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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 07 Oct 2020 10:39:52 -0500
Message-ID: <2c2ffa16-75d1-4db1-a487-8bb07784dd80@atl1s07mta3016.xt.local>
Date: Wed, 07 Oct 2020 09:07:56 -0600
Subject: Promo industry update from ASI CEO Tim Andrews
From: Tim Andrews <tim.andrews@asicentral.com>
To: bmiller@thelogomasters.com
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lign: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/MKT=
Gemails-556-12012/5658tn/723514277?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4Kt=
mMqNREQ" style=3D"color: #7b7b7b;">Click here to view this email in your br=
owser.</a></td>
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=09=09=09=09=09<td style=3D"text-align: center; padding: 15px 50px 10px 50p=
x; color: #ffffff;" class=3D""><img src=3D"https://cdn.asicentral.com/MKTGe=
mails/556-12012/assets/img/logo/asi.png" width=3D"100"></td>
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=09</tr>
=09=09=09=09=09<!-- #section end --><!-- Section -->
=09=09=09=
=09=09<tr>
=09=09=09=09=09=09<td style=3D"text-align: center;" class=3D""=
><a href=3D"https://go.asicentral.com/e/148181/yCoqu520dto/5658tq/723514277=
?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ"><img src=3D"https://cdn.a=
sicentral.com/MKTGemails/556-12012/assets/img/video.png" width=3D"600"></a>=
</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #section end --><!-- Sec=
tion -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 10=
px 30px 15px 30px;" class=3D"">
=09=09=09=09=09=09<p>Hope everyone is doi=
ng well and staying safe. Now that we=E2=80=99ve entered the all-important =
fourth quarter of 2020, I want to share a status update on the promotional =
products industry, starting with an innovative outdoor expo that recently t=
ook place in ASI=E2=80=99s parking lot.</p>

=09=09=09=09=09=09<p>The P=
hiladelphia Area Promotional Products Association hosted a live, pop-up Fal=
l Expo attended by lots of top supplier exhibitors, who were thrilled to me=
et with distributors, mask to mask, for the first time in months. It was gr=
eat for everyone to be able to share stories of ways they=E2=80=99re doing =
business through COVID-19, while practicing social distancing and respectin=
g local guidelines.</p>

=09=09=09=09=09=09<p>About 80 people came by d=
uring the four-hour show, a perfect example of the many ways everyone is ad=
apting in this new, next level of the pandemic. Several Top 40 distributor =
firms were represented, including Geiger and HALO.</p>

=09=09=09=09=09=
=09<p>Watch a <a href=3D"https://go.asicentral.com/e/148181/yCoqu520dto/565=
8tq/723514277?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ">YouTube vide=
o of a Facebook livestream</a> I did from the show near the ASI booth, in f=
ront of the #ASIpromocar, on display for attendees to take a few fun pics.<=
/p>

=09=09=09=09=09=09<p>Toward the end of the show, I gave an industr=
y update over an outdoor boxed lunch to a really attentive, masked crowd, s=
paced well apart, who asked about 20 minutes=E2=80=99 worth of great questi=
ons about our industry. In my recap I shared ASI=E2=80=99s most <a href=3D"=
https://go.asicentral.com/e/148181/butor-sales-improve-in-august-/5658ts/72=
3514277?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ">recent monthly sal=
es numbers</a>, recent ESP search results and info on ASI=E2=80=99s <a href=
=3D"https://go.asicentral.com/e/148181/2020-10-07/5658tv/723514277?h=3Dd7oT=
AqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ">ongoing virtual events and 2021 in=
-person trade shows</a>.</p>

=09=09=09=09=09=09<p>Below are the highli=
ghts:</p>

=09=09=09=09=09=09<p><strong>Virtual ASI Shows and Events</s=
trong><br>
=09=09=09=09=09=09I=E2=80=99m hoping everyone joins us <a href=
=3D"https://go.asicentral.com/e/148181/virtual-education-day/5658tx/7235142=
77?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ"><strong>Thursday, Octob=
er 15, for the first-ever virtual Education Day</strong></a> hosted by ASI =
Show, free for distributors, from 1-3:50 p.m. ET, focusing on growth, recov=
ery and new emerging markets. And on <strong>October 22 we=E2=80=99re hosti=
ng a virtual </strong><a href=3D"https://go.asicentral.com/e/148181/events-=
asi-power-summit-/5658tz/723514277?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4Kt=
mMqNREQ"><strong>ASI Power Summit</strong></a>, free for the industry, feat=
uring high-level content, up-to-the-minute business strategies and expert a=
dvice designed specifically to help promo companies survive the current cri=
sis and prepare for economic recovery.</p>

