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ASICentral.com Week In Review
Volume 234 / September 26, 2020

Click =
here for a text-only version
https://go.asicentral.com/e/148181/wsletters=
-pgw-vol234-2ads-html/55pqvq/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waV=
iJCo7istcm8

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>
Video
The Joe Show: Hot Products to Sell Now

Podcast=

Promo Insiders: Supplier Diversity in the Promo Industry

For Your C=
alendar
Predicting the Future of Events

Top Stories of the Week From=
 ASICentral.com
1.   Promo Distributor Sales Improve in August
2.   Hou=
se Votes to Ban Xinjiang Cotton
3.   Podcast: Inside the Ad Impressions S=
tudy=20
4.   Logomark Partners With Egg Weights
5.   AIM Smarter Adds Ind=
ustry Veterans to Executive Team
6.   Proposal to Reopen PPP Introduced=

7.   Selco Acquires Belair Time

Top Web Exclusives
1.   How to Bu=
ild an Efficient E-Commerce Store
2.   Cheerful Holiday & Seasonal Items=

3.   Studies: Consumer Confidence Increases; Trade Rebounding
4.   Mak=
e Innovative Product Presentations During COVID
5.   Proforma Holds Virtu=
al =E2=80=98PROmentum Q4 Kickoff=E2=80=99 Event
6.   AIA Holds Virtual Na=
tional Sales Meet
7.   Demand for RBG-Themed Merch Soars

Sponsored C=
ontent
1.   What Inspired the Unisex Ideal Heavyweight Crew
2.   Reopen=
ing Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos
3.   PPE =
Sales Guide: How to Increase Orders With Essential Products=20
4.   Five Re=
asons You Should Always Recommend Full-Color Decoration
5.   Down Is the =
New Up: How to Get Noticed With Floor Mats


>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in =
Review is published by Advertising Specialty Institute. All rights reserved=
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=09=09=09=09=09=
=09<p><a><strong>September 26, 2020</strong></a></p>

=09=09=09=09=09=
=09<p style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subje=
ct=3DWeek%20In%20Review" style=3D"font-size: 11px; color: #666666; text-dec=
oration: none;"><span style=3D"color: #666666;"><strong>Contact the Editor<=
/strong></span></a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;">=
<a href=3D"mailto:mbarnes@asicentral.com?subject=3DWeek%20In%20Review" id=
=3D"no-right-margin" style=3D"font-size: 11px; color: #666666; text-decorat=
ion: none;" target=3D"_blank"><span style=3D"color: #666666;"><strong>Adver=
tise</strong></span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</t=
r>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr=
>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"left" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb" style=3D"border-spaci=
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=09=09=09=09<tbody>
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=
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=09=09=09=09</tbody>
=09=09=09</table>

=09=09=
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=09=09=09=09<tbody=
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=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: n=
one;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; f=
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=09=09=09=09=09=09<p><strong>Video</strong></p>=

=09=09=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/148181/=
v-UlHGLgOMNdQ-feature-youtu-be/55pqvv/717334447?h=3DGrB63kxDemiFQGsDDh2acxH=
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Now</a></strong><br>
=09=09=09=09=09=09ASI Product Editor Joe Haley featu=
res hot items that clients will love.</td>
=09=09=09=09=09</tr>
=09=09=
=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>
=09=09<=
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=09=09=09<td>&nbsp;
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=09=09=09=09=09=09<td align=3D"left"=
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portant;" width=3D"198" class=3D""><a href=3D"https://go.asicentral.com/e/1=
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=09=09=09=09=09</tr>
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=09=09=09</ta=
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=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"3" ce=
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=
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; outlin=
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=09=09=09=09=09=09<td align=3D"left" style=3D"li=
ne-height: 20px; font-family: Arial, Helvetica, sans-serif; border-collapse=
: collapse; border-spacing: 0; outline: none; padding: 0; border: none; mar=
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=09=09=09=09=09=09<p><strong>Po=
dcast </strong></p>

=09=09=09=09=09=09<p><strong><a href=3D"https://go=
.asicentral.com/e/148181/-supplier-diversity-and-promo-/55pqvx/717334447?h=
=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Promo Ins=
iders: Supplier Diversity in the Promo Industry</a></strong><br>
=09=09=
=09=09=09=09Jamie Crump of The Richwell Group and Kiruba Sankar of Royal Ba=
nk of Canada discuss the current state of supplier diversity.</p>
=09=09=
=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09=
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=09=09=09</td>
=09=09</tr>
=09=09<tr>
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=09=09=09=09<tbody>
=09=09=
=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; font-famil=
y: Arial, Helvetica, sans-serif; border-collapse: collapse; border-spacing:=
 0; outline: none; padding: 0; border: none; margin-left:15px;" width=3D"48=
4" class=3D"">
=09=09=09=09=09=09<p><strong>For Your Calendar </strong></=
p>

