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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Mon, 17 Aug 2020 15:52:03 -0500
Message-ID: <4a9d83bf-6bee-4a35-8a9e-d089887d0727@atl1s07mta844.xt.local>
Date: Mon, 17 Aug 2020 14:51:18 -0600
Subject: A Tim Andrews Industry Update on Moving Forward, Virtually
From: Tim Andrews <tim.andrews@asicentral.com>
To: bmiller@thelogomasters.com
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Gemails-556-11800/54dgdf/694281378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJ=
h28xAHc" style=3D"color: #7b7b7b;">Click here to view this email in your br=
owser.</a></td>
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#ffffff;" class=3D""><img src=3D"https://cdn.asicentral.com/MKTGemails/556-=
11800/assets/img/logo/asi.png" width=3D"125"></td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #section end --><!-- Section -->
=09=09=09=09=09<t=
r>
=09=09=09=09=09=09<td style=3D"text-align: center;" class=3D""><a href=
=3D"https://go.asicentral.com/e/148181/s3oYiRlcShs/54dgdh/694281378?h=3DS1e=
dGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJh28xAHc"><img src=3D"https://cdn.asicentra=
l.com/MKTGemails/556-11800/assets/img/video.png" width=3D"600"></a></td>
=
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #section end --><!-- Section -->=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 10px 30px =
15px 30px;" class=3D"">
=09=09=09=09=09=09<p>Here=E2=80=99s what I love m=
ost about our industry: the support we offer each other during the toughest=
 of times. <a href=3D"https://go.asicentral.com/e/148181/2020-08-17/54dgdk/=
694281378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJh28xAHc">ASI Show</a><sup=
>=C2=AE</sup> just announced the cancellation of our Chicago trade show and=
 the move of our big shows in Orlando and Fort Worth to the second quarter =
of 2021. Almost immediately, we heard from industry friends who assured us =
we=E2=80=99d done the right thing, as hard as it was to pull the plug on th=
is fall=E2=80=99s Chicago show.</p>

=09=09=09=09=09=09<p>It was a deci=
sion we struggled with, frankly, for weeks, trying to balance the needs of =
suppliers and distributors who=E2=80=99d told us they wanted and needed a t=
rade show against the relentless march of the coronavirus. In the end, we k=
new only one thing really mattered, and that=E2=80=99s the health, safety a=
nd well-being of everyone in the industry.</p>

=09=09=09=09=09=09<p>As=
 a result, we=E2=80=99re moving ASI Orlando to April and ASI Fort Worth to =
May, with details coming soon. ASI=E2=80=99s 2021 Chicago show will be held=
 as planned next year, on July 27-29.</p>

=09=09=09=09=09=09<p>For now=
, we=E2=80=99re concentrating on expanding our virtual events, which we sta=
rted hosting almost as soon as stay-at-home orders became an unfortunate re=
ality.</p>

=09=09=09=09=09=09<p>A big one will be a virtual Education =
Day, free for ASI distributor members, on Thursday, October 15, from 1-4 p.=
m. ET. It will be very similar to our in-person Education Days, with the sa=
me great content and expert instructors, but with an emphasis on new and em=
erging markets carved out by recent shifts in the marketplace.</p>

=09=
=09=09=09=09=09<p>Registration opens soon, so look for our emails and pleas=
e sign up.</p>

