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ASICentral.com Week In Review
Volume 235 / October 3, 2020

Click her=
e for a text-only version
https://go.asicentral.com/e/148181/wsletters-pg=
w-vol235-2ads-html/55zz8b/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cX=
t3HQcFww

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>
Video
The Joe Show: Let=E2=80=99s Talk PPE & Holiday Gifts=


Podcast
Promo Insiders: BIC Graphic to Become Koozie


Top St=
ories of the Week From ASICentral.com
1.   PMGOA Founder Steps Down Due t=
o Brain Tumor
2.   UK Firm Acquires InnerWorkings
3.   PPP Loan Forgive=
ness to Begin
4.   Promo Industry Adapts to Remote Work
5.   Overture P=
romotions Joins Brand Unbound

Top Web Exclusives
1.   Seven Promo Pr=
oduct Ideas for Cybersecurity Month
2.   PCNA Introduces Packaging Progra=
m for Q4 Gifting
3.   The Social Angle Podcast: Interview With a Brewery =
Owner
4.   Voter Merch Is in Fashion
5.   Videocast: Best Practices for=
 Virtual Events and Predictions for the Future

Sponsored Content
1. =
  Sales Opportunities: 4 Markets Eager to Buy Bags & Backpacks
2.   Order=
 Fulfillment 101: Simple Ways You Can Streamline Your Business
3.   Five =
Crucial Steps to Improve Cybersecurity & Prevent Data Breaches
4.   How t=
o Make Buying & Selling Your Business Stress-Free
5.   2020 Gift Guide: S=
ay Thanks & Promote Safety With Promotional Presents


>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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=09=09=09=09=09=
=09<p><a><strong>October 3, 2020</strong></a></p>

=09=09=09=09=09=09<p=
 style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=3D=
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ng></span></a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a hr=
ef=3D"mailto:mbarnes@asicentral.com?subject=3DWeek%20In%20Review" id=3D"no-=
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trong></span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09</tbody>
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=09=09</tr>
=
=09=09<tr>
=09=09=09<td>
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=
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=09=09=09=09</tbody>
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=09=09=09=
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=09=09=09=09<tbody>=

=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: no=
ne;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; fo=
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th=3D"484" class=3D"">
=09=09=09=09=09=09<p><strong>Video</strong></p>
=
=09=09=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/148181/u-b=
e-v-EHi57h6lpKs-app-desktop/55zz8g/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOE=
MUXDJ9-cXt3HQcFww" target=3D"_blank">The Joe Show: Let=E2=80=99s Talk PPE &=
amp; Holiday Gifts </a></strong><br>
=09=09=09=09=09=09ASI Product Editor=
 Joe Haley features hot items that clients will love.</td>
=09=09=09=09=
=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=
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=09=09<tr>
=09=09=09<td>&nbsp;
=09=09=09<table align=3D"left=
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=09=09=09=09<tbody>
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e=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=
<td align=3D"left" style=3D"line-height: 15px; font-family: Arial, Helvetic=
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dding-top:15px !important;" width=3D"198" class=3D""><a href=3D"https://go.=
asicentral.com/e/148181/phic-is-becoming-koozie-group-/55zz8j/721096473?h=
=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank"><img alt=
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s/videoseries-217_2.jpg"></a></td>
=09=09=09=09=09</tr>
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=09=09=09</table>

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t;" width=3D"510">
=09=09=09=09<tbody>
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er-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=
=3D"left" style=3D"line-height: 20px; font-family: Arial, Helvetica, sans-s=
erif; border-collapse: collapse; border-spacing: 0; outline: none; padding:=
 0; border: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=09=
=09=09=09<p><strong>Podcast </strong></p>

=09=09=09=09=09=09<p><strong=
><a href=3D"https://go.asicentral.com/e/148181/phic-is-becoming-koozie-grou=
p-/55zz8j/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=
=3D"_blank">Promo Insiders: BIC Graphic to Become Koozie</a></strong><br>=

=09=09=09=09=09=09The name change takes hold in January. As executives d=
iscuss in this podcast, the change heralds new initiatives on service, prod=
ucts and sustainability from the Top 40 supplier.</p>
=09=09=09=09=09=09<=
/td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=
=09=09=09<!-- WRAPPER TABLE -->

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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-=
- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=3D"left" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">=

=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>T=
op Stories of the Week From ASICentral.com</strong></p>

