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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Sat, 21 Nov 2020 10:08:29 -0600
Message-ID: <cec7a206-2d0e-4f92-8dbe-194a3d15dce0@atl1s07mta3013.xt.local>
Date: Sat, 21 Nov 2020 10:07:35 -0600
Subject: ASICentral.com Week in Review: COVID Surge Impact | Weisbach-Led
 Group Acquires Overture | 21 Predictions for Promo in 2021 | Hurricanes in
 Central America Could Affect the Industry
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral.com Week In Review
Volume 242 / November 21, 2020

Click h=
ere for a text-only version
https://go.asicentral.com/e/148181/letters-pg=
w-vol242-no-ads-html/57zql6/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRP=
MVXZ4Zgh4Y
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>

Video
The Joe Show: Gifts for Holiday Gifting

Podcast=

Promo Insiders: A 2020 Sales Success Story

Top Stories of the Week =
From ASICentral.com
1.   How Will the COVID Surge Affect Promo?
2.   We=
isbach-Led Group Acquires Overture Promotions
3.   21 Predictions for Pro=
mo in 2021
4.   Hurricanes in Central America Could Affect Promo
5.   P=
PAI President/CEO Paul Bellantone to Step Down
6.   Logomark Partners Wit=
h Igloo
7.   Gill Studios=E2=80=99 Cheryl Becker Retires

Top Web Exc=
lusives
1.   Commentary: Holiday Merch That Warms Even My Cynical Heart=

2.   Getting a Pulse on the Supplier-Distributor Relationship
3.   A T=
-Shirt That Can Power Your Phone? Maybe Soon
4.   Podcast: Reinventing Yo=
ur Sales Strategy
5.    NBA Sends =E2=80=98Gift Locker=E2=80=99 to Top Dr=
aft Prospects
6.   Penn Emblem Gives Masks to Struggling Philly Neighborh=
ood
7.   Under Armour Exits Another College Sponsorship

Sponsored Co=
ntent
1.   Podcast: Women in Promo =E2=80=93 Interview With AIM Smarter C=
EO Nikki Stella
2.   The Official Work-From-Home Survival Guide
3.   Ho=
w to Earn Bigger Profits by Selling More Expensive Items
4.   =E2=80=
=98Tis the Season: Five End-of-Year Promotional Printing Opportunities
5.=
   Covering Up: The New Normal


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is pu=
blished by Advertising Specialty Institute. All rights reserved. To subscri=
be to any ASI newsletter, go to www.asicentral.com/newsletters.=20
You were=
 sent this newsletter as a benefit of your ASI membership. Copyright 2020, =
ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
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=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"3" cells=
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=09=09=09=09=09=09=
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ca, sans-serif; font-size: 13px; border-collapse: collapse; border-spacing:=
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=09=09=09=09=09=
=09<p><a><strong>November 21, 2020</strong></a></p>

=09=09=09=09=09=09=
<p style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=
=3DWeek%20In%20Review" style=3D"font-size: 11px; color: #666666; text-decor=
ation: none;"><span style=3D"color: #666666;"><strong>Contact the Editor</s=
trong></span></a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a=
 href=3D"mailto:mbarnes@asicentral.com?subject=3DWeek%20In%20Review" id=3D"=
no-right-margin" style=3D"font-size: 11px; color: #666666; text-decoration:=
 none;" target=3D"_blank"><span style=3D"color: #666666;"><strong>Advertise=
</strong></span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>=

=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"left" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb" style=3D"border-spacin=
g: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0=
pt; margin: 0; padding: 0; line-height:normal; float:left;" width=3D"198">=

=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; out=
line: none; border: none;">
=09=09=09=09=09=09<td align=3D"left" style=3D=
"line-height: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 1=
3px; border-collapse: collapse; border-spacing: 0; outline: none; padding-b=
ottom: 5px; border: none; padding-right:15px; padding-top:15px !important;"=
 width=3D"198" class=3D""><a href=3D"https://go.asicentral.com/e/148181/v-r=
aI1JkytMnk-feature-youtu-be/57zqlb/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPke=
NVjpLRPMVXZ4Zgh4Y" target=3D"_blank"><img alt=3D"Joe Show" src=3D"http://cd=
n.asicentral.com/idesign/newsletters/pgw/images/videoseries-242_1.jpg"></a>=
</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=

