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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 18 Nov 2020 11:39:05 -0600
Message-ID: <80e0e73a-fa85-477b-8841-2081f4a4eff2@atl1s07mta3016.xt.local>
Date: Wed, 18 Nov 2020 11:38:16 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s_Counselor=C2=AE?= Magazine
 Names =?utf-8?Q?2020=E2=80=99s?= Most Powerful People In Promo
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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                             [URIs: asicentral.com]
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HbjWqmeZuBqosxSZU

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ll Rights Reserved.
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556-12146 1120

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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI=E2=80=99s Counselor<sup>=C2=AE</sup> Magazine Names 2020=
=E2=80=99s Most Powerful People In Promo</span></p>

=09=09=09=09=09=09=
<p style=3D"font-size:20px; line-height: normal">SanMar=E2=80=99s Jeremy Lo=
tt takes the top spot on annual Power 50 list</p>
=09=09=09=09=09=09</td>=

=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"respo=
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=09=09=09=09=09=09=09<tbody>
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=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
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=09=09=09=09=09=09=09=09=09<table align=3D"left" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" widt=
h=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding=
: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p>=
<strong>TREVOSE, PA =E2=80=93 November 16, 2020 =E2=80=93 </strong>The <a h=
ref=3D"https://go.asicentral.com/e/148181/2020-11-18/57z3qj/749658433?h=3DZ=
ERbjGDUMYqjGgiRyXEiNyZqZgHbjWqmeZuBqosxSZU">Advertising Specialty Institute=
</a><sup>=C2=AE</sup> (ASI) today announced the annual <a href=3D"https://g=
o.asicentral.com/e/148181/power50/57z3ql/749658433?h=3DZERbjGDUMYqjGgiRyXEi=
NyZqZgHbjWqmeZuBqosxSZU">Counselor Power 50</a> list of the most powerful p=
eople in the promotional products industry, with Top 40 supplier SanMar CEO=
/President Jeremy Lott commanding the top spot, thanks in large part to his=
 leadership during COVID-19.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<=
p><a href=3D"https://go.asicentral.com/e/148181/ve-october-2020-power-50-20=
20-/57z3qn/749658433?h=3DZERbjGDUMYqjGgiRyXEiNyZqZgHbjWqmeZuBqosxSZU">Click=
 here</a> to see the complete ranking of the 2020 Power 50.<br>
=09=09=09=
=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09=
=E2=80=9CThis year, a year unlike any other in our industry=E2=80=99s long =
history, the entrepreneurs and business owners on the Counselor Power 50 li=
st outdid themselves, performing under extreme pressure while surmounting u=
nbelievable challenges to lead their teams forward,=E2=80=9D said Timothy M=
. Andrews, ASI president and chief executive officer. =E2=80=9CAll of us ca=
n learn from their flexibility and determination as we push ahead to recove=
ry in 2021 and beyond.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p>Highlighting the most influential movers and shakers in the promo ind=
ustry, this year=E2=80=99s Power 50 features 10 first-time honorees, as wel=
l as the return of two leaders who previously appeared.</p>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>The list was unveiled in a video during the <=
a href=3D"https://go.asicentral.com/e/148181/events-asi-power-summit/57z3qq=
/749658433?h=3DZERbjGDUMYqjGgiRyXEiNyZqZgHbjWqmeZuBqosxSZU">ASI Power Summi=
t Live</a>, a virtual webinar featuring a keynote by entrepreneur Peter Sha=
nkman, with experts discussing ways top promo end-markets like education, h=
ospitality and trade shows/events are utilizing branded merchandise. A Q&am=
p;A between Andrews and Geiger CEO/President Jo-an Lantz detailed how one o=
f promo=E2=80=99s biggest distributorships adapted amid monumental challeng=
es posed by the pandemic.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>V=
isit <a href=3D"https://go.asicentral.com/e/148181/events-asi-power-summit/=
57z3qq/749658433?h=3DZERbjGDUMYqjGgiRyXEiNyZqZgHbjWqmeZuBqosxSZU">asipowers=
ummit.com</a> to download or watch business-building content from this year=
=E2=80=99s Power Summit, including presentations and recordings of individu=
al sessions.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=
=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]>=
</td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-tabl=
e2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=
=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRe=
lease/images/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D""><img class=3D=
"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease=
/556-12146/images/image.jpg" width=3D"285"></td>
=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09=09=09=09<td style=3D"padding: 0px 15px; font-size: 12px; line-hei=
ght:22px; color: #666666; text-align: right" class=3D"">Jeremy Lott, SanMar=
</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img cla=
ss=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRe=
lease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-heig=
ht:22px; color: #666666;" class=3D"">=E2=80=9CThis year, a year unlike any =
other in our industry=E2=80=99s long history, the entrepreneurs and busines=
s owners on the Counselor Power 50 list outdid themselves, performing under=
 extreme pressure while surmounting unbelievable challenges to lead their t=
eams forward,=E2=80=9D said ASI's Tim Andrews</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"=
http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteBOTTOM.jp=
g" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=
=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: left;" cl=
ass=3D"">
=09=09=09=09=09=09<p>Ascending two places to first on this year=
=E2=80=99s list, Lott was chosen for the number-one spot in part because of=
 his inspiring and efficacious leadership when SanMar=E2=80=99s promo busin=
ess virtually disappeared overnight at the outset of the pandemic. Lott pow=
ered the supplier=E2=80=99s pivot to personal protective equipment (PPE), l=
eading to contracts to produce about 200 million face masks for the federal=
 government. The agile maneuver helped ensure no SanMar employees were laid=
 off.</p>

