HOME

Mini Shell 1.0
DIR:/home/dna1981/mail/cur/
Current File : /home/dna1981/mail/cur/1597332980.M609300P30366.dna.dna-1981.com,S=30990,W=31700:2,
Envelope-to: bmiller@thelogomasters.com
Delivery-date: Thu, 13 Aug 2020 10:36:20 -0500
Message-ID: <a398e56f-1219-46d3-b15f-81a09b4d2b23@atl1s07mta841.xt.local>
Date: Thu, 13 Aug 2020 09:35:35 -0600
Subject: Media Release: =?utf-8?Q?Counselor=E2=80=99s?= 2020 State of the
 Industry Reports On The Rise Of A New Era in Promo
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
 boundary="_=_swift_v4_1597332826_f82bee317f97c88c581a0df5031d102f_=_"
    
 Content analysis details:   (0.7 points, 4.0 required)
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
  0.0 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.0 HTML_MESSAGE           BODY: HTML included in message
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
 -0.1 DKIM_VALID_AU          Message has a valid DKIM or DK signature from
                             author's domain
 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
X-Spam-Flag: NO

--_=_swift_v4_1597332826_f82bee317f97c88c581a0df5031d102f_=_
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

If you are having trouble viewing this email, please copy and paste the fol=
lowing URL in your web browser:

https://go.asicentral.com/e/148181/ema=
ils-mediarelease-556-11694-/543889i/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXz=
qSvVrm0EsrmrEFFxKY

=C2=A92020, Advertising Specialty Institute=C2=
=AE. All Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Str=
eet Road, Trevose, PA 19053
This email was sent to: bmiller@thelogomaster=
s.com 8366064
Click here to opt out of this list: https://go.asicentral.c=
om/emailPreference/e/epc/148181/aiHT4SsO1UYp7iHTyWASj-kicyT-JfAv2ume13r5KYw=
/355/8bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/69207=
6584
556-11694 0820

--_=_swift_v4_1597332826_f82bee317f97c88c581a0df5031d102f_=_
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html>
<head>

    <meta charset=3D"utf-8">
    <meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=
=3D1">
    <meta name=3D"title" content=3D"Counselor's 2020 State of the Industry =
Reports On The Rise Of A New Era in Promo" />
    <meta http-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge" />

    <!-- Stylesheets
    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
    <style type=3D"text/css">
        body {
            background-color: #f0f0f0;
            color: #3e4150;
            padding: 0;
            margin: 0;
            font-family: verdana, sans-serif;
            -webkit-text-size-adjust:none;
        }

        p {
            margin: 0 0 10px;
            font-size: 13px;
            line-height: 19px;
        }

        img{
            display: inline-block;
            max-width: 100%;
        }

        h1, h2, h3, h4, h5, h6 {
            margin-top: 20px;
            margin-bottom: 10px;
        }      =20

        li {
            line-height: 19px;
            font-size: 13px;
        }

        sup {
          font-size: 50%;
          line-height: 0;
          position: relative;
          vertical-align: baseline;
          top: -0.75em;         =20
        }
       =20
        table {
            mso-table-lspace:0pt;
        }

        table td {=20
            border-collapse: collapse;=20
        }
       =20
        .signature {
            line-height: 18px;
        }

        @media screen and (max-width: 600px) {

            table[class=3D"responsive-table"] {
                width: 95% !important;
                text-align: left;               =20
            }

            table[class=3D"responsive-table2"] {
                width: 100% !important;
                display: block;
                text-align: left;               =20
            }

            img[class=3D"responsive-image"] {
                max-width: 100% !important;
                width: 100% !important;
                height: auto !important;
            }

            td[class=3D"Counselor's 2020 State of the Industry Reports On T=
he Rise Of A New Era in Promo"] {
                font-size: 26px !important;
            }

        }
    </style>

</head>

<body>
<!-- Document Wrapper
    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D -->
<table border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" width=3D"100%">
=09<tbody>
=09=09<tr>
=09=09=09<td align=
=3D"center"><!-- Preheader Text=20
                =3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09<table border=3D"0" cel=
lpadding=3D"5" cellspacing=3D"0" class=3D"responsive-table" width=3D"750">=

