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Delivery-date: Sat, 28 Nov 2020 10:22:29 -0600
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Date: Sat, 28 Nov 2020 10:05:46 -0600
Subject: ASICentral.com Week in Review: Shipping Challenges to Intensify|
 Trade Show Protocols During COVID | Podcast: Predictions for
 =?utf-8?Q?Promo=E2=80=99s?= 2021 | AIA Launches AIA Reimagine 
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral.com Week In Review
Volume 243 / November 28, 2020

Click h=
ere for a text-only version
https://go.asicentral.com/e/148181/wsletters-=
pgw-vol243-2ads-html/58c42j/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8=
q65YIPc350
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>

Video
The Joe Show: A Mix of Gifts & PPE

Podcast
To=
p Predictions for Promo=E2=80=99s 2021

Top Stories of the Week From AS=
ICentral.com
1.   Promo=E2=80=99s Shipping, Delivery Challenges to Intens=
ify
2.   Trade Show Protocols During COVID-19
3.   AIA Launches AIA Rei=
magine
4.   AmeriFoam Acquires Quality Foam Designs
5.   Canadian Offic=
ials Implement New Restrictions

Top Web Exclusives
1.   New Snapchat=
, Twitter Features Have Promo Potential
2.   Podcast: FASTSIGNS CEO Discu=
sses Leading Through Pandemic
3.   Four Ways to Improve Your Workday
4.=
   Podcast: The New Rules for Dressing for Work
5.   The Social Angle Pod=
cast: Why We=E2=80=99re Thankful for Social Media

Sponsored Content
=
1.   Podcast: Women in Promo =E2=80=93 Interview With AIM Smarter CEO Nikki=
 Stella
2.   The Official Work-From-Home Survival Guide
3.   Podcast: T=
he Transformation of the Tubular Tee
4.   Covering Up: The New Normal
5=
.   Make the Switch to USA-Made: What to Look for in Your Supplier


=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
=

ASICentral.com Week in Review is published by Advertising Specialty Inst=
itute. All rights reserved. To subscribe to any ASI newsletter, go to www.a=
sicentral.com/newsletters.=20
You were sent this newsletter as a benefit of=
 your ASI membership. Copyright 2020, ASI. All Rights Reserved.

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=09=09=09=09=09=
=09<p><a><strong>November 28, 2020</strong></a></p>

=09=09=09=09=09=09=
<p style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=
=3DWeek%20In%20Review" style=3D"font-size: 11px; color: #666666; text-decor=
ation: none;"><span style=3D"color: #666666;"><strong>Contact the Editor</s=
trong></span></a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a=
 href=3D"mailto:mbarnes@asicentral.com?subject=3DWeek%20In%20Review" id=3D"=
no-right-margin" style=3D"font-size: 11px; color: #666666; text-decoration:=
 none;" target=3D"_blank"><span style=3D"color: #666666;"><strong>Advertise=
</strong></span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>=

=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"left" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb" style=3D"border-spacin=
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=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; out=
line: none; border: none;">
=09=09=09=09=09=09<td align=3D"left" style=3D=
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3px; border-collapse: collapse; border-spacing: 0; outline: none; padding-b=
ottom: 5px; border: none; padding-right:15px; padding-top:15px !important;"=
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ch-v-k07KzxNZoVE/58c42n/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65Y=
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=09=09=09=09=
=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>

=09=09=09<table al=
ign=3D"right" border=3D"0" cellpadding=3D"3" cellspacing=3D"0" class=3D"new=
sletter-video" style=3D"border-spacing: 0; border-collapse: collapse; mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0; float:right=
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=09=09=09=09<tbody>
=09=09=
=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; font-famil=
y: Arial, Helvetica, sans-serif; border-collapse: collapse; border-spacing:=
 0; outline: none; padding: 0; border: none; margin-left:15px;" width=3D"48=
4" class=3D"">
=09=09=09=09=09=09<p><strong>Video</strong></p>
=09=09=
=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/148181/watch-v-k=
07KzxNZoVE/58c42n/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350=
" target=3D"_blank">The Joe Show: A Mix of Gifts &amp; PPE</a></strong><br>=

=09=09=09=09=09=09ASI Product Editor Joe Haley features hot items that c=
lients will love.</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=
=09=09</table>
=09=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td>&=
nbsp;
=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
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0px; padding: 0; line-height:normal; float:left;" width=3D"198">
=09=09=
=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: non=
e; border: none;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-hei=
ght: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; bord=
er-collapse: collapse; border-spacing: 0; outline: none; padding-bottom: 5p=
x; border: none; padding-right:15px; padding-top:15px !important;" width=3D=
"198" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-predictions=
-for-promo-s-2021-/58c42q/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q6=
5YIPc350" target=3D"_blank"><img alt=3D"Podcast" src=3D"http://cdn.asicentr=
al.com/idesign/newsletters/pgw/images/videoseries-217_2.jpg"></a></td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>