=09=09=09=09=
=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/steps-down-due-to-brain-tumor-/55zz8l/72=
1096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank">=
PMGOA Founder Steps Down Due to Brain Tumor</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09New executives are in place. Still, serial entrepreneur A=
k Kurji, who has a story of redemption following a recent prison sentence, =
is launching a new business that aims to be a digital-age boon for promo di=
stributors.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"htt=
ps://go.asicentral.com/e/148181/firm-to-acquire-innerworkings-/55zz8n/72109=
6473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank">UK =
Firm Acquires InnerWorkings</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09The deal that will see Top 40 promo distributor InnerWorkings become a w=
holly owned subsidiary of HH Global Group closed on Oct. 1.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/ppp-loan-forgiveness-to-begin-/55zz8q/721096473?h=3DspF-h0Ms0L55cCiI=
9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank">PPP Loan Forgiveness to Begi=
n</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Still, bipartisan gridlo=
ck remains over future funding and loan availability.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/ndustry-adapts-to-remote-work-/55zz8s/721096473?h=3DspF-h0Ms0L55cCiI9IN_pl=
HPOEMUXDJ9-cXt3HQcFww" target=3D"_blank">Promo Industry Adapts to Remote Wo=
rk</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Initially perceived as =
a temporary inconvenience, working from home has become the new (and prefer=
red) way of life for many in promo.</li>
=09=09=09=09=09=09=09=09=09=09<l=
i><strong><a href=3D"https://go.asicentral.com/e/148181/romotions-joins-bra=
nd-unbound-/55zz8v/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFw=
w" target=3D"_blank">Overture Promotions Joins Brand Unbound</a></strong><b=
r>
=09=09=09=09=09=09=09=09=09=09The Top 40 distributor is a founding mem=
ber of the global network.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=
=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END=
 INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>=

=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABL=
E -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->=

=09=09=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"ad-placement-desktop responsive" style=3D"border=
-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rs=
pace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<t=
body>
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: no=
ne; border: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=
=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans=
-serif; color: #666666; line-height: 15px; border-collapse: collapse; borde=
r-spacing: 0; outline: none; padding-left: 20px; border: none;">ADVERTISEME=
NT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-=
size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; bord=
er-collapse: collapse; border-spacing: 0; outline: none; font-weight: norma=
l; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com/=
e/148181/events-asi-power-summit-/55zz8x/721096473?h=3DspF-h0Ms0L55cCiI9IN_=
plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank"><img align=3D"right" alt=3D"Adve=
rtiser: Power Summit" border=3D"0" height=3D"250" src=3D"http://cdn.asicent=
ral.com/idesign/newsletters/pgw/banners/vol228_tile_33020_POWERSUMMIT.jpg" =
style=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicu=
bic;" width=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=
=09<!-- END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=
=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive" width=3D"400">
=09=09=09=09=09=09=09<tbody>=

=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D""=
>
=09=09=09=09=09=09=09=09=09<p><strong>Top Web Exclusives</strong></p>=


=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><=
strong><a href=3D"https://go.asicentral.com/e/148181/ideas-for-cybersecurit=
y-month-/55zz8z/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" =
target=3D"_blank">Seven Promo Product Ideas for Cybersecurity Month</a></st=
rong><br>
=09=09=09=09=09=09=09=09=09=09Sophisticated, business-crippling=
 cyberattacks are on the rise. Promo products can help keep organizations s=
afer.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://g=
o.asicentral.com/e/148181/kaging-program-for-q4-gifting-/55zz92/721096473?h=
=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank">PCNA Intr=
oduces Packaging Program for Q4 Gifting</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The new service offers kitting, packaging and drop-shipping =
options for distributors.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/-small-business-brewery-owner=
-/55zz94/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=
=3D"_blank">The Social Angle Podcast: Interview With a Brewery Owner</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09In this podcast, a Florida-based=
 brewery owner opens up about the effect COVID has had on his business, his=
 use of social media and promo products and whether they=E2=80=99ve helped =
his bottom line.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/020-voter-merch-is-in-fashion-/55zz9=
6/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_bla=
nk">Voter Merch Is in Fashion</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Designers, celebrities and big brands are hoping to rock the vote wit=
h stylish apparel and accessories, with much of it benefitting election-rel=
ated nonprofits.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/6639483136-ref-watch-permalink/55zz9=
8/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_bla=
nk">Videocast: Best Practices for Virtual Events and Predictions for the Fu=
ture</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Get the scoop on virt=
ual events in this lively discussion.</li>
=09=09=09=09=09=09=09=09=09</o=
l>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=
=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=
=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- W=
RAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=
=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE =
RIGHT -->
=09=09=09=09=09=09<table align=3D"right" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"ad-placement-desktop responsive" style=
=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; ms=
o-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; =
outline: none; border: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"ce=
nter" class=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helv=
etica, sans-serif; color: #666666; line-height: 15px; border-collapse: coll=
apse; border-spacing: 0; outline: none; padding-left: 20px; border: none;">=
ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" sty=
le=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #6=
66666; border-collapse: collapse; border-spacing: 0; outline: none; font-we=
ight: normal; padding-left: 20px; border: none;"><a href=3D"https://go.asic=
entral.com/e/148181/inity-asi-utm-content-web-text/55zz9b/721096473?h=3DspF=
-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" target=3D"_blank"><img align=3D"r=
ight" alt=3D"Advertiser: ASI Affiliate" border=3D"0" height=3D"250" src=3D"=
http://cdn.asicentral.com/idesign/newsletters/pgw/banners/vol230_tile_33020=
_ASI_AFFILIATE.jpg" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09<!-- END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT =
-->

