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 Content preview:  Counselor PromoGram Breaking News Alert Breaking News: UK
   Firm To Acquire InnerWorkings InnerWorkings (asi/168860), the 16th largest
    distributor by revenue in the North American promotional products industry,
    is poised to be acquired by HH Global Group, a marketing company headquartered
    [...] 
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Counselor PromoGram
Breaking News Alert

Breaking News: UK Firm To Ac=
quire InnerWorkings

InnerWorkings (asi/168860), the 16th largest distr=
ibutor by revenue in the North American promotional products industry, is p=
oised to be acquired by HH Global Group, a marketing company headquartered =
in the United Kingdom that focuses on solutions that include print and poin=
t-of-sale.=20

Shareholders for publicly-traded InnerWorkings approved th=
e pending transaction in a vote on Thursday, Sept. 24. Announced Friday, Se=
pt. 25 and expected to close Thursday, Oct. 1, the deal will see Chicago-ba=
sed InnerWorkings become a wholly owned subsidiary of HH Global.=20

Acco=
rding to the companies, HH Global will acquire InnerWorkings for $3 per sha=
re in an all-cash transaction that=E2=80=99s approximately $177 million in =
equity value. This represents a premium of 127% to the closing price, and a=
 premium of 104% to the 90-day volume weighted average price as of July 15,=
 2020. The transaction has been unanimously approved by both companies=
=E2=80=99 boards of directors.=20

Executives described the acquisition a=
s a smart strategic move for InnerWorkings and HH Global. They said the com=
panies offer complementary services and capabilities, and that the combinat=
ion of the two will create a global marketing powerhouse, given InnerWorkin=
gs=E2=80=99 position in North America and HH Global=E2=80=99s robust presen=
ce in EMEA and APAC (the company operates in 44 countries). Lower costs and=
 improved brand consistency across marketing channels that range from promo=
tional products to print and point-of-sale will result for clients, the com=
panies maintained.=20

Notably, the firms said that there=E2=80=99ll be m=
oney to invest to help power potential improvements. The capital will come,=
 in part, from funds that are managed or advised by Blackstone Tactical Opp=
ortunities, a global investment firm with offices in North America, Asia an=
d Europe. Blackstone is a current strategic minority equity investor in HH =
Global.=20

InnerWorkings has hit hard times in recent years. Those strug=
gles include a sales decline and a more than $76 million net income loss in=
 2018. While things improved a bit in 2019, with total global revenue acros=
s all business channels (promo and others) climbing 3%, the company still e=
xperienced a net loss of about $10 million.=20

When the coronavirus pand=
emic struck, triggering a recession that sent North American promo product =
distributors=E2=80=99 collective sales plummeting by 44.4% in the second qu=
arter of 2020 (https://go.asicentral.com/e/148181/tributor-sales-drop-444-i=
n-q2-/55rgrq/717677837?h=3DGdGBo9QyEGokKigFoLPbJZ7lv-rdXE6yIJ6Ss6SVnnU), th=
e challenges intensified for InnerWorkings.=20

=E2=80=9COver the past se=
veral months, we=E2=80=99ve been taking actions to put InnerWorkings in the=
 best position to weather the challenging environment in which we=E2=80=
=99re operating,=E2=80=9D InnerWorkings CEO Rich Stoddart said in a stateme=
nt.=20

He continued: =E2=80=9CIn these times of significant economic unc=
ertainty, the Board of Directors and management determined to undertake a c=
omprehensive process to preserve and enhance value for shareholders. After =
exploring a range of financing and strategic alternatives, and implementing=
 meaningful cost saving measures in response to the COVID-19 pandemic, we=
=E2=80=99re confident this combination (with HH Global) represents the best=
 path forward for our shareholders and InnerWorkings. In addition to delive=
ring an immediate cash premium to our shareholders, the combination will cr=
eate a company with a stronger balance sheet and will enhance our ability t=
o accelerate our transformation and serve our client base.=E2=80=9D