=09=09=09=09=09=09<p><strong><a href=3D"https://go.asicentral.com/e=
/148181/events-361529408355501-/55pqvz/717334447?h=3DGrB63kxDemiFQGsDDh2acx=
HbLR4i7waViJCo7istcm8" target=3D"_blank">Predicting the Future of Events</a=
></strong><br>
=09=09=09=09=09=09Join ASI editor Theresa Hegel and event =
expert Barry Myers for a Facebook Live session, Tuesday, Sept. 29, at 2 p.m=
. ET to talk about what works =E2=80=93 and what doesn=E2=80=99t =E2=80=
=93 in virtual conferences and what the future of events, both in-person an=
d online, will look like.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</=
tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- WRAPPER TABL=
E -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE LEFT -->=

=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td =
class=3D"">&nbsp;
=09=09=09=09=09=09=09=09=09<p><strong>Top Stories of th=
e Week From ASICentral.com</strong></p>

=09=09=09=09=09=09=09=09=09<ol=
>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/butor-sales-improve-in-august-/55pqw2/717334447?h=3DGrB63k=
xDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Promo Distributor =
Sales Improve in August</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Al=
though sales are down year over year, they continue to recover from the COV=
ID-19 crisis, rising slightly, compared to July 2020.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/-votes-to-ban-xinjiang-cotton-/55pqw4/717334447?h=3DGrB63kxDemiFQGsDDh2acx=
HbLR4i7waViJCo7istcm8" target=3D"_blank">House Votes to Ban Xinjiang Cotton=
</a></strong><br>
=09=09=09=09=09=09=09=09=09=09If the bill becomes law, =
it could affect supply chains, drive up cotton prices and influence apparel=
 trends. Those developments would impact the promotional products industry,=
 experts say.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"h=
ttps://go.asicentral.com/e/148181/side-the-ad-impressions-study-/55pqw6/717=
334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">P=
odcast: Inside the Ad Impressions Study</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09A look at the surprising stats for logoed masks, eco-friendl=
y products and more.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a hr=
ef=3D"https://go.asicentral.com/e/148181/ark-partners-with-egg-weights-/55p=
qw8/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_b=
lank">Logomark Partners With Egg Weights</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The Top 40 supplier will be selling the fitness brand=
=E2=80=99s innovative products in the promo space.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ry=
-veterans-to-executive-team-/55pqwb/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbL=
R4i7waViJCo7istcm8" target=3D"_blank">AIM Smarter Adds Industry Veterans to=
 Executive Team</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Marie Mill=
er and Kirk Ross will lead strategy in their respective divisions.</li>
=
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.=
com/e/148181/osal-to-reopen-ppp-introduced-/55pqwd/717334447?h=3DGrB63kxDem=
iFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Proposal to Reopen PPP=
 Introduced</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The measure in=
 the House of Representatives would, among other things, make it easier to =
have loans forgiven. The program would be open to businesses with fewer tha=
n 300 employees.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/20-selco-acquires-belair-time-/55pqw=
g/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_bla=
nk">Selco Acquires Belair Time</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09The move allows Selco to enter into the retail jewelry space.</li>
=
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table align=
=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"respons=
ive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=
=09=09=09<td><!-- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=3D=
"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive=
" width=3D"730">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=
=09<p><strong>Top Web Exclusives</strong></p>

=09=09=09=09=09=09=09=09=
=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.a=
sicentral.com/e/148181/t-e-commerce-store-referral-TW/55pqwj/717334447?h=3D=
GrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">How to Build=
 an Efficient E-Commerce Store</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Expert tips from Nora Inveiss, marketing project manager at Printful.=
</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asi=
central.com/e/148181/eerful-holiday-seasonal-items-/55pqwl/717334447?h=3DGr=
B63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Cheerful Holid=
ay &amp; Seasonal Items</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Th=
ese fun products are perfect for celebrating the end of a challenging year.=
</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asi=
central.com/e/148181/ce-increases-trade-rebounding-/55pqwn/717334447?h=3DGr=
B63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Studies: Consu=
mer Confidence Increases; Trade Rebounding</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09The news on rising U.S. consumer sentiment came as separa=
te studies found that global trade is returning faster than expected.</li>=