=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"3" cellspaci=
ng=3D"0" class=3D"newsletter-video" style=3D"border-spacing: 0; border-coll=
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dding: 0; float:right; background: transparent;" width=3D"510">
=09=09=09=
=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; =
border: none;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height=
: 20px; font-family: Arial, Helvetica, sans-serif; border-collapse: collaps=
e; border-spacing: 0; outline: none; padding: 0; border: none; margin-left:=
15px;" width=3D"484" class=3D"">
=09=09=09=09=09=09<p><strong>Video</stro=
ng></p>
=09=09=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/=
148181/v-raI1JkytMnk-feature-youtu-be/57zqlb/751351019?h=3D5mFIMKzpUoTK90FN=
RjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">The Joe Show: Gifts for Holi=
day Gifting </a></strong><br>
=09=09=09=09=09=09ASI Product Editor Joe Ha=
ley features hot items that clients will love.</td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>=

=09=09<tr>
=09=09=09<td>&nbsp;
=09=09=09<table align=3D"left" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb-podcast" style=3D=
"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; margin-top: 0px; padding: 0; line-height:normal; float:le=
ft;" width=3D"198">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"bor=
der-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td alig=
n=3D"left" style=3D"line-height: 15px; font-family: Arial, Helvetica, sans-=
serif; font-size: 13px; border-collapse: collapse; border-spacing: 0; outli=
ne: none; padding-bottom: 5px; border: none; padding-right:15px; padding-to=
p:15px !important;" width=3D"198" class=3D""><a href=3D"https://go.asicentr=
al.com/e/148181/rs-a-2020-sales-success-story-/57zqld/751351019?h=3D5mFIMKz=
pUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank"><img alt=3D"Podcast=
" src=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/images/videoseri=
es-217_2.jpg"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=
=09=09</table>

=09=09=09<table align=3D"right" border=3D"0" cellpaddin=
g=3D"3" cellspacing=3D"0" class=3D"newsletter-podcast" style=3D"border-spac=
ing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace:=
 0pt; margin: 0; padding: 0; float:right; background: transparent;" width=
=3D"510">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacin=
g: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"left"=
 style=3D"line-height: 20px; font-family: Arial, Helvetica, sans-serif; bor=
der-collapse: collapse; border-spacing: 0; outline: none; padding: 0; borde=
r: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=09=09=09=09<=
p><strong>Podcast </strong></p>

=09=09=09=09=09=09<p><strong><a href=
=3D"https://go.asicentral.com/e/148181/rs-a-2020-sales-success-story-/57zql=
d/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_bla=
nk">Promo Insiders: A 2020 Sales Success Story</a></strong><br>
=09=09=09=
=09=09=09Julie Woodall=E2=80=99s sales are up, her margins are steady and s=
he has great prospects for 2021. How=E2=80=99d she do it? Find out here.</p=
>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>=

=09=09=09</table>
=09=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=
=09<td><!-- WRAPPER TABLE -->
=09=09=09<table align=3D"left" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSI=
DE TABLE LEFT -->
=09=09=09=09=09=09<table align=3D"left" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09<td class=3D"">&nbsp;
=09=09=09=09=09=09=09=09=09<p><strong>T=
op Stories of the Week From ASICentral.com</strong></p>

=09=09=09=09=
=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/-the-covid-surge-affect-promo-/57zqlg/75=
1351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">=
How Will the COVID Surge Affect Promo?</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09Promo leaders weigh in about the latest coronavirus surge=
=E2=80=99s potential impact on sales, PPE business and more, including insi=
ghts on how companies can best navigate trying times.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/-acquires-overture-promotions-/57zqlj/751351019?h=3D5mFIMKzpUoTK90FNRjL7BO=
DPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">Weisbach-Led Group Acquires Overtu=
re Promotions</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Lou Weisbach=
, a promo icon who founded the Top 40 firm now known as HALO Branded Soluti=
ons, and the Overture team have an aggressive plan for growth that includes=
 acquisitions and expansion of services.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ctions-for-the=
-promo-industry-/57zqll/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ=
4Zgh4Y" target=3D"_blank">21 Predictions for Promo in 2021</a></strong><br>=