=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"font-size: 10px; text-align: center;" class=3D""><a href=3D"https://go.=
asicentral.com/e/148181/emails-MediaRelease-556-11694-/54388c/692076584?h=
=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY" style=3D"color: #7b7b7b;">L=
ike to see images in your email? Click here to view this email in your brow=
ser.</a></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</ta=
ble>
=09=09=09<!-- #preheader end --><!-- Fixed 600px=20
                =
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->

=09=
=09=09<table bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive-table" style=3D"border: 1px solid #e2e1e1; -webk=
it-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px;" width=
=3D"750">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<=
td bgcolor=3D"#BA0306" class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsi=
ve-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
            =
                        =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D=
"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
 style=3D"font-size: 14px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
://cdn.asicentral.com/MKTGemails/MediaRelease/images/logoR.jpg" width=3D"18=
0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td>=
<![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" widt=
h=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Counselor's 2020 State of the Industry Reports On The Rise Of A New=
 Era in Promo</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px;=
 line-height: normal">Annual SOI report assesses the industry=E2=80=99s cha=
llenges and offers new insights and opportunities</p>
=09=09=09=09=09=09<=
/td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>=

=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"re=
sponsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
      =
                              =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"left" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" wi=
dth=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padd=
ing: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
<p><strong>TREVOSE, PA =E2=80=93 August 12, 2020 =E2=80=93 </strong>Counsel=
or<sup>=C2=AE</sup> magazine=E2=80=99s comprehensive, data-driven <a href=
=3D"https://go.asicentral.com/e/148181/20-state-of-the-industry-2020-/54388=
f/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">State of the I=
ndustry</a> (SOI) report examines the historic transformation of the promot=
ional products market and offers new insights and opportunities for supplie=
rs and distributors adapting, changing and persisting in the face of the co=
ronavirus.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>As the report sh=
ows, after a decade of record-setting growth, over a quarter of distributor=
s and suppliers expect their revenue to fall by at least 50% this year, wit=
h total 2020 industry sales dropping by at least 30%. Order counts plummete=
d, and events and trade shows suddenly disappeared in the wake of economic =
devastation wrought by COVID-19. Further, distributors reported they are th=
e most pessimistic they=E2=80=99ve been this century regarding the health o=
f the industry.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>At the same=
 time, the annual SOI report shows the industry is embracing technology, ac=
celerating consolidation, reimagining how it works and pushing an entirely =
new product category: personal protective equipment (PPE).</p>

=09=09=
=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CThis year=E2=80=99s <a href=3D"ht=
tps://go.asicentral.com/e/148181/20-state-of-the-industry-2020-/54388f/6920=
76584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">State of the Industr=
y report</a> is really one for the books, as it considers historic losses w=
hile offering a blueprint for the future of our industry,=E2=80=9D said Mic=
hele Bell (<a href=3D"https://go.asicentral.com/e/148181/ASI-MBell/54388h/6=
92076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">@ASI_MBell</a>), =
ASI=E2=80=99s vice president of editorial and special events. =E2=80=9CTo h=
elp suppliers and distributors plan for economic recovery in 2021 and beyon=
d, the SOI provides exclusive details about the markets, strategies, produc=
ts and trends that can help our members come out of this extraordinary year=
 strengthened and ready for the industry=E2=80=99s new =E2=80=98normal,=
=E2=80=99 whatever that may be.=E2=80=9D</p>
=09=09=09=09=09=09=09=09=09=
=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=09=09=09=09=09=
=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"responsive-table2" width=3D"315">
=09=09=09=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=3D"http://cdn.asi=
central.com/MKTGemails/MediaRelease/images/share.png" usemap=3D"#Map" width=
=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
s/MediaRelease/556-11694/images/image.jpg" width=3D"315"></td>
=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-im=
age" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullqu=
oteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 15px; font-size: 16px; line-height:22px; color: #6=
66666;" class=3D"">=E2=80=9CThis year=E2=80=99s State of the Industry repor=
t is really one for the books, as it considers historic losses while offeri=
ng a blueprint for the future of our industry,=E2=80=9D said ASI's Michele =
Bell</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img =
class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/Medi=
aRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column e=
nd --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</=
tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15p=
x 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Using da=
ta from the annual SOI survey, Counselor provides coverage and analysis of =
what matters most to the market, especially in a time of crisis. This year=
=E2=80=99s SOI issue is especially unique, as it looks not only at 2019, bu=
t to the future, providing resources, data and tips for the promotional pro=
ducts industry.</p>

