HOME

Mini Shell 1.0
DIR:/home/dna1981/mail/cur/
Current File : /home/dna1981/mail/cur/1602008371.M541063P8868.dna.dna-1981.com,S=29262,W=29941:2,
Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 06 Oct 2020 13:19:31 -0500
Message-ID: <a503aeee-2100-45d8-a03e-7b259369ca81@atl1s07mta3016.xt.local>
Date: Tue, 06 Oct 2020 12:04:21 -0600
Subject: Media Release: 2020 ASI Global Ad Impressions Study Proves
 =?utf-8?Q??=
 =?utf-8?Q?Promo=E2=80=99s?= Value, Effectiveness And Affordability
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
 boundary="_=_swift_v4_1602007373_1b8f5c28f017538075dfe36ab362beec_=_"
    
 Content analysis details:   (3.0 points, 4.0 required)
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
  0.0 HTML_MESSAGE           BODY: HTML included in message
 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
 -0.1 DKIM_VALID_AU          Message has a valid DKIM or DK signature from
                             author's domain
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
  2.0 RDNS_NONE              Delivered to internal network by a host with no rDNS
X-Spam-Flag: NO

--_=_swift_v4_1602007373_1b8f5c28f017538075dfe36ab362beec_=_
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

If you are having trouble viewing this email, please copy and paste the fol=
lowing URL in your web browser:

https://go.asicentral.com/e/148181/ema=
ils-mediarelease-556-11922-/564w18/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdr=
el1tJEkE0a1c6IH9I

=C2=A92020, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Ro=
ad, Trevose, PA 19053
This email was sent to: bmiller@thelogomasters.com =
8366064
Click here to opt out of this list: https://go.asicentral.com/ema=
ilPreference/e/epc/148181/o5L2vUberLoXRa5qrYcccypCI0WkKWrbw-HXPkFRONQ/355/8=
bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/722808939=

556-11922 1020

--_=_swift_v4_1602007373_1b8f5c28f017538075dfe36ab362beec_=_
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html>
<head>

    <meta charset=3D"utf-8">
    <meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=
=3D1">
    <meta name=3D"title" content=3D"2020 ASI Global Ad Impressions Study Pr=
oves Promo=E2=80=99s Value, Effectiveness And Affordability" />
    <meta http-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge" />

    <!-- Stylesheets
    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
    <style type=3D"text/css">
        body {
            background-color: #f0f0f0;
            color: #3e4150;
            padding: 0;
            margin: 0;
            font-family: verdana, sans-serif;
            -webkit-text-size-adjust:none;
        }

        p {
            margin: 0 0 10px;
            font-size: 13px;
            line-height: 19px;
        }

        img{
            display: inline-block;
            max-width: 100%;
        }

        h1, h2, h3, h4, h5, h6 {
            margin-top: 20px;
            margin-bottom: 10px;
        }      =20

        li {
            line-height: 19px;
            font-size: 13px;
        }

        sup {
          font-size: 50%;
          line-height: 0;
          position: relative;
          vertical-align: baseline;
          top: -0.75em;         =20
        }
       =20
        table {
            mso-table-lspace:0pt;
        }

        table td {=20
            border-collapse: collapse;=20
        }
       =20
        .signature {
            line-height: 18px;
        }

        @media screen and (max-width: 600px) {

            table[class=3D"responsive-table"] {
                width: 95% !important;
                text-align: left;               =20
            }

            table[class=3D"responsive-table2"] {
                width: 100% !important;
                display: block;
                text-align: left;               =20
            }

            img[class=3D"responsive-image"] {
                max-width: 100% !important;
                width: 100% !important;
                height: auto !important;
            }

            td[class=3D"2020 ASI Global Ad Impressions Study Proves Promo=
=E2=80=99s Value, Effectiveness And Affordability"] {
                font-size: 26px !important;
            }

        }
    </style>

</head>

<body>
<!-- Document Wrapper
    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D -->
<table border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" width=3D"100%">
=09<tbody>
=09=09<tr>
=09=09=09<td align=
=3D"center"><!-- Preheader Text=20
                =3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09<table border=3D"0" cel=
lpadding=3D"5" cellspacing=3D"0" class=3D"responsive-table" width=3D"750">=

=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"font-size: 10px; text-align: center;" class=3D""><a href=3D"https://go.=
asicentral.com/e/148181/emails-MediaRelease-556-11922-/564w1b/722808939?h=
=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I" style=3D"color: #7b7b7b;">L=
ike to see images in your email? Click here to view this email in your brow=
ser.</a></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</ta=
ble>
=09=09=09<!-- #preheader end --><!-- Fixed 600px=20
                =
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->