=09=09=09=09=09=09=09=09=09=09After a brutal 2020, what does the new yea=
r hold for promo? Industry pros weigh in.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/al-america-=
could-affect-promo-/57zqln/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPM=
VXZ4Zgh4Y" target=3D"_blank">Hurricanes in Central America Could Affect Pro=
mo</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The region, home to a n=
umber of garment factories that serve the promo industry, suffered extensiv=
e damage as a result of Hurricane Eta. It=E2=80=99s now grappling with Iota=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/-paul-bellantone-to-step-down-/57zqlq/751351019?h=3D5=
mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">PPAI Presiden=
t/CEO Paul Bellantone to Step Down</a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09At the end of March 2021, Bellantone will leave the organization a=
fter more than 20 years of service.</li>
=09=09=09=09=09=09=09=09=09=09<l=
i><strong><a href=3D"https://go.asicentral.com/e/148181/-logomark-partners-=
with-igloo-/57zqls/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4=
Y" target=3D"_blank">Logomark Partners With Igloo</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09The Top 40 supplier is now selling Igloo drinkware =
in the promo space.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a hre=
f=3D"https://go.asicentral.com/e/148181/studios-cheryl-becker-retires-/57zq=
lv/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_bl=
ank">Gill Studios=E2=80=99 Cheryl Becker Retires</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09The Southeast regional sales manager worked at the =
Top 40 supplier for 42 years.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=
=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- =
END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody=
>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TAB=
LE -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE LEFT -->=

=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td =
class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Top Web Exclusives</str=
ong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/t-warms-even-m=
y-cynical-heart-/57zqlx/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ=
4Zgh4Y" target=3D"_blank">Commentary: Holiday Merch That Warms Even My Cyni=
cal Heart</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Whether it=
=E2=80=99s a color-changing coffee cup or a cozy mitten with built-in beer =
holder, there=E2=80=99s something for everyone among brands=E2=80=99 holida=
y merchandise collections.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong=
><a href=3D"https://go.asicentral.com/e/148181/lier-distributor-relationshi=
p-/57zqlz/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=
=3D"_blank">Getting a Pulse on the Supplier-Distributor Relationship</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09Alyssa Mertes of Top 40 distribu=
tor Quality Logo Products identifies the ways suppliers come through time a=
nd again =E2=80=93 and what they can do better.</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/n-pow=
er-your-phone-maybe-soon-/57zqm2/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNV=
jpLRPMVXZ4Zgh4Y" target=3D"_blank">A T-Shirt That Can Power Your Phone? May=
be Soon</a></strong><br>
=09=09=09=09=09=09=09=09=09=09One day promo prod=
ucts pros could be selling logoed shirts made of nylon that can generate el=
ectricity and charge devices.</li>
=09=09=09=09=09=09=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/inventing-your-sales-stra=
tegy-/57zqm4/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" tar=
get=3D"_blank">Podcast: Reinventing Your Sales Strategy</a></strong><br>
=
=09=09=09=09=09=09=09=09=09=09Learn how one promo pro successfully pivoted =
to using video to connect with clients during the COVID-19 pandemic.</li>=

=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentr=
al.com/e/148181/locker-to-top-draft-prospects-/57zqm6/751351019?h=3D5mFIMKz=
pUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">NBA Sends =E2=80=
=98Gift Locker=E2=80=99 to Top Draft Prospects</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09The locker was filled with high-end branded merchandis=
e.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.a=
sicentral.com/e/148181/truggling-philly-neighborhood-/57zqm8/751351019?h=3D=
5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">Penn Emblem =
Gives Masks to Struggling Philly Neighborhood</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09The supplier has teamed with producers of the Emmy-nom=
inated documentary <em>Kensington in Crisis</em>.</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/s-ano=
ther-college-sponsorship-/57zqmb/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNV=
jpLRPMVXZ4Zgh4Y" target=3D"_blank">Under Armour Exits Another College Spons=
orship</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The sportswear manu=
facturer reached a buyout agreement with the University of Cincinnati.</li>=

