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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Thu, 27 Aug 2020 09:09:43 -0500
Message-ID: <6cbec3a9-553a-4945-9616-792fc6b87d23@atl1s07mta842.xt.local>
Date: Thu, 27 Aug 2020 08:08:47 -0600
Subject: Media Release: Counselor Magazine Celebrates Ingenuity And Resiliency
 In Winning Promo Campaign Awards
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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__Ay4u3eZAUfwhFN0

=C2=A92020, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=
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=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Counselor Magazine Celebrates Ingenuity And Resiliency In Winning P=
romo Campaign Awards</span></p>

=09=09=09=09=09=09<p style=3D"font-siz=
e:20px; line-height: normal">Starline, Maple Ridge Farms, Incentive Concept=
s, Monarch &amp; Company and Wizard Creations show off creativity</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive-table2" width=3D"750">
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body>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=
=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 August 26, 2020 =
=E2=80=93 </strong>Counselor<sup>=C2=AE</sup> magazine today announced the =
winners of the <a href=3D"https://go.asicentral.com/e/148181/motional-campa=
ign-awards-2020-/54s75k/700071458?h=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAU=
fwhFN0" target=3D"_blank">2020 Promotional Campaign Awards</a>, celebrating=
 distributor and supplier creativity in client promotions, self-promotions,=
 videos and social media.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=
=E2=80=9CInstead of letting the pandemic and stay-at-home orders deter them=
, many of our winners found a way forward, putting their irrepressible spir=
it to work creating attention-grabbing campaigns across multiple platforms,=
=E2=80=9D said Michele Bell (<a href=3D"https://go.asicentral.com/e/148181/=
ASI-MBell/54s75m/700071458?h=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0"=
 target=3D"_blank">@ASI_MBell</a>), ASI=E2=80=99s vice president of editori=
al and special events. =E2=80=9CWe=E2=80=99re thrilled to showcase the supp=
liers and distributors who proved just how innovative the promo industry ca=
n be.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Profiles of =
the five winning campaigns appear online and in the September issue of the =
award-winning Counselor magazine, which is published by the <a href=3D"http=
s://go.asicentral.com/e/148181/2020-08-27/54s75p/700071458?h=3DZLv52uOCXyMk=
5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">Advertising Specialty In=
stitute</a><sup>=C2=AE</sup> (ASI).</p>

=09=09=09=09=09=09=09=09=09=09=
=09=09<p>Below are the winners of the 2020 Promotional Campaign Awards:</p>=

=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
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=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; =
line-height:22px; color: #666666;" class=3D"">=E2=80=9CWe=E2=80=99re thrill=
ed to showcase the suppliers and distributors who proved just how innovativ=
e the promo industry can be,=E2=80=9D said ASI=E2=80=99s Michele Bell</td>=

=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15=
px; text-align: left;" class=3D"">
=09=09=09=09=09=09<ul type=3D"disc">=