=09=
=09=09<table bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive-table" style=3D"border: 1px solid #e2e1e1; -webk=
it-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px;" width=
=3D"750">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<=
td bgcolor=3D"#BA0306" class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsi=
ve-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
            =
                        =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D=
"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
 style=3D"font-size: 14px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
://cdn.asicentral.com/MKTGemails/MediaRelease/images/logoR.jpg" width=3D"18=
0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td>=
<![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" widt=
h=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">2020 ASI Global Ad Impressions Study Proves Promo=E2=80=99s Value, =
Effectiveness And Affordability</span></p>

=09=09=09=09=09=09<p style=
=3D"font-size:20px; line-height: normal">Latest edition of annual study inc=
ludes first-ever data on usage and popularity of branded face masks</p>
=
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacin=
g=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=09=09<=
tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!--=
 2 Column
                                    =3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table a=
lign=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"res=
ponsive-table2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=
=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 October 2, 2020 =
=E2=80=93 </strong>The <a href=3D"https://go.asicentral.com/e/148181/2020-1=
0-06/564w1d/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I">Adve=
rtising Specialty Institute</a><sup>=C2=AE</sup> (ASI) today released the 2=
020 edition of its annual <a href=3D"https://go.asicentral.com/e/148181/res=
earch-ad-impressions-study-/564w1g/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdr=
el1tJEkE0a1c6IH9I">Global Ad Impressions Study</a>, which demonstrates the =
value, effectiveness and affordability of promotional products to consumers=
. In addition, the study arms ASI members with powerful data proving promo =
items deliver commanding advertiser recall among 85% of consumers surveyed,=
 with recall highest for apparel items.</p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p>Plus, the study proves promo products offer a strong rate of=
 return on investment (ROI), with the cost per impression (CPI) as low as 1=
/10 of one cent, making items like T-shirts, caps and mugs attractive choic=
es for smaller businesses lacking large advertising and marketing budgets. =
And, when compared to newspaper, radio, magazine, television, internet and =
mobile advertising, ASI=E2=80=99s study shows that promo products are the m=
ost highly regarded form of advertising.</p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p>=E2=80=9CBusinesses confronting the toughest economic market=
 in decades need and demand the best possible ROI and bang for their buck, =
along with the smartest use of limited marketing dollars,=E2=80=9D said Tim=
othy M. Andrews <a href=3D"https://go.asicentral.com/e/148181/Tim-Andrews-A=
SI/564w1j/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I">(@Tim_=
Andrews_ASI</a>), president and chief executive officer of ASI. =E2=80=
=9CWith our annual study at their fingertips, distributors calling on clien=
ts will have the strongest, most convincing tools in the industry to make a=
n unbeatable case for choosing promo products above all other advertising.=
=E2=80=9D</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></t=
d><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2"=
 width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease=
/images/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=
=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/556-11922/images/imag=
e.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<t=
d class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.c=
om/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-=
size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=9CWith our=
 annual study at their fingertips, distributors calling on clients will hav=
e the strongest, most convincing tools in the industry to make an unbeatabl=
e case for choosing promo products above all other advertising,=E2=80=9D sa=
id ASI's Tim Andrews</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td c=
lass=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/=
MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tb=
ody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-=
- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=
=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"pa=
dding: 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=
=09<p><a name=3D"_Hlk52520868">For the 2020 study, ASI conducted over 50,00=
0 additional surveys in the U.S. and Canada, bringing the total to well ove=
r a quarter million consumers whose views are represented. This year=
=E2=80=99s study </a>includes an entirely new section on face masks, the mo=
st-searched promo product in ASI=E2=80=99s ESP<sup>=C2=AE</sup> search engi=
ne of the last six months. For instance, the study shows that 61% of consum=
ers aged 35-54 would have a more favorable opinion of an advertiser who gav=
e them a logoed mask.</p>

=09=09=09=09=09=09<p>Among other critical da=
ta, the study includes category spotlights on promo items such as pens, cal=
endars and USBs, showing the percentage of consumers who told ASI they own =
each item, how long the items are kept and number of impressions items gene=
rate over a lifetime, along with breakdowns by age, sex and region.</p>
=

=09=09=09=09=09=09<p><strong>ASI=E2=80=99s Global Ad Impressions Study i=
s </strong><a href=3D"https://go.asicentral.com/e/148181/research-ad-impres=
sions-study-/564w1g/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH=
9I"><strong>available to download, free</strong></a><strong>, at asicentral=
.com/study, where ASI members will find more than 120 end-buyer-friendly in=
fographics ready to share on social media and with potential customers. Stu=
dy highlights will also be included in the November print and online editio=
n of ASI=E2=80=99s award-winning </strong><a href=3D"https://go.asicentral.=
com/e/148181/news-source-name-Counselor/564w1l/722808939?h=3DzqZmWpxHMPAtQS=
e_r07zmVFQdrel1tJEkE0a1c6IH9I"><strong>Counselor magazine</strong></a><stro=
ng>. </strong></p>