=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>=

=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=
=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table al=
ign=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"resp=
onsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td><!-- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=
=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"respons=
ive" width=3D"730">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=
=09=09=09<p><strong>Sponsored Content</strong></p>

=09=09=09=09=09=09=
=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https:=
//go.asicentral.com/e/148181/-aim-smarter-ceo-nikki-stella-/57zqmd/75135101=
9?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">Podcas=
t: Women in Promo =E2=80=93 Interview With AIM Smarter CEO Nikki Stella</a>=
</strong><br>
=09=09=09=09=09=09=09=09=09=09Nikki knows what it takes to =
succeed as a woman in promo, and she=E2=80=99s here to share her insights a=
nd experience.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/20202020CMS20Native20Ad20Leads/57zqmg/75=
1351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">=
The Official Work-From-Home Survival Guide </a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09There=E2=80=99s high demand for tech items that help staf=
f plug in at home safely and securely. Help clients tap into this with cost=
-effective and efficient promos.</li>
=09=09=09=09=09=09=09=09=09=09<li><=
strong><a href=3D"https://go.asicentral.com/e/148181/S-utm-medium-Native20A=
d20Leads/57zqmj/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" =
target=3D"_blank">How to Earn Bigger Profits by Selling More Expensive Item=
s</a></strong><br>
=09=09=09=09=09=09=09=09=09=09It=E2=80=99s easier than=
 you think, if you educate clients properly. Find out how here.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/S-utm-medium-Native20Ad20Leads/57zqml/751351019?h=3D5mFIMKzpUoTK9=
0FNRjL7BODPkeNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">=E2=80=98Tis the Season: =
Five End-of-Year Promotional Printing Opportunities</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09There=E2=80=99s still time to capture holiday or=
ders and end the year with strong Q4 sales numbers.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/co=
-covering-up-the-new-normal-/57zqmn/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPk=
eNVjpLRPMVXZ4Zgh4Y" target=3D"_blank">Covering Up: The New Normal</a></stro=
ng><br>
=09=09=09=09=09=09=09=09=09=09Get tips and tricks on how to commu=
nicate face-covering policies.</li>
=09=09=09=09=09=09=09=09=09</ol>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!=
-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tb=
ody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=
=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"center" bo=
rder=3D"0" cellpadding=3D"2" cellspacing=3D"0" class=3D"copyright" style=3D=
"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt; margin: 0; padding: 0;" width=3D"100%">
=09=09=09=09<tb=
ody>
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: none;">
=09=09=09=09=09=09<td style=3D"line-height: 15px; font-family: =
Arial, Helvetica, sans-serif; font-size: 11px; border-collapse: collapse; b=
order-spacing: 0; outline: none; border: none;" valign=3D"bottom" class=3D"=
">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr bgcolor=3D"#eeeee=
e" style=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=
=09=09=09<td align=3D"center" bgcolor=3D"#e1e1e1" pardot-data=3D"" style=3D=
"line-height: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 1=
1px; border-collapse: collapse; border-spacing: 0px; outline: none; border:=
 none; background: rgb(225, 225, 225);" valign=3D"bottom" class=3D"">
=09=
=09=09=09=09=09<p>ASICentral.com Week in Review is published by Advertising=
 Specialty Institute. All rights reserved.<br>
=09=09=09=09=09=09To subsc=
ribe to any ASI newsletter, go to <a href=3D"https://go.asicentral.com/e/14=
8181/newsletters/57zqmq/751351019?h=3D5mFIMKzpUoTK90FNRjL7BODPkeNVjpLRPMVXZ=
4Zgh4Y">www.asicentral.com/newsletters</a>.</p>

=09=09=09=09=09=09<p>Y=
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