=09=09=09=09=09=09<p>The SOI report is divided int=
o nine sections, covering such topics as technology, staffing and sales. Hi=
ghlights include:</p>

=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<l=
i><a href=3D"https://go.asicentral.com/e/148181/20-soi-2020-events-going-da=
rk-/54388k/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY"><stro=
ng>New Opportunities for Events</strong></a><strong>. </strong>As some stat=
es reopen and restrictions are loosened, distributors share hopeful signs t=
hat the event business will slowly return.</li>
=09=09=09=09=09=09=09<li>=
<a href=3D"https://go.asicentral.com/e/148181/e-benefits-of-diversification=
-/54388m/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY"><strong=
>The Benefits of Diversification</strong></a><strong>.</strong> With buyer =
needs completely shifted, companies that expand beyond promotional products=
 have something more to offer clients.</li>
=09=09=09=09=09=09=09<li><str=
ong>Dominant Markets. </strong>While all markets are struggling, healthcare=
, education and manufacturing show potential, generating a combined promo s=
ale projection of more than $4 billion in 2020.</li>
=09=09=09=09=09=09=
=09<li><strong>Increases in Consolidation</strong>. In the last few years, =
mergers, acquisitions and partnerships have gained in popularity to expand =
a company=E2=80=99s offerings and profit margin. Further fueled by a pandem=
ic and a trend in private equity, Top 40 suppliers and distributors expect =
the trend to continue and intensify.</li>
=09=09=09=09=09=09=09<li><stron=
g>Frequent Searches.</strong> Starting in March, PPE dominated searches in =
ASI=E2=80=99s ESP<sup>=C2=AE</sup> product search engine, as 71% of distrib=
utors reported selling health and safety products and equipment by May 2020=
. From May 2019 to May 2020, searches for face masks alone increased over 4=
0,000%.</li>
=09=09=09=09=09=09=09<li><strong>A Shift in Supply. </strong=
>Top 40 suppliers noted increased demand for USA-made products, as some com=
panies have moved to direct sourcing and selling to clients during the pand=
emic. Recent data showed that 57% of consumers have a more favorable opinio=
n of an advertiser if the product is made in the USA.</li>
=09=09=09=09=
=09=09</ul>

=09=09=09=09=09=09<p>=E2=80=9CThe state of the promotional=
 products industry has changed incredibly in just the span of a few short m=
onths,=E2=80=9D said C.J. Mittica, <a href=3D"https://go.asicentral.com/e/1=
48181/CJ-ASIEditor/54388p/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0Esr=
mrEFFxKY">@CJ_ASIEditor</a>, editor-in-chief of ASI=E2=80=99s Counselor and=
 Advantages magazines. =E2=80=9CNearly all will struggle. But from those de=
pths, the industry will rise stronger. Let our in-depth articles and insigh=
ts start you on the path to recovery.=E2=80=9D</p>

=09=09=09=09=09=09<=
p>Also included in the special SOI issue are <a href=3D"https://go.asicentr=
al.com/e/148181/rning-from-the-2008-recession-/54388r/692076584?h=3DNdYHF__=
HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">lessons learned from 2008=E2=80=99s e=
conomic crisis</a> from industry distributors. Advice accompanies several a=
rticles and data presentations, such as =E2=80=9CMarkets to Target While So=
cial Distancing=E2=80=9D and =E2=80=9CHow to Conduct a Webinar.=E2=80=9D</p=
>

=09=09=09=09=09=09<p>PPE is expected to remain the =E2=80=9Clifeline=
=E2=80=9D of the industry for months to come. Counselor also notes that pro=
viding digital services and the use of technology has changed the industry =
dramatically as promo companies and consumers adjust to working and making =
purchases online.</p>