=09=09=09=09=09=09<p>=E2=80=9CThe biggest surprise =
in this year=E2=80=99s study was the dramatic impact face masks are having =
on advertising,=E2=80=9D said Nate Kucsma <a href=3D"https://go.asicentral.=
com/e/148181/Nate-Kucsma-ASI/564w1n/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQd=
rel1tJEkE0a1c6IH9I">(@Nate_Kucsma_ASI</a>), ASI=E2=80=99s executive directo=
r of market research and corporate marketing. =E2=80=9CNo question, end-use=
rs report a strong positive reaction to companies using the hottest, most e=
ssential PPE item as logoed promo products.=E2=80=9D</p>

=09=09=09=09=
=09=09<p>Watch a <a href=3D"https://go.asicentral.com/e/148181/stitute-vide=
os-784785588950003/564w1q/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0=
a1c6IH9I">Facebook interview with Kucsma and Counselor Editor-In-Chief C.J.=
 Mittica</a> (<a href=3D"https://go.asicentral.com/e/148181/CJ-ASIEditor/56=
4w1s/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I">@CJ_ASIEdit=
or</a>) or an <a href=3D"https://go.asicentral.com/e/148181/tv-CFZ9ToRjNgA-=
/564w1v/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I">Instagra=
m interview</a> between Kucsma and ASI Social Media Manager Melissa Newman =
(<a href=3D"https://go.asicentral.com/e/148181/Melissa-ASI/564w1x/722808939=
?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I">@Melissa_ASI</a>) discuss=
ing the updated ad study (#PromoFacts).</p>

=09=09=09=09=09=09<p>Highl=
ights from ASI=E2=80=99s 2020 Global Ad Impressions Study include:</p>
=

=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><strong>Promo products=
 have impressive staying power</strong>. More than half of consumers report=
 keeping some of the items they=E2=80=99ve received for at least five years=
, and 40% of consumers kept a promotional item for over a decade.</li>
=
=09=09=09=09=09=09=09<li><strong>Consumers will pay for promo</strong>. In =
the last year, nearly a quarter of consumers say they=E2=80=99ve paid for a=
 promo product. Consumers in the Midwest (28%) were the most likely to spen=
d money on logoed items like memorabilia, while those in the West (19%) wer=
e the least likely.</li>
=09=09=09=09=09=09=09<li><strong>Gen Xers own th=
e most promos</strong>. Households own an average of 30 promotional product=
s, with Generation X owning the most, for an average of 34. Regionally, the=
 South holds on to the most promo items, owning around 32 products per hous=
ehold, on average.</li>
=09=09=09=09=09=09=09<li><strong>Quality matters.=
 </strong>The study details why consumers keep top promo items like bags, d=
rinkware and umbrellas. For instance, 69% told ASI they keep pens because o=
f quality, followed by utility (41%) and attractiveness (16%).</li>
=09=
=09=09=09=09=09</ul>

=09=09=09=09=09=09<p>ASI=E2=80=99s research studi=
es are the most influential in the promo industry=E2=80=99s history, contin=
uously cited throughout the B-to-B industry and across the advertising and =
marketing spectrum. Data was collected pre-COVID-19, except for mask data, =
which was collected in mid-August.</p>

=09=09=09=09=09=09<p><strong>Fo=
r more information on the Global Ad Impressions Study or other ASI research=
, contact Nate Kucsma at </strong><a href=3D"mailto:nkucsma@asicentral.com"=
><strong>nkucsma@asicentral.com</strong></a><strong>.</strong></p>

=09=
=09=09=09=09=09<p><strong>About ASI</strong><br>
=09=09=09=09=09=09The Ad=
vertising Specialty Institute (ASI<sup>=C2=AE</sup>; <a href=3D"https://go.=
asicentral.com/e/148181/2020-10-06/564w1z/722808939?h=3DzqZmWpxHMPAtQSe_r07=
zmVFQdrel1tJEkE0a1c6IH9I">asicentral.com</a>) serves a network of 25,000 su=
ppliers, distributors and decorators in the $25.8 billion promotional produ=
cts industry. ASI=E2=80=99s flagship product, the technology platform ESP<s=
up>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and marketing=
 chain. ASI also produces award-winning digital and print content, live eve=
nts and educational programs that enable companies in 53 countries to be mo=
re efficient, productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=
=AE</sup> magazine provides the most authoritative business content in the =
industry, and the ASI Certification Program features 500+ live and online e=
ducation courses for over 40,000 professionals. The company, family-owned a=
nd -operated since 1962,
is proud to have been consistently ranked among =
the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County,=
 PA.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</t=
body>
=09=09=09</table>
=09=09=09<!-- #fixed 600px end --><!-- Footer=