=09=09=09=09=09=09<p>The son of promo luminary/SanMar founde=
r Marty Lott, Jeremy=E2=80=99s achievements during the dark days of COVID b=
uilt upon his already impressive resume, which includes not only running th=
e North American promotional products industry=E2=80=99s largest company (e=
stimated $2.4 billion in 2019 revenue), but also being a guiding light for =
the industry on corporate social responsibility and sustainability.</p>
=

=09=09=09=09=09=09<p>Introduced in 2006, the Counselor Power 50 list ann=
ually spotlights executives from distributors and suppliers, as well as ind=
ustry outsiders, who wield considerable power and influence in a global mar=
ketplace. Below are the business leaders who command the top 10 slots:</p>=


=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09<li><strong>Jeremy Lott=
</strong>, CEO/President, SanMar (asi/84863)</li>
=09=09=09=09=09=09=09<l=
i><strong>Jo-an Lantz</strong>, CEO/President, Geiger (asi/202900)</li>
=
=09=09=09=09=09=09=09<li><strong>Marc Simon</strong>, CEO, HALO Branded Sol=
utions (asi/356000)</li>
=09=09=09=09=09=09=09<li><strong>Greg Muzzillo a=
nd Vera Muzzillo</strong>, founder and CEO, respectively, Proforma (asi/300=
094)</li>
=09=09=09=09=09=09=09<li><strong>Norm Hullinger</strong>, CEO, =
alphabroder (asi/34063)</li>
=09=09=09=09=09=09=09<li><strong>Jonathan Is=
aacson</strong>, CEO/Chairman, Gemline (asi/56070)</li>
=09=09=09=09=09=
=09=09<li><strong>Matthew Eckhouse and Anne McKeough</strong>, VP/General M=
anager and VP of Global Sales, respectively, Staples Promotional Products (=
asi/120601)</li>
=09=09=09=09=09=09=09<li><strong>Sai Koppaka and Alan Ta=
basky</strong>, CEO/President and VP/General Manager, respectively, BEL USA=
</li>
=09=09=09=09=09=09=09<li><strong>Philip Koosed</strong>, President,=
 BAMKO (asi/131431)</li>
=09=09=09=09=09=09=09<li><strong>David Nicholson=
</strong>, President, Polyconcept North American (asi/78897)</li>
=09=09=
=09=09=09=09</ol>

=09=09=09=09=09=09<p>Selection of the people on the =
Power 50 list is a combination of votes by last year=E2=80=99s honorees, no=
minations from industry pros and consideration of accomplishments from the =
past year.</p>

=09=09=09=09=09=09<p>The full Power 50 article and indi=
vidual profiles will be the cover story of December=E2=80=99s issue of Coun=
selor magazine.</p>

=09=09=09=09=09=09<p><strong>For more information =
on the Counselor Power 50 list, contact Michele Bell, ASI=E2=80=99s vice pr=
esident of editorial, events and education, at </strong><a href=3D"mailto:m=
bell@asicentral.com"><strong>mbell@asicentral.com</strong></a><strong>. To =
advertise in ASI=E2=80=99s magazines, contact Matthew Barnes, ASI=E2=80=
=99s senior vice president of supplier sales and marketing, at </strong><a =
href=3D"mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentral.com</stro=
ng></a><strong>.</strong></p>

=09=09=09=09=09=09<p><strong>About ASI</=
strong><br>
=09=09=09=09=09=09The Advertising Specialty Institute (ASI<su=
p>=C2=AE</sup>; <a href=3D"https://go.asicentral.com/e/148181/2020-11-18/57=
z3qs/749658433?h=3DZERbjGDUMYqjGgiRyXEiNyZqZgHbjWqmeZuBqosxSZU">asicentral.=
com</a>) serves a network of 25,000 suppliers, distributors and decorators =
in the $25.8 billion promotional products industry. ASI=E2=80=99s flagship =
product, the technology platform ESP<sup>=C2=AE</sup>, manages the industry=
=E2=80=99s entire supply and marketing chain. ASI also produces award-winni=
ng digital and print content, live events and educational programs that ena=
ble companies in 53 countries to be more efficient, productive and profitab=
le. ASI=E2=80=99s Counselor<em><sup>=C2=AE</sup></em> magazine provides the=
 most authoritative business content in the industry, and the ASI Certifica=
tion Program features 200+ live and online education courses for industry p=
rofessionals. The company, family-owned and -operated since
1962, is prou=
d to have been consistently ranked among the =E2=80=9CBest Places to Work=
=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=09=09=09=09</t=
d>
=09=09=09=09=09</tr>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institute<sup>=C2=
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=09=09=09=09=09=09Advertising Special=
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