Ro=
bert MacMillan, chairman and CEO of HH Global, said making InnerWorkings a =
wholly owned subsidiary =E2=80=9Caccelerates our ability to execute on the =
next phase of our strategy by broadening our service offering and expanding=
 our global reach=E2=80=A6We are confident that together we will create an =
even stronger company.=E2=80=9D

With estimated 2019 North American pro=
motional product revenue of $149.3 million, InnerWorkings ranked 16th (http=
s://go.asicentral.com/e/148181/tors-2020-no-16-innerworkings-/55rgrs/717677=
837?h=3DGdGBo9QyEGokKigFoLPbJZ7lv-rdXE6yIJ6Ss6SVnnU) on Counselor=E2=80=
=99s most recent list of the largest distributors in the industry.=20

Fo=
unded in 1991, HH Global executives describe the company as a =E2=80=9Cglob=
al outsourced marketing execution provider. Applying proven processes, indu=
stry-leading technology, and the deep expertise of over 1,300+ employees, w=
e develop innovative solutions that drive down the cost of our clients=
=E2=80=99 physical marketing procurement and content development, while imp=
roving quality, sustainability, and speed to market.=E2=80=9D

CEO MacM=
illan has been with the company since 1995. He started in production, rose =
to sales director and ultimately took control in 2003 following a managemen=
t buyout. Prior to his business career, he was a professional soccer player=
 for English teams Southampton and Fulham.=20

For more information on th=
is and other promo news stories, visit www.asicentral.com/news and watch fo=
r Counselor=E2=80=99s newsletters: PromoGram, publishing Tuesday and Thursd=
ay; Daily Update, publishing each weekday; and Week In Review, publishing S=
aturday.=20



Advertising Specialty Institute=C2=AE, 4800 Street Roa=
d, Trevose, PA 19053=20

Counselor PromoGram
Copyright 2020, ASI
This=
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&nbsp;

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le align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"container" width=3D"739">
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lor=3D"#000000">
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ng=3D"1" class=3D"container" width=3D"100%">
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=09=09=09<tr>
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=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p align=
=3D"center"><strong><font color=3D"#cc0000" face=3D"Arial, Helvetica, sans-=
serif" size=3D"4">Counselor PromoGram</font></strong><br>
=09=09=09=09=09=
=09=09=09=09<font face=3D"Arial, Helvetica, sans-serif" size=3D"4">Breaking=
 News Alert </font></p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</tab=
le>
=09=09=09=09=09=09<!-- WRAPPER TABLE -->

=09=09=09=09=09=09<tabl=
e align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09<td><!-- CONTENT TABLE -->
=09=09=09=09=09=09=09=09=09<tab=
le align=3D"left" class=3D"container" style=3D"padding: 10px 10px 20px 20px=
;" width=3D"520">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
>&nbsp;</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td align=3D"left=
" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong><font face=
=3D"Arial, Helvetica, sans-serif" size=3D"2"><!-- Insert Article Title  -->=
</font></strong></p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><span styl=
e=3D"font-size:14px;"><span style=3D"font-family:Verdana,Geneva,sans-serif;=
"><b><span style=3D"line-height:115%">UK Firm To Acquire InnerWorkings</spa=
n></b></span></span></p>
=09=09=09=09=09=09=09=09=09=09=09=09<!-- Paragra=
ph 1 -->