=09=09=09=09=09=09<p>By the end of 2020, ASI Show will =
have delivered over 40 new virtual events to members, including our ongoing=
 events: <a href=3D"https://go.asicentral.com/e/148181/the-joe-show-live/54=
dgdm/694281378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJh28xAHc">ASI Show at=
 Home Presents: The Joe Show LIVE</a>, online every other Tuesday from 10-1=
0:30 a.m. ET; <a href=3D"https://go.asicentral.com/e/148181/the-joe-show-li=
ve-canada/54dgdp/694281378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJh28xAHc"=
>The Joe Show LIVE Canada;</a> and <a href=3D"https://go.asicentral.com/e/1=
48181/fasivirtual/54dgdr/694281378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJ=
h28xAHc">fASI Virtual</a>.<br>
=09=09=09=09=09=09<br>
=09=09=09=09=09=
=09Registration is already open for another big virtual event, the <a href=
=3D"https://go.asicentral.com/e/148181/events-asi-power-summit-/54dgdt/6942=
81378?h=3DS1edGYBdbmp_9JbikBsb2GADMEFb_Ar8PfjJh28xAHc">ASI Power Summit Liv=
e</a>, which for the first time will be free for members, providing the sam=
e networking, discussions and learning opportunities as our exclusive in-pe=
rson event.</p>

=09=09=09=09=09=09<p>We=E2=80=99re also working on eve=
nts that will bring together small groups of suppliers and distributors, as=
 well as a virtual version of our popular fASIlitate, allowing top supplier=
s and distributor members to meet one-on-one in a private setting, safely, =
online.</p>

=09=09=09=09=09=09<p>As much as I love our big trade shows=
 =E2=80=93 seeing everyone, meeting with old friends for drinks and dinner,=
 checking out all the new products =E2=80=93 there=E2=80=99s simply no safe=
 way to host one right now, or in the near future. Even if travel quarantin=
es magically disappear, I don=E2=80=99t believe a large trade show would pr=
oduce an effective ROI for distributors and suppliers who are literally cou=
nting every dollar, every investment, as they work to remain healthy, both =
physically and as a business.</p>

=09=09=09=09=09=09<p>If the last fiv=
e months have proven anything, it=E2=80=99s that none of us know what lies =
ahead. Whatever happens, ASI will continue to be here for the industry and =
our members =E2=80=93 online, on the phone, in Zoom meetings, however we ca=
n continue to meet =E2=80=93 providing the latest news, business strategies=
, informative webinars and top-notch education.</p>

=09=09=09=09=09=09=
<p>We=E2=80=99ve also beefed up our ESP<sup>=C2=AE</sup> business platform,=
 adding more features, more products and more product info than ever, givin=
g distributors a constantly updated tool to find the best supplier products=
 to help their clients succeed.</p>

=09=09=09=09=09=09<p>Stay safe and=
 keep in touch (virtually!), everyone. And thank you for your continued sup=
port and belief in ASI. Together, we can do anything.</p>
=09=09=09=09=09=
=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #section end --><!-- =
Section -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:=
 0 30px 20px;" class=3D"">
=09=09=09=09=09=09<p><img src=3D"https://cdn.a=
sicentral.com/MKTGemails/556-11800/assets/img/TimAndrews.png" width=3D"125"=
></p>

=09=09=09=09=09=09<p style=3D"font-size: 14px; line-height: 17px=
;">Tim Andrews<br>
=09=09=09=09=09=09President &amp; Chief Executive Offi=
cer<br>
=09=09=09=09=09=09<span style=3D"color: #d62027;">Advertising Spe=
cialty Institute</span> | Every Step of the Way=E2=84=A2</p>

=09=09=09=
=09=09=09<p style=3D"font-size: 14px; line-height: 17px;"><a href=3D"https:=
//go.asicentral.com/e/148181/2020-08-17/54dgdw/694281378?h=3DS1edGYBdbmp_9J=
bikBsb2GADMEFb_Ar8PfjJh28xAHc" style=3D"color: #3e4150;">www.asicentral.com=
</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09=
<!-- #section end -->
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 #7b7b7b; padding-top: 15px;" class=3D"">asi/33020<br>
=09=09=09=09=09=09=
=C2=A92020, Advertising Specialty Institute<sup>=C2=AE</sup>. All Rights Re=
served.<br>
=09=09=09=09=09=09Advertising Specialty Institute, Inc., 4800=
 Street Road, Trevose, PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://=
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=09=09=09=09=09=09Sent to: bmiller@thelogomasters.com asi/8366=
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