=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/elf-promotion-monarch-company-/54s75r/700071458?h=3DZLv52uOCXyMk5Hfq=
iYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">Best Distributor Self-Promot=
ion</a>, for Chicago-based Monarch &amp; Company</strong> (asi/275403), for=
 its =E2=80=9CPun Intended=E2=80=9D campaign, which featured a funny, punny=
 calendar sent to top clients in January and an at-home baking kit for use =
during the pandemic. Partner and COO Anna Nguyen and her team adapted to pe=
ople transitioning to working from home by posting the calendar pages on In=
stagram, offering them as Zoom backgrounds and transforming the product int=
o a printable version. The word scramble cookie decorating kits also played=
 off a pun, with recipients encouraged to =E2=80=9CBake It Happen.=E2=80=
=9D</li>
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentra=
l.com/e/148181/f-promotion-maple-ridge-farms-/54s75t/700071458?h=3DZLv52uOC=
XyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">Best Supplier Self-P=
romotion</a>, for Mosinee, WI-based Maple Ridge Farms</strong> (asi/68680),=
 which worked off its March Madness promotion to stay in touch with clients=
 after the coronavirus forced the cancellation of the NCAA basketball tourn=
ament. Executive VP Jodie Schillinger and the team pivoted, using their ini=
tial direct-mail self-promotion as a platform from which to launch an empat=
hetic, heartfelt outbound call campaign to package recipients, which helped=
 the supplier increase year-over-year revenue 72% between mid-March and the=
 end of July.</li>
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go=
.asicentral.com/e/148181/nt-promotion-wizard-creations-/54s75w/700071458?h=
=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">Best Clie=
nt Promotion</a>, for Miami-area distributor Wizard Creations</strong> (asi=
/362568), the branded merchandise provider for this year=E2=80=99s Super Bo=
wl host committee. President/founder Luke Freeman and his team created high=
-quality merch for a wide array of events and initiatives tied to promoting=
 Super Bowl LIV and Miami, which hosted the game. Orders included wrapping =
cigarette racing boats for an international beer company and producing 50,0=
00 units of a kit that featured a pouch, sunglasses and lip balm for a big =
electronics retailer.</li>
=09=09=09=09=09=09=09<li><strong><a href=3D"ht=
tps://go.asicentral.com/e/148181/e-of-video-incentive-concepts-/54s75y/7000=
71458?h=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">Be=
st Use of Video</a>, for St. Louis-based supplier Incentive Concepts</stron=
g> (asi/62536), which teamed up with Broil King to create a live video that=
 delivered timely information and lively interaction, leading to a big sale=
. The video tapped into stay-at-home cooking and the start of the grilling =
season. Andy Hudson, director of marketing, and his team used the video to =
raise awareness about the grills while introducing viewers to a new custom =
logo program that allows companies to offer full-color, full-panel decorati=
on on specific grills.</li>
=09=09=09=09=09=09=09<li><strong><a href=3D"h=
ttps://go.asicentral.com/e/148181/of-social-media-2020-starline-/54s761/700=
071458?h=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0" target=3D"_blank">B=
est Use of Social Media</a>, for Grand Island, NY-based supplier Starline</=
strong> (asi/89320), which produced dozens of eclectic Facebook Live videos=
 throughout the pandemic, including product videos shot at the beach, kitch=
en, a bourbon-stocked bar and even a 46-degree lake. Brian Porter, senior V=
P of sales and marketing, said the marketing and sales teams found creative=
 ways to continually engage with clients in a fun yet educational way witho=
ut overstepping boundaries, including Porter=E2=80=99s portrayal of Tiger K=
ing=E2=80=99s Joe Exotic, which earned over 4,300 views.</li>
=09=09=09=
=09=09=09</ul>

=09=09=09=09=09=09<p><strong>For more information on Co=
unselor magazine contact Editor-in-Chief C.J. Mittica at <a href=3D"mailto:=
cmittica@asicentral.com">cmittica@asicentral.com</a>. To advertise in any o=
f ASI=E2=80=99s award-winning magazines, contact Matthew Barnes, ASI=
=E2=80=99s vice president of publishing and media services, at <a href=3D"m=
ailto:mbarnes@asicentral.com">mbarnes@asicentral.com</a>.</strong></p>
=

=09=09=09=09=09=09<p><strong>About</strong><strong> ASI</strong><br>
=
=09=09=09=09=09=09The Advertising Specialty Institute (ASI<sup>=C2=AE</sup>=
; <a href=3D"https://go.asicentral.com/e/148181/2020-08-27/54s75p/700071458=
?h=3DZLv52uOCXyMk5HfqiYI1zIhxEO__Ay4u3eZAUfwhFN0">asicentral.com</a>) serve=
s a network of 25,000 suppliers, distributors and decorators in the $25.8 b=
illion promotional products industry. ASI=E2=80=99s flagship product, the t=
echnology platform ESP<sup>=C2=AE</sup>, manages the industry=E2=80=99s ent=
ire supply and marketing chain. ASI also produces award-winning digital and=
 print content, live events and educational programs that enable companies =
in 53 countries to be more efficient, productive and profitable. ASI=
=E2=80=99s Counselor<sup>=C2=AE</sup> magazine provides the most authoritat=
ive business content in the industry, and the ASI Certification Program fea=
tures 500+ live and online education courses for over 40,000 professionals.=
 The company, family-owned and -operated since 1962,
is proud to have bee=
n consistently ranked among the =E2=80=9CBest Places to Work=E2=80=9D in Ph=
iladelphia and Bucks County, PA.</p>
=09=09=09=09=09=09</td>
=09=09=09=
=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
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 #7b7b7b; padding-top: 15px;" class=3D"">asi/33020<br>
=09=09=09=09=09=09=
=C2=A92020, Advertising Specialty Institute<sup>=C2=AE</sup>. All Rights Re=
served.<br>
=09=09=09=09=09=09Advertising Specialty Institute, Inc., 4800=
 Street Road, Trevose, PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://=
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