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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Sat, 29 Aug 2020 11:07:32 -0500
Message-ID: <fb7f0de1-a29a-45e2-8ba4-68e5c781783a@atl1s07mta842.xt.local>
Date: Sat, 29 Aug 2020 10:06:46 -0600
Subject: Media Release: New Stats Prove Promo =?utf-8?Q?Industry?=
 =?utf-8?Q?=E2=80=99s?= Reliance On ASI News And Education At Record High
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
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                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.0 HTML_MESSAGE           BODY: HTML included in message
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
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ils-mediarelease-556-11879-/54vv57/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJ=
SBB_IvtBmaXhqaE5s

=C2=A92020, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Ro=
ad, Trevose, PA 19053
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556-11879 0820

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ser.</a></td>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">New Stats Prove Promo Industry=E2=80=99s Reliance On ASI News And E=
ducation At Record High</span></p>

=09=09=09=09=09=09<p style=3D"font-=
size:20px; line-height: normal">Industry members turning to ASI resources t=
o educate and inform themselves throughout pandemic</p>
=09=09=09=09=09=
=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<=
td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D=
"responsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
   =
                                 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"left" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2"=
 width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"p=
adding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><strong>TREVOSE, PA =E2=80=93 August 28, 2020 =E2=80=93 </strong>Memb=
ers of the promotional products industry are increasingly turning to ASI ne=
ws and educational resources, with the <a href=3D"https://go.asicentral.com=
/e/148181/2020-08-29/54vv5c/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB_Ivt=
BmaXhqaE5s" target=3D"_blank">Advertising Specialty Institute</a><sup>=
=C2=AE</sup> (ASI) reporting record numbers of online page views and educat=
ion certifications awarded since the start of the coronavirus pandemic.</p>=


=09=09=09=09=09=09=09=09=09=09=09=09<p>When it comes to page views of=
 news content, July was ASI=E2=80=99s second-best news month on record, onl=
y behind April. Views of online news stories were up 31% from June to July,=
 and up 20% when compared to July 2019. Increasingly, the industry is turni=
ng to major reports like the <a href=3D"https://go.asicentral.com/e/148181/=
20-state-of-the-industry-2020-/54vv5f/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uz=
MWJSBB_IvtBmaXhqaE5s" target=3D"_blank">Counselor</a><sup>=C2=AE</sup> <a h=
ref=3D"https://go.asicentral.com/e/148181/20-state-of-the-industry-2020-/54=
vv5f/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB_IvtBmaXhqaE5s" target=3D"_=
blank">State of the Industry</a> and Top 40 lists of suppliers and distribu=
tors as well as breaking news items like the deadly COVID outbreak at a pro=
mo supplier and reports of toxic ingredients in hand sanitizers.</p>

=
=09=09=09=09=09=09=09=09=09=09=09=09<p>To date, total 2020 news content is =
up 19.87% over 2019, with news driving almost 56% of overall ASI website tr=
affic for July.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>At the same=
 time, <a href=3D"https://go.asicentral.com/e/148181/education/54vv5h/70183=
7758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB_IvtBmaXhqaE5s" target=3D"_blank">ASI=
University.com</a> reported a record 56% increase in BASI<sup>=E2=84=A2</su=
p> (Bachelor of Advertising Specialty Information) and MASI<sup>=E2=84=
=A2</sup> (Master of Advertising Specialty Information) industry certificat=
ions awarded to ASI members between March and July versus the same period t=
he previous year.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if=
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=09=09=09=09=09=09=09=09=09<table align=3D=
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e-table2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td c=
lass=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/Med=
iaRelease/images/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-im=
age" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/556-11879/ima=
ges/image.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asic=
entral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"><=
/td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px=
; font-size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=
=9CWe=E2=80=99re gratified the promo industry is relying on ASI=E2=80=99s e=
ducational resources as well as our exclusive, original news stories and re=
search reports,=E2=80=9D said ASI CEO Tim Andrews</td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=
=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteBOTTO=
M.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
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=09=09=09=09=09=09</td>
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=09=09=09=09=09<tr>
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=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: lef=
t;" class=3D"">
=09=09=09=09=09=09<p>=E2=80=9CWe=E2=80=99re gratified the=
 promo industry is relying on ASI=E2=80=99s educational resources as well a=
s our exclusive, original news stories and research reports,=E2=80=9D said =
Timothy M. Andrews, ASI president and chief executive officer. =E2=80=9CWhe=
ther it=E2=80=99s actionable news, insights and intellectual capital or a l=
ivestream video and educational podcast, it=E2=80=99s clear members are cou=
nting on ASI=E2=80=99s multiple media platforms to inform and enrich themse=
lves. I=E2=80=99m proud that we=E2=80=99ve continued to lead the industry i=
n trusted content and education throughout a time of great uncertainty.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>At the end of March, ASI launched a=
 new online education action plan featuring <a href=3D"https://go.asicentra=
l.com/e/148181/education/54vv5h/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB=
_IvtBmaXhqaE5s" target=3D"_blank">free videos and webinars</a> to help memb=
ers refine their sales, social media and marketing skills throughout the co=
ronavirus crisis. Over 90 videos and webinars are available for ASI members=
 on <a href=3D"https://go.asicentral.com/e/148181/education/54vv5h/70183775=
8?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB_IvtBmaXhqaE5s" target=3D"_blank">ASIUni=
versity.com</a>.</p>