=09=09=09=09=09=09=09=09=09=09=09=09<p><span style=3D"font-si=
ze:12px;"><span style=3D"font-family:Verdana,Geneva,sans-serif;"><span styl=
e=3D"line-height:115%"><a name=3D"_Hlk52171746"><span style=3D"line-height:=
115%">InnerWorkings (asi/168860), the 16<sup>th</sup> largest distributor b=
y revenue in the North American promotional products industry, is poised to=
 be acquired by HH Global Group, a marketing company headquartered in the U=
nited Kingdom that focuses on solutions that include print and point-of-sal=
e. </span></a></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=
=09=09=09=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span sty=
le=3D"line-height:115%">Shareholders for publicly-traded InnerWorkings appr=
oved the pending transaction in a vote on Thursday, Sept. 24. Announced Fri=
day, Sept. 25 and expected to close Thursday, Oct. 1, the deal will see Chi=
cago-based InnerWorkings become a wholly owned subsidiary of HH Global. </s=
pan></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=
=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span style=3D"lin=
e-height:115%">According to the companies, <span style=3D"background:white"=
><span style=3D"color:black">HH Global will acquire InnerWorkings for $3 pe=
r share in an all-cash transaction that=E2=80=99s approximately $177 millio=
n in equity value. This represents a premium of 127% to the closing price, =
and a premium of 104% to the 90-day volume weighted average price as of Jul=
y 15, 2020. The transaction has been unanimously approved by both companies=
=E2=80=99 boards of directors.&nbsp;</span></span></span></span><br>
=09=
=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=
=09<span style=3D"line-height:115%"><span style=3D"background:white"><span =
style=3D"line-height:115%"><span style=3D"color:black">Executives described=
 the acquisition as a smart strategic move for InnerWorkings and HH Global.=
 They said the companies offer complementary services and capabilities, and=
 that the combination of the two will create a global marketing powerhouse,=
 given InnerWorkings=E2=80=99 position in North America and HH Global=
=E2=80=99s robust presence in EMEA and APAC (the company operates in 44 cou=
ntries). Lower costs and improved brand consistency across marketing channe=
ls that range from promotional products to print and point-of-sale will res=
ult for clients, the companies maintained. </span></span></span></span><br>=