                =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D -->

=09=09=09<table bgcolor=3D"#f0f0f0" border=3D"0" cellpaddin=
g=3D"5" cellspacing=3D"0" class=3D"responsive-table" width=3D"700">
=09=
=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"lef=
t" style=3D"padding-top: 15px;" valign=3D"top" class=3D""><img align=3D"lef=
t" alt=3D"ASI" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/ima=
ges/logo_gray.png" width=3D"100"></td>
=09=09=09=09=09=09<td align=3D"rig=
ht" style=3D"font: 8px verdana, sans-serif; color: #7b7b7b; padding-top: 15=
px;" class=3D"">asi/33020<br>
=09=09=09=09=09=09=C2=A92020, Advertising S=
pecialty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=
=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Trevose, =
PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/email=
Preference/e/epc/148181/o5L2vUberLoXRa5qrYcccypCI0WkKWrbw-HXPkFRONQ/355/8bc=
fdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/722808939" st=
yle=3D"color: #7b7b7b;">Opt out of this email list</a> or <a href=3D"https:=
//go.asicentral.com/e/148181/gory-marketing-email-0emailurl/564w22/72280893=
9/bmiller%40thelogomasters.com?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6I=
H9I" style=3D"color: #7b7b7b;">Manage your preferences</a><br>
=09=09=09=
=09=09=09Sent to: bmiller@thelogomasters.com asi/8366064<br>
=09=09=09=09=
=09=09556-11922 1020</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=
=09=09=09</table>
=09=09=09<!-- #footer end --></td>
=09=09</tr>
=09<=
/tbody>
</table>
<!-- #wrapper end --><map name=3D"Map"><area coords=3D=
"10,6,77,38" href=3D"https://go.asicentral.com/e/148181/ressions20Study20Pr=
oves20Promo/564w24/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9=
I=E2=80=99s%20Value,%20Effectiveness%20And%20Affordability%20%20%20https://=
go.asicentral.com/e/148181/Gemails-MediaRelease-556-11922/564w26/722808939?=
h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I" shape=3D"rect" target=3D"_=
blank"> <area coords=3D"86,7,147,38" href=3D"https://go.asicentral.com/e/14=
8181/elease-redirects-556-11922-htm/564w28/722808939?h=3DzqZmWpxHMPAtQSe_r0=
7zmVFQdrel1tJEkE0a1c6IH9I" shape=3D"rect"> <area coords=3D"154,6,223,40" hr=
ef=3D"https://go.asicentral.com/e/148181/ressions20Study20Proves20Promo/564=
w2b/722808939?h=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I=E2=80=99s%20V=
alue,%20Effectiveness%20And%20Affordability%20%20%20&amp;source=3DASI%20Med=
ia%20Release" shape=3D"rect" target=3D"_blank"> <area
coords=3D"226,6,301=
,41" href=3D"mailto:?subject=3D2020 ASI Global Ad Impressions Study Proves =
Promo=E2=80=99s Value, Effectiveness And Affordability&amp;body=3Dhttps://g=
o.asicentral.com/e/148181/Gemails-MediaRelease-556-11922/564w26/722808939?h=
=3DzqZmWpxHMPAtQSe_r07zmVFQdrel1tJEkE0a1c6IH9I" shape=3D"rect" target=3D"_b=
lank"></map>
<img alt=3D"" src=3D"https://go.asicentral.com/r/148181/1/72=
2808939/open/1" /><style data-ignore-inlining>@media print{ #_t {background=
-image:url('https://12g4og9l.emltrk.com/12g4og9l?p&d=3D[UNIQUE]');}} div.Ou=
tlookMessageHeader {background-image:url('https://12g4og9l.emltrk.com/12g4o=
g9l?f&d=3D[UNIQUE]')} table.moz-email-headers-table {background-image:url('=
https://12g4og9l.emltrk.com/12g4og9l?f&d=3D[UNIQUE]')} blockquote #_t {back=
ground-image:url('https://12g4og9l.emltrk.com/12g4og9l?f&d=3D[UNIQUE]')} #M=
ailContainerBody #_t {background-image:url('https://12g4og9l.emltrk.com/12g=
4og9l?f&d=3D[UNIQUE]')}</style><div id=3D"_t"></div>
<img src=3D"https://=
12g4og9l.emltrk.com/12g4og9l?d=3D[UNIQUE]" width=3D"1" height=3D"1" border=
=3D"0" alt=3D"" /></body>
</html>

--_=_swift_v4_1602007373_1b8f5c28f017538075dfe36ab362beec_=_--