=09=09=09=09=09=09<p>Additionally, winners of th=
e 2020 Counselor Awards are profiled in the special edition. Included are J=
o-an Lantz of Geiger as Person of the Year, PSI=E2=80=99s Michael Freter as=
 International Person of the Year and BEL USA=E2=80=99s Sai Koppaka as Tech=
nology Executive of the Year. Recognition is also given to the <a href=3D"h=
ttps://go.asicentral.com/e/148181/2020-top-40-distributors-2020-/54388t/692=
076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">top 40 distributor<=
/a> and <a href=3D"https://go.asicentral.com/e/148181/ly-2020-top-40-suppli=
ers-2020-/54388w/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY"=
>supplier</a> companies, listed in order of 2019 revenue generated. <a href=
=3D"https://go.asicentral.com/e/148181/ly-2020-counselor-awards-2020-/54388=
y/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">The 2020 Couns=
elor Awards</a> were held virtually for the first time this
July.</p>
=

=09=09=09=09=09=09<p>Data for the State of the Industry report was colle=
cted from ASI members, all of whom are the primary contact within their com=
pany. To identify the shifting needs of promo companies and buyers, Nate Ku=
csma, ASI=E2=80=99s executive director of research and corporate marketing,=
 re-sent the surveys to thousands of suppliers and distributors in May.</p>=


=09=09=09=09=09=09<p>Counselor magazine, published by the <a href=3D"=
https://go.asicentral.com/e/148181/2020-08-13/543891i/692076584?h=3DNdYHF__=
HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY">Advertising Specialty Institute<sup>=
=C2=AE</sup> (ASI)</a>, celebrated its 65th anniversary in 2019. Its signat=
ure issue, the SOI report, was first published in 1977 and is now available=
 in print and <a href=3D"https://go.asicentral.com/e/148181/20-state-of-the=
-industry-2020-/54388f/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrE=
FFxKY">online</a> each summer. ASI=E2=80=99s comprehensive, in-depth resear=
ch is considered the most important and influential in the promo industry.<=
/p>

=09=09=09=09=09=09<p>Low-cost, high-return promotional products ar=
e usually given away for free by companies, schools, hospitals, sports team=
s, organizations and more to advertise a brand or event or to thank employe=
es or clients.</p>

=09=09=09=09=09=09<p><strong>For more information o=
n ASI research and the SOI issue, contact Nate Kucsma </strong><a href=3D"h=
ttps://go.asicentral.com/e/148181/Nate-Kucsma-ASI/543893i/692076584?h=3DNdY=
HF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY"><strong>(@Nate_Kucsma_ASI</strong=
></a><strong>)=E2=80=8F at </strong><a href=3D"mailto:nkucsma@asicentral.co=
m"><strong>nkucsma@asicentral.com</strong></a><strong>. </strong><strong>To=
 advertise in any of ASI=E2=80=99s award-winning magazines, contact Matthew=
 Barnes, ASI=E2=80=99s vice president of publishing and media services, at =
</strong><a href=3D"mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentr=
al.com</strong></a><strong>.</strong></p>

=09=09=09=09=09=09<p><strong=
>About ASI</strong><br>
=09=09=09=09=09=09The Advertising Specialty Insti=
tute (ASI<sup>=C2=AE</sup>; <a href=3D"https://go.asicentral.com/e/148181/2=
020-08-13/543895i/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY=
">asicentral.com</a>) serves a network of 25,000 suppliers, distributors an=
d decorators in the $25.8 billion promotional products industry. ASI=
=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</sup>, =
manages the industry=E2=80=99s entire supply and marketing chain. ASI also =
produces award-winning digital and print content, live events and education=
al programs that enable companies in 53 countries to be more efficient, pro=
ductive and profitable. ASI=E2=80=99s Counselor<sup>=C2=AE</sup> magazine p=
rovides the most authoritative business content in the industry, and the AS=
I Certification Program features 500+ live and online education courses for=
 over 40,000 professionals. The company, family-owned and -operated since 1=
962,
is proud to have been consistently ranked among the =E2=80=9CBest Pl=
aces to Work=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</t=
able>
=09=09=09<!-- #fixed 600px end --><!-- Footer
                =3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->