=09=09=09=09=09=09<p>Plus, ASI Show is hosting a =
virtual Education Day, free for ASI distributor members, Thursday, October =
15, from 1-4 p.m. ET. The virtual event will offer the same valuable busine=
ss content and expert instructors as ASI=E2=80=99s traditional in-person ed=
ucation day, specifically created to help distributors maneuver in an uncer=
tain economy, with an emphasis on new and emerging markets carved out by re=
cent shifts in the marketplace, including:</p>

=09=09=09=09=09=09<ul t=
ype=3D"disc">
=09=09=09=09=09=09=09<li><strong>Proven Tactics to Win Clie=
nts Back:</strong> Your Q4 Recovery Plan</li>
=09=09=09=09=09=09=09<li><s=
trong>Remote Marketing:</strong> Secrets to Mastering SEO, Social Media and=
 Email Campaigns</li>
=09=09=09=09=09=09=09<li><strong>The New World of N=
etworking:</strong> Seven Ways to Connect Today</li>
=09=09=09=09=09=09=
=09<li><strong>Your 2020 Rebound Plan:</strong> 20 Strategies to Reenergize=
 Sales</li>
=09=09=09=09=09=09</ul>

=09=09=09=09=09=09<p><strong>For=
 more information on ASI news, please contact Michele Bell, ASI=E2=80=99s v=
ice president of editorial and events, at <a href=3D"mailto:mbell@asicentra=
l.com">mbell@asicentral.com</a>. For education info, contact Kerry Boderman=
, education director, at <a href=3D"mailto:kboderman@asicentral.com">kboder=
man@asicentral.com</a>.</strong></p>

=09=09=09=09=09=09<p><strong>Abou=
t</strong><strong> ASI</strong><br>
=09=09=09=09=09=09The Advertising Spe=
cialty Institute (ASI<sup>=C2=AE</sup>; <a href=3D"https://go.asicentral.co=
m/e/148181/2020-08-29/54vv5c/701837758?h=3DJWtyONQXyQPy_6ojLbxf3uzMWJSBB_Iv=
tBmaXhqaE5s">asicentral.com</a>) serves a network of 25,000 suppliers, dist=
ributors and decorators in the $25.8 billion promotional products industry.=
 ASI=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</su=
p>, manages the industry=E2=80=99s entire supply and marketing chain. ASI a=
lso produces award-winning digital and print content, live events and educa=
tional programs that enable companies in 53 countries to be more efficient,=
 productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=AE</sup> magazi=
ne provides the most authoritative business content in the industry, and th=
e ASI Certification Program features 500+ live and online education courses=
 for over 40,000 professionals. The company, family-owned and -operated sin=
ce 1962,
is proud to have been consistently ranked among the =E2=80=9CBes=
t Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
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=09</table>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institu=
te<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Advertisi=
ng Specialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>
=09=
=09=09=09=09=09<a href=3D"https://go.asicentral.com/emailPreference/e/epc/1=
48181/hBIsZx6WrBW468b4lj9Qdd31t5WzTM3on7RRM-Emvhg/355/8bcfdc436833fe8b3be16=
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