=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentr=
al.com/e/148181/ct-presentations-during-covid-/55pqwq/717334447?h=3DGrB63kx=
DemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Make Innovative Pro=
duct Presentations During COVID</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Without in-person interaction, suppliers have been forced to adjust t=
heir marketing methods.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a=
 href=3D"https://go.asicentral.com/e/148181/al-promentum-q4-kickoff-event-/=
55pqws/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D=
"_blank">Proforma Holds Virtual =E2=80=98PROmentum Q4 Kickoff=E2=80=99 Even=
t</a></strong><br>
=09=09=09=09=09=09=09=09=09=09More than 600 Proforma p=
rofessionals attended.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a =
href=3D"https://go.asicentral.com/e/148181/irtual-national-sales-meeting-/5=
5pqwv/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" target=3D"=
_blank">AIA Holds Virtual National Sales Meet</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09The digital event brought together AIA distributor own=
ers with employees and =E2=80=9CMVP=E2=80=9D suppliers for inspirational ke=
ynotes, educational training sessions and more.</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/nd-fo=
r-rbg-themed-merch-soars-/55pqwx/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i=
7waViJCo7istcm8" target=3D"_blank">Demand for RBG-Themed Merch Soars</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09Consumers who admire the late Su=
preme Court Justice Ruth Bader Ginsburg are flocking to online shops to pur=
chase merchandise featuring her likeness.</li>
=09=09=09=09=09=09=09=09=
=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=
=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE -->=
<!-- WRAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=
=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE =
TABLE LEFT -->
=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored =
Content</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/un=
isex-ideal-heavyweight-crew-/55pqwz/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbL=
R4i7waViJCo7istcm8" target=3D"_blank">What Inspired the Unisex Ideal Heavyw=
eight Crew</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Learn about the=
 impact of this game-changing garment and how to sell it.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/-medium-CMS20Native20Ad20Leads/55pqx2/717334447?h=3DGrB63kxDemiFQGsDDh2=
acxHbLR4i7waViJCo7istcm8" target=3D"_blank">Reopening Gift Guide: 6 Reasons=
 to Sell High-End &amp; Handcrafted Promos</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09Discover handcrafted, high-end goods you can present at p=
rices any client can afford.</li>
=09=09=09=09=09=09=09=09=09=09<li><stro=
ng><a href=3D"https://go.asicentral.com/e/148181/-medium-CMS20Native20Ad20L=
eads/55pqx4/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbLR4i7waViJCo7istcm8" targ=
et=3D"_blank">PPE Sales Guide: How to Increase Orders With Essential Produc=
ts</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Tap into new sales oppo=
rtunities and increase the effectiveness of your sales presentations with s=
ales-driving statistics and new product innovations.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/co=
mmend-full-color-decoration-/55pqx6/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbL=
R4i7waViJCo7istcm8" target=3D"_blank">Five Reasons You Should Always Recomm=
end Full-Color Decoration</a></strong><br>
=09=09=09=09=09=09=09=09=09=09=
Stop missing out on full-color orders and start helping your clients make a=
 bigger impact with brilliant and colorful imprints.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/o-=
get-noticed-with-floor-mats-/55pqx8/717334447?h=3DGrB63kxDemiFQGsDDh2acxHbL=
R4i7waViJCo7istcm8" target=3D"_blank">Down Is the New Up: How to Get Notice=
d With Floor Mats</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Cellphon=
es have lowered consumers=E2=80=99 line of sight. Is your client=E2=80=
=99s brand being seen?</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=
=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END IN=
SIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>=

=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"center" border=3D"=
0" cellpadding=3D"2" cellspacing=3D"0" class=3D"copyright" style=3D"border-=
spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rsp=
ace: 0pt; margin: 0; padding: 0;" width=3D"100%">
=09=09=09=09<tbody>
=
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;=
">
=09=09=09=09=09=09<td style=3D"line-height: 15px; font-family: Arial, =
Helvetica, sans-serif; font-size: 11px; border-collapse: collapse; border-s=
pacing: 0; outline: none; border: none;" valign=3D"bottom" class=3D"">&nbsp=
;</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr bgcolor=3D"#eeeeee" styl=
e=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=
<td align=3D"center" bgcolor=3D"#e1e1e1" style=3D"line-height: 15px; font-f=
amily: Arial, Helvetica, sans-serif; font-size: 11px; border-collapse: coll=
apse; border-spacing: 0; outline: none; border: none;" valign=3D"bottom" cl=
ass=3D"">
=09=09=09=09=09=09<p>ASICentral.com Week in Review is published=
 by Advertising Specialty Institute. All rights reserved.<br>
=09=09=09=
=09=09=09To subscribe to any ASI newsletter, go to <a href=3D"https://go.as=
icentral.com/e/148181/newsletters/55pqxb/717334447?h=3DGrB63kxDemiFQGsDDh2a=
cxHbLR4i7waViJCo7istcm8">www.asicentral.com/newsletters</a>.</p>

=09=
=09=09=09=09=09<p>You were sent this newsletter as a benefit of your ASI me=
mbership. Copyright 2020, ASI. All Rights Reserved.</p>
=09=09=09=09=09=
=09<br>
=09=09=09=09=09=09<span style=3D"font-size:10px;"><span style=3D"=
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entral.com">customerservice@asicentral.com</a></span></span><br>
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ana,geneva,sans-serif;"><a href=3D"https://go.asicentral.com/wir-optout?eha=
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