=09=09=
=09<table bgcolor=3D"#f0f0f0" border=3D"0" cellpadding=3D"5" cellspacing=3D=
"0" class=3D"responsive-table" width=3D"700">
=09=09=09=09<tbody>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"left" style=3D"padding-to=
p: 15px;" valign=3D"top" class=3D""><img align=3D"left" alt=3D"ASI" src=3D"=
http://cdn.asicentral.com/MKTGemails/MediaRelease/images/logo_gray.png" wid=
th=3D"100"></td>
=09=09=09=09=09=09<td align=3D"right" style=3D"font: 8px=
 verdana, sans-serif; color: #7b7b7b; padding-top: 15px;" class=3D"">asi/33=
020<br>
=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institute<sup=
>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Advertising Spe=
cialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>
=09=09=09=
=09=09=09<a href=3D"https://go.asicentral.com/emailPreference/e/epc/148181/=
aiHT4SsO1UYp7iHTyWASj-kicyT-JfAv2ume13r5KYw/355/8bcfdc436833fe8b3be168f56da=
27bca941775ee33b97fbf71886bc59f946403/692076584" style=3D"color: #7b7b7b;">=
Opt out of this email list</a> or <a href=3D"https://go.asicentral.com/e/14=
8181/gory-marketing-email-0emailurl/543897i/692076584/bmiller%40thelogomast=
ers.com?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY" style=3D"color: #7=
b7b7b;">Manage your preferences</a><br>
=09=09=09=09=09=09Sent to: bmille=
r@thelogomasters.com asi/8366064<br>
=09=09=09=09=09=09556-11694 0820</td=
>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=
=09=09<!-- #footer end --></td>
=09=09</tr>
=09</tbody>
</table>
<!=
-- #wrapper end --><map name=3D"Map"><area coords=3D"10,6,77,38" href=3D"ht=
tps://go.asicentral.com/e/148181/Gemails-MediaRelease-556-11694/543899i/692=
076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY" shape=3D"rect" targ=
et=3D"_blank"> <area coords=3D"86,7,147,38" href=3D"https://go.asicentral.c=
om/e/148181/elease-redirects-556-11694-htm/54389c/692076584?h=3DNdYHF__HSJJ=
mo-gGl160WCzXzqSvVrm0EsrmrEFFxKY" shape=3D"rect"> <area coords=3D"154,6,223=
,40" href=3D"https://go.asicentral.com/e/148181/020-source-ASI20Media20Rele=
ase/54389f/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0EsrmrEFFxKY" shape=
=3D"rect" target=3D"_blank"> <area coords=3D"226,6,301,41" href=3D"mailto:?=
subject=3DCounselor's 2020 State of the Industry Reports On The Rise Of A N=
ew Era in Promo&amp;body=3Dhttps://go.asicentral.com/e/148181/Gemails-Media=
Release-556-11694/54389h/692076584?h=3DNdYHF__HSJJmo-gGl160WCzXzqSvVrm0Esrm=
rEFFxKY" shape=3D"rect"
target=3D"_blank"></map>
<img alt=3D"" src=3D"h=
ttps://go.asicentral.com/r/148181/1/692076584/open/1" /><style data-ignore-=
inlining>@media print{ #_t { background-image: url('https://wbtapg93.emltrk=
.com/wbtapg93?p&d=3D[UNIQUE]');}} div.OutlookMessageHeader {background-imag=
e:url('https://wbtapg93.emltrk.com/wbtapg93?f&d=3D[UNIQUE]')} table.moz-ema=
il-headers-table {background-image:url('https://wbtapg93.emltrk.com/wbtapg9=
3?f&d=3D[UNIQUE]')} blockquote #_t {background-image:url('https://wbtapg93.=
emltrk.com/wbtapg93?f&d=3D[UNIQUE]')} #MailContainerBody #_t {background-im=
age:url('https://wbtapg93.emltrk.com/wbtapg93?f&d=3D[UNIQUE]')}</style><div=
 id=3D"_t"></div>
<img src=3D"https://wbtapg93.emltrk.com/wbtapg93?d=3D[U=
NIQUE]" width=3D"1" height=3D"1" border=3D"0" alt=3D"" /></body>
</html>

--_=_swift_v4_1597332826_f82bee317f97c88c581a0df5031d102f_=_--