=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=
=09=09=09<span style=3D"line-height:115%"><span style=3D"background:white">=
<span style=3D"line-height:115%"><span style=3D"color:black">Notably, the f=
irms said that there=E2=80=99ll be money to invest to help power potential =
improvements. The capital will come, in part, from funds that are managed o=
r advised by Blackstone Tactical Opportunities, a global investment firm wi=
th offices in North America, Asia and Europe. Blackstone is a current strat=
egic minority equity investor in HH Global. </span></span></span></span><br=
>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=
=09=09=09<span style=3D"line-height:115%"><span style=3D"background:white">=
<span style=3D"line-height:115%"><span style=3D"color:black">InnerWorkings =
has hit hard times in recent years. Those struggles include a sales decline=
 and a more than $76 million net income loss in 2018. While things improved=
 a bit in 2019, with total global revenue across all business channels (pro=
mo and others) climbing 3%, the company still experienced a net loss of abo=
ut $10 million. </span></span></span></span><br>
=09=09=09=09=09=09=09=09=
=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09<span style=3D"line-=
height:115%"><span style=3D"background:white"><span style=3D"line-height:11=
5%"><span style=3D"color:black">When the coronavirus pandemic struck, trigg=
ering a recession that sent North American promo product distributors=
=E2=80=99 collective sales </span></span></span><a href=3D"https://go.asice=
ntral.com/e/148181/tributor-sales-drop-444-in-q2-/55rgrq/717677837?h=3DGdGB=
o9QyEGokKigFoLPbJZ7lv-rdXE6yIJ6Ss6SVnnU" style=3D"color:blue; text-decorati=
on:underline"><span style=3D"background:white"><span style=3D"line-height:1=
15%">plummeting by 44.4% in the second quarter of 2020</span></span></a><sp=
an style=3D"background:white"><span style=3D"line-height:115%"><span style=
=3D"color:black">, the challenges intensified for InnerWorkings. </span></s=
pan></span></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=
=09=09=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span style=
=3D"background:white"><span style=3D"line-height:115%"><span style=3D"color=
:black">=E2=80=9COver the past several months, we=E2=80=99ve been taking ac=
tions to put InnerWorkings in the best position to weather the challenging =
environment in which we=E2=80=99re operating,=E2=80=9D InnerWorkings CEO Ri=
ch Stoddart said in a statement. </span></span></span></span><br>
=09=09=
=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09<s=
pan style=3D"line-height:115%"><span style=3D"background:white"><span style=
=3D"line-height:115%"><span style=3D"color:black">He continued: =E2=80=
=9CIn these times of significant economic uncertainty, the Board of Directo=
rs and management determined to undertake a comprehensive process to preser=
ve and enhance value for shareholders.&nbsp;After exploring a range of fina=
ncing and strategic alternatives, and implementing meaningful cost saving m=
easures in response to the COVID-19 pandemic, we=E2=80=99re confident this =
combination (with HH Global) represents the best path forward for our share=
holders and InnerWorkings. In addition to delivering an immediate cash prem=
ium to our shareholders, the combination will create a company with a stron=
ger balance sheet and will enhance our ability to accelerate our transforma=
tion and serve our client base.=E2=80=9D</span></span></span></span><br>
=
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=
=09=09<span style=3D"line-height:115%"><span style=3D"line-height:115%">Rob=
ert MacMillan, chairman and CEO of HH Global, said making InnerWorkings a w=
holly owned subsidiary =E2=80=9Caccelerates our ability to execute on the n=
ext phase of our strategy by broadening our service offering and expanding =
our global reach=E2=80=A6We are confident that together we will create an e=
ven stronger company.=E2=80=9D</span></span><br>
=09=09=09=09=09=09=09=09=
=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09<span style=3D"line-=
height:115%"><span style=3D"line-height:115%">With estimated 2019 North Ame=
rican promotional product revenue of $149.3 million, </span><a href=3D"http=
s://go.asicentral.com/e/148181/tors-2020-no-16-innerworkings-/55rgrs/717677=
837?h=3DGdGBo9QyEGokKigFoLPbJZ7lv-rdXE6yIJ6Ss6SVnnU" style=3D"color:blue; t=
ext-decoration:underline"><span style=3D"line-height:115%">InnerWorkings ra=
nked 16<sup>th</sup></span></a><span style=3D"line-height:115%"> on Counsel=
or=E2=80=99s most recent list of the largest distributors in the industry. =
</span></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=
=09=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span style=3D"=
background:white"><span style=3D"line-height:115%"><span style=3D"color:bla=
ck">Founded in 1991, HH Global executives describe the company as a =
=E2=80=9Cglobal outsourced marketing execution provider. Applying proven pr=
ocesses, industry-leading technology, and the deep expertise of over 1,300+=
 employees, we develop innovative solutions that drive down the cost of our=
 clients=E2=80=99 physical marketing procurement and content development, w=
hile improving quality, sustainability, and speed to market.=E2=80=9D</span=
></span></span></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=
=09=09=09=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span sty=
le=3D"background:white"><span style=3D"line-height:115%"><span style=3D"col=
or:black">CEO MacMillan has been with the company since 1995. He started in=
 production, rose to sales director and ultimately took control in 2003 fol=
lowing a management buyout. Prior to his business career, he was a professi=
onal soccer player for English teams Southampton and Fulham. </span></span>=
</span></span><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=
=09=09=09=09=09=09=09=09=09<span style=3D"line-height:115%"><span style=3D"=
background:white"><span style=3D"line-height:115%"><span style=3D"color:bla=
ck">For more information on this and other promo news stories, visit </span=
></span></span><a href=3D"https://go.asicentral.com/e/148181/news/55rgs2/71=
7677837?h=3DGdGBo9QyEGokKigFoLPbJZ7lv-rdXE6yIJ6Ss6SVnnU" style=3D"color:blu=
e; text-decoration:underline"><span style=3D"background:white"><span style=
=3D"line-height:115%">www.asicentral.com/news</span></span></a><span style=
=3D"background:white"><span style=3D"line-height:115%"><span style=3D"color=
:black"> and watch for Counselor=E2=80=99s newsletters: PromoGram, publishi=
ng Tuesday and Thursday; Daily Update, publishing each weekday; and Week In=
 Review, publishing Saturday. </span></span></span></span></span></span><br=
>
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;</p>
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RTISEMENT</font><br>
=09=09=09=09=09=09=09=09=09=09=09=09<a href=3D"https=
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e Line" border=3D"0" class=3D"img responsive-small" height=3D"180" hspace=
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