=09=09=09=09=09=09<p><stron=
g>ESP Searches</strong><br>
=09=09=09=09=09=09While face masks remain the=
 number-one most-searched item in ASI=E2=80=99s ESP<sup>=C2=AE</sup> search=
 engine, I=E2=80=99m encouraged that we=E2=80=99re also <strong>seeing more=
 traditional promo items reach the top of search results</strong>, along wi=
th the emergence of some brand-new items like mask lanyards =E2=80=93 recen=
tly searched over 1,200 times after zero searches the previous month. Plus,=
 searches for dye-sublimated face masks recently jumped 163% month over mon=
th.</p>

=09=09=09=09=09=09<p><strong>Distributor Sales</strong><br>
=
=09=09=09=09=09=09In our monthly surveys, distributors told us their <stron=
g>sales improved slightly in August</strong>, a few points better than July=
, and that promotions like employee and corporate gifting programs, fundrai=
sing and education are starting to tick up again. Distributors also tell AS=
I they plan to lean heavily into holiday gifting this quarter, hoping to of=
fset earlier sales losses. Along with the healthcare market, the real estat=
e and constructions markets are booming, presenting big opportunities for p=
romo.</p>

=09=09=09=09=09=09<p><strong>ASI Global Ad Impressions Study=
</strong><br>
=09=09=09=09=09=09Free to download: The 2020 edition of <st=
rong>ASI=E2=80=99s annual </strong><a href=3D"https://go.asicentral.com/e/1=
48181/research-ad-impressions-study-/5658v2/723514277?h=3Dd7oTAqgND5odrkO1g=
gcnIZecmFVy8TlSG4KtmMqNREQ"><strong>Global Ad Impressions Study</strong></a=
>, which demonstrates the value, effectiveness and affordability of promoti=
onal products to consumers. The study, which includes over 120 infographics=
, arms ASI members with tons of very convincing and powerful data to share =
with clients and prospects. This year=E2=80=99s study also includes a brand=
-new section on face masks.</p>

=09=09=09=09=09=09<p>We=E2=80=99re sti=
ll facing a lot of unknowns on the immediate horizon, the most significant =
being the recent news about President Trump testing positive for the corona=
virus, which serves as an important reminder that this crisis is far from o=
ver. As we wish the president, first lady and everyone else infected a swif=
t recovery, I urge all of you to continue wearing masks, practicing social =
distancing and washing your hands frequently.</p>

=09=09=09=09=09=09<p=
>Stay safe!</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<!-- #section end --><!-- Section -->
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td style=3D"padding: 0 30px 20px;" class=3D"">
=09=09=09=
=09=09=09<p><img src=3D"https://cdn.asicentral.com/MKTGemails/556-12012/ass=
ets/img/TimAndrews.png" width=3D"125"></p>

=09=09=09=09=09=09<p style=
=3D"font-size: 14px; line-height: 17px;">Tim Andrews<br>
=09=09=09=09=09=
=09President &amp; Chief Executive Officer<br>
=09=09=09=09=09=09<span st=
yle=3D"color: #d62027;">Advertising Specialty Institute</span> | Every Step=
 of the Way=E2=84=A2</p>

=09=09=09=09=09=09<p style=3D"font-size: 14px=
; line-height: 17px;"><a href=3D"https://go.asicentral.com/e/148181/2020-10=
-07/5658v4/723514277?h=3Dd7oTAqgND5odrkO1ggcnIZecmFVy8TlSG4KtmMqNREQ" style=
=3D"color: #3e4150;">www.asicentral.com</a></p>
=09=09=09=09=09=09</td>=

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=09=09=09=09=09=09=C2=A92020, Advertising Specialty I=
nstitute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Adv=
ertising Specialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>=

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