=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"400">
=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored Conten=
t</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=
=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/S-utm-me=
dium-Native20Ad20Leads/55zz9d/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ=
9-cXt3HQcFww" target=3D"_blank">Sales Opportunities: 4 Markets Eager to Buy=
 Bags &amp; Backpacks</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Tap =
into lucrative sales opportunities by targeting specific audiences with spe=
cialized bags that speak to their needs.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-can-streamlin=
e-your-business-/55zz9g/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3=
HQcFww" target=3D"_blank">Order Fulfillment 101: Simple Ways You Can Stream=
line Your Business</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Take ad=
vantage of every opportunity to streamline your services and ensure happy c=
ustomers with these simple tips and tricks.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ecurity-pre=
vent-data-breaches-/55zz9j/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-c=
Xt3HQcFww" target=3D"_blank">Five Crucial Steps to Improve Cybersecurity &a=
mp; Prevent Data Breaches</a></strong><br>
=09=09=09=09=09=09=09=09=09=09=
Are you prepared to survive an attack? Thankfully, these five simple steps =
will get you well on your way.</li>
=09=09=09=09=09=09=09=09=09=09<li><st=
rong><a href=3D"https://go.asicentral.com/e/148181/ing-your-business-stress=
-free-/55zz9l/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" ta=
rget=3D"_blank">How to Make Buying &amp; Selling Your Business Stress-Free<=
/a></strong><br>
=09=09=09=09=09=09=09=09=09=09While business acquisition=
s are a big undertaking, they don=E2=80=99t need to be such a stressful exp=
erience. In fact, there are many services you can take advantage of to miti=
gate stress and difficulty.</li>
=09=09=09=09=09=09=09=09=09=09<li><stron=
g><a href=3D"https://go.asicentral.com/e/148181/ety-with-promotional-presen=
ts-/55zz9n/721096473?h=3DspF-h0Ms0L55cCiI9IN_plHPOEMUXDJ9-cXt3HQcFww" targe=
t=3D"_blank">2020 Gift Guide: Say Thanks &amp; Promote Safety With Promotio=
nal Presents</a></strong><br>
=09=09=09=09=09=09=09=09=09=09See how to se=
cure more orders and speak to current times effectively on every sales call=
.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td=
>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td=
>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=
=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>
=09=09=
=09<td>
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"2" c=
ellspacing=3D"0" class=3D"copyright" style=3D"border-spacing: 0; border-col=
lapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; p=
adding: 0;" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr styl=
e=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=
<td style=3D"line-height: 15px; font-family: Arial, Helvetica, sans-serif; =
font-size: 11px; border-collapse: collapse; border-spacing: 0; outline: non=
e; border: none;" valign=3D"bottom" class=3D"">&nbsp;</td>
=09=09=09=09=
=09</tr>
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0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"center" =
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=09=09=09=09=09=09<p>ASICentral.c=
om Week in Review is published by Advertising Specialty Institute. All righ=
ts reserved.<br>
=09=09=09=09=09=09To subscribe to any ASI newsletter, go=
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