09=09=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/ers-promo-notes-from-new-=
york-/53txbm/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" tar=
get=3D"_blank">Podcast: Notes From New York</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09Based in NYC when it was the nation=E2=80=99s COVID hotsp=
ot, distributor Joseph Sommer kept business moving =E2=80=93 a crash course=
 in adaptation that=E2=80=99s led to valuable insights on everything from m=
arkets to target now and hot products to sell, to how to hire and reorient =
your business.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/ll-apparel-for-virtual-events-/53txbp/68=
6789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank">=
How to Sell Apparel for Virtual Events</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09Even with the online shift, organizers aren=E2=80=99t forget=
ting the value of promo items.</li>
=09=09=09=09=09=09=09=09=09=09<li><st=
rong><a href=3D"https://go.asicentral.com/e/148181/-improve-your-social-pre=
sence-/53txbr/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" ta=
rget=3D"_blank">Podcast: Ways to Improve Your Social Presence</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09It=E2=80=99s a great time to assess you=
r current social media strategy and make changes.</li>
=09=09=09=09=09=09=
=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=
=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TAB=
LE --><!-- WRAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">=

=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- I=
NSIDE TABLE RIGHT -->
=09=09=09=09=09=09<table align=3D"right" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-desktop respon=
sive" style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspa=
ce: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D"border-=
spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=09=09=09<td=
 align=3D"center" class=3D"ad-right" style=3D"font-size: 11px; font-family:=
 Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; border-co=
llapse: collapse; border-spacing: 0; outline: none; padding-left: 20px; bor=
der: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"a=
d-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans-seri=
f; color: #666666; border-collapse: collapse; border-spacing: 0; outline: n=
one; font-weight: normal; padding-left: 20px; border: none;"><a href=3D"htt=
ps://go.asicentral.com/e/148181/asihelp/53txbt/686789958?h=3DAXxYtRRuvabia-=
tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"_blank"><img align=3D"right" alt=
=3D"Advertiser: ASI Help" border=3D"0" height=3D"250" src=3D"http://cdn.asi=
central.com/idesign/newsletters/pgw/banners/vol215_tile_33020_HELP.jpg" sty=
le=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic=
;" width=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!=
-- END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=
=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" class=3D"responsive" width=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored Content</strong></p>

=
=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong=
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ds/53txbw/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=
=3D"_blank">The Top Six Secrets for Distributor Success Today</a></strong><=
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=09=09=09=09=09=09=09=09=09=09Use these tools and tips to reach more =
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=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/S-utm-mediu=
m-Native20Ad20Leads/53txby/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJ=
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=09=09=09=09=09=09=09=09=09=09With sunscreen in high demand,=
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=09=09=09=09=09=09=09=09=09=09<li><stron=
g><a href=3D"https://go.asicentral.com/e/148181/-to-save-on-shipping-with-u=
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=09=09=09=09=09=09=09=09=09=09<li><strong><a =
href=3D"https://go.asicentral.com/e/148181/urces-for-the-covid-19-economy/5=
3txc3/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9EJGJNtCqAyqMU" target=3D"=
_blank">AIM Cares: Distributor Resources for the COVID-19 Economy</a></stro=
ng><br>
=09=09=09=09=09=09=09=09=09=09Learn how AIM is helping distributo=
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=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentr=
al.com/e/148181/2A3QSGO/53txc5/686789958?h=3DAXxYtRRuvabia-tWpC6ONyycRYhiQ9=
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re Fighting COVID-19 </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Many=
 promo suppliers are pivoting their production to fulfill the need for life=
-saving items during the COVID-19 pandemic. One such supplier is Next Level=
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=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEF=
T --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table=
>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>
=
=09=09=09<td>
=09=09=09<table align=3D"center" border=3D"0" cellpadding=
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=09=09=09=09<tbody>
=09=
=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">=

=09=09=09=09=09=09<td class=3D"sponsored-text" style=3D"line-height: 15p=
x; font-family: Arial, Helvetica, sans-serif; font-size: 13px; border-colla=
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=09=09=09=09=09=09<td align=3D"left" class=3D"sp=
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ns-serif; font-size: 13px; border-collapse: collapse; border-spacing: 0; ou=
tline: none; border: none;"><a href=3D"https://go.asicentral.com/e/148181/a=
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=09=09=09</td>=

=09=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"cent=
er" border=3D"0" cellpadding=3D"2" cellspacing=3D"0" class=3D"copyright" st=
yle=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"100%">
=09=09=09=
=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; =
border: none;">
=09=09=09=09=09=09<td style=3D"line-height: 15px; font-fa=
mily: Arial, Helvetica, sans-serif; font-size: 11px; border-collapse: colla=
pse; border-spacing: 0; outline: none; border: none;" valign=3D"bottom" cla=
ss=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr bgcolor=3D"=
#eeeeee" style=3D"border-spacing: 0; outline: none; border: none;">
=09=
=09=09=09=09=09<td align=3D"center" bgcolor=3D"#e1e1e1" pardot-data=3D"" st=
yle=3D"line-height: 15px; font-family: Arial, Helvetica, sans-serif; font-s=
ize: 11px; border-collapse: collapse; border-spacing: 0px; outline: none; b=
order: none; background: rgb(225, 225, 225);" valign=3D"bottom" class=3D"">=

=09=09=09=09=09=09<p>ASICentral.com Week in Review is published by Adver=
tising Specialty Institute. All rights reserved.<br>
=09=09=09=09=09=09To=
 subscribe to any ASI newsletter, go to <a href=3D"https://go.asicentral.co=
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