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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Thu, 15 Oct 2020 11:05:26 -0500
Message-ID: <b8bc854f-cd3c-4df5-ab20-b1e759809399@atl1s07mta3013.xt.local>
Date: Thu, 15 Oct 2020 10:04:40 -0600
Subject: Media Release: Buying Group WePromo Selects ASI As Its Preferred
 Technology Vendor
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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                             [URIs: asicentral.com]
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lowing URL in your web browser:

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ils-mediarelease-556-12104-/56ftxs/728584039?h=3DIwLQAYFn_OjEsR4vtgJOc1aCAn=
F0JRyw9qZQl1o__hg

=C2=A92020, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Ro=
ad, Trevose, PA 19053
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bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/728584039=

556-12104 1020

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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
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y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Buying Group WePromo Selects ASI As Its Preferred Technology Vendor=
</span></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"=
0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=
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=09=09=09=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">=

=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 Oct=
ober 13, 2020 =E2=80=93 </strong>The <a href=3D"https://go.asicentral.com/e=
/148181/2020-10-15/56ftxx/728584039?h=3DIwLQAYFn_OjEsR4vtgJOc1aCAnF0JRyw9qZ=
Ql1o__hg">Advertising Specialty Institute</a><sup>=C2=AE</sup> (ASI) today =
announced that the buying group WePromo (asi/525901) has selected ASI as it=
s preferred technology vendor for sourcing promotional products.</p>

=
=09=09=09=09=09=09=09=09=09=09=09=09<p>WePromo members will enjoy all the b=
enefits of ASI=E2=80=99s ESP<sup>=C2=AE</sup> database with the added conve=
nience of being able to quickly identify their preferred suppliers and thei=
r WePromo preferred supplier pricing within the ESP platform and on their E=
SP Websites=E2=84=A2, making it simple and convenient for them and their cu=
stomers to take advantage of those discounts.</p>

=09=09=09=09=09=09=
=09=09=09=09=09=09<p>WePromo members will also have access to virtually all=
 of ASI=E2=80=99s business management tools for distributors, including ESP=
, ESP Websites, Company Stores, email marketing and catalogs.</p>

=09=
=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CASI is in an excellent positio=
n to support <a name=3D"_Hlk42077295">WePromo=E2=80=99s members and </a>pro=
vide top-notch training and support through ESP, the number-one business te=
chnology platform in the promotional products industry,=E2=80=9D said ASI=
=E2=80=99s Bob DeFord, senior vice president of distributor sales and marke=
ting.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><=
td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" wi=
dth=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><i=
mg border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/im=
ages/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"=
http://cdn.asicentral.com/MKTGemails/MediaRelease/556-12104/images/image.jp=
g" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td clas=
s=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKT=
Gemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: =
16px; line-height:22px; color: #666666;" class=3D"">=E2=80=9CASI is in an e=
xcellent position to support WePromo=E2=80=99s members and provide top-notc=
h training and support through ESP, the number-one business technology plat=
form in the promotional products industry,=E2=80=9D said ASI=E2=80=99s Bob =
DeFord</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><i=
mg class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/M=
ediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=
=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 colum=
n end --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbo=
dy>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=
=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0p=
x 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>ASI=
=E2=80=99s ESP platform is renowned for its unparalleled data quality, whic=
h is further enhanced by having direct integrations with suppliers for real=
-time data updates and the ability to provide on-demand inventory levels ri=
ght within the platform.</p>

=09=09=09=09=09=09<p>Chris Barrington, vi=
ce president of WePromo member services, said, =E2=80=9CWePromo selected AS=
I for several great reasons: unparalleled customer service, dedication to e=
volving technology, ease of access and use, and their 60+ years leading the=
 promotional products industry. We want our members to have access to the b=
est services available so they can grow their business, and that=E2=80=
=99s ASI.=E2=80=9D</p>

=09=09=09=09=09=09<p>WePromo launched in April,=
 offering members no monthly fees to access dozens of suppliers offering EQ=
P and better. Barrington said these specially vetted suppliers, some that a=
re limiting access to other promotional products purchasing groups, bring v=
alue and variety to members and their customers.</p>

=09=09=09=09=09=
=09<p><strong>To learn more about becoming a preferred technology partner w=
ith ASI, please contact Joan Miracle, ASI=E2=80=99s executive director of c=
orporate accounts at </strong><a href=3D"mailto:jmiracle@asicentral.com"><s=
trong>jmiracle@asicentral.com</strong></a><strong>.</strong></p>

=09=
=09=09=09=09=09<p><strong>About ASI</strong><br>
=09=09=09=09=09=09The Ad=
vertising Specialty Institute (ASI<sup>=C2=AE</sup>; <a href=3D"https://go.=
asicentral.com/e/148181/2020-10-15/56ftxz/728584039?h=3DIwLQAYFn_OjEsR4vtgJ=
Oc1aCAnF0JRyw9qZQl1o__hg">asicentral.com</a>) serves a network of 25,000 su=
ppliers, distributors and decorators in the $25.8 billion promotional produ=
cts industry. ASI=E2=80=99s flagship product, the technology platform ESP<s=
up>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and marketing=
 chain. ASI also produces award-winning digital and print content, live eve=
nts and educational programs that enable companies in 53 countries to be mo=
re efficient, productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=
=AE</sup> magazine provides the most authoritative business content in the =
industry, and the ASI Certification Program features 500+ live and online e=
ducation courses for over 40,000 professionals. The company, family-owned a=
nd -operated since 1962,
is proud to have been consistently ranked among =
the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County,=
 PA.</p>

=09=09=09=09=09=09<p><strong><u>About WePromo</u></strong><br=
>
=09=09=09=09=09=09WePromo is a promotional products buying group divisi=
on of Universal Purchasing Association. It features suppliers in the hard a=
nd soft goods advertising specialty industry and business services needed b=
y small-business distributors. Conceived in response to the COVID-19 econom=
ic situation, WePromo seeks to connect distributor members with suppliers w=
ho can assist them in growing their business. All at a dollar amount they c=
an afford =E2=80=93 $0. For more information or to join WePromo, please see=
 <a href=3D"https://go.asicentral.com/e/148181/2020-10-15/56fty2/728584039?=
h=3DIwLQAYFn_OjEsR4vtgJOc1aCAnF0JRyw9qZQl1o__hg">WePromo.net</a>.</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=
=09</table>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institu=
te<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Advertisi=
ng Specialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>
=09=
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