=09=09=
=09<table align=3D"right" border=3D"0" cellpadding=3D"3" cellspacing=3D"0" =
class=3D"newsletter-podcast" style=3D"border-spacing: 0; border-collapse: c=
ollapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: =
0; float:right; background: transparent;" width=3D"510">
=09=09=09=09<tbo=
dy>
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border:=
 none;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px;=
 font-family: Arial, Helvetica, sans-serif; border-collapse: collapse; bord=
er-spacing: 0; outline: none; padding: 0; border: none; margin-left:15px;" =
width=3D"484" class=3D"">
=09=09=09=09=09=09<p><strong>Podcast </strong><=
/p>

=09=09=09=09=09=09<p><strong><a href=3D"https://go.asicentral.com/=
e/148181/-predictions-for-promo-s-2021-/58c42q/754427637?h=3DE1IcWz3LLfeFa-=
xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_blank">Top Predictions for Promo=
=E2=80=99s 2021</a></strong><br>
=09=09=09=09=09=09How will the remainder=
 of 2020 and 2021 play out for the industry? Find out in this podcast.</p>=

=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=
=09=09=09</table>
=09=09=09<!-- WRAPPER TABLE -->

=09=09=09<table al=
ign=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"resp=
onsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td><!-- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=
=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"respons=
ive" width=3D"730">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=
=09=09=09<p><strong>Top Stories of the Week From ASICentral.com</strong></p=
>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li>=
<strong><a href=3D"https://go.asicentral.com/e/148181/ivery-challenges-to-i=
ntensify-/58c42s/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350"=
 target=3D"_blank">Promo=E2=80=99s Shipping, Delivery Challenges to Intensi=
fy</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Nonetheless, industry l=
eaders say that proactive planning, clear communication and creative soluti=
ons can still drive a strong holiday sales season.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ho=
w-protocols-during-covid-19-/58c42v/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN=
_eOHzox8q65YIPc350" target=3D"_blank">Trade Show Protocols During COVID-19<=
/a></strong><br>
=09=09=09=09=09=09=09=09=09=09Here are the steps in-pers=
on trade shows are taking to keep attendees safe.</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/20-ai=
a-launches-aia-reimagine-/58c42x/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eO=
Hzox8q65YIPc350" target=3D"_blank">AIA Launches AIA Reimagine</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09The Top 40 distributor has created thre=
e new roles as part of the strategic plan.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/acquires-qu=
ality-foam-designs-/58c42z/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q=
65YIPc350" target=3D"_blank">AmeriFoam Acquires Quality Foam Designs</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09An AmeriFoam executive said the =
acquisition of a competitor =E2=80=9Crepresents an incredible leap forward.=
=E2=80=9D</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/ls-implement-new-restrictions-/58c432/7544276=
37?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_blank">Canad=
ian Officials Implement New Restrictions</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The promo industry across Canada is stuck in limbo as the fu=
ture of business and the economy still remains unclear after eight months o=
f restrictions and mandated closures.</li>
=09=09=09=09=09=09=09=09=09</o=
l>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
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=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=
=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- W=
RAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=
=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE =
RIGHT -->
=09=09=09=09=09=09<table align=3D"right" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"ad-placement-desktop responsive" style=
=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; ms=
o-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; =
outline: none; border: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"ce=
nter" class=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helv=
etica, sans-serif; color: #666666; line-height: 15px; border-collapse: coll=
apse; border-spacing: 0; outline: none; padding-left: 20px; border: none;">=
ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" sty=
le=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #6=
66666; border-collapse: collapse; border-spacing: 0; outline: none; font-we=
ight: normal; padding-left: 20px; border: none;"><a href=3D"https://go.asic=
entral.com/e/148181/asihelp/58c434/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_=
eOHzox8q65YIPc350" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser=
: ASI Help" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/id=
esign/newsletters/pgw/banners/vol243_tile_33020_ASI_HELP.jpg" style=3D"outl=
ine: none; text-decoration: none; -ms-interpolation-mode: bicubic;" width=
=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END IN=
SIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<tabl=
e align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive" width=3D"400">
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=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=
=09=09=09=09=09<p><strong>Top Web Exclusives</strong></p>

=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/features-have-promo-potential-/58c436/75=
4427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_blank">=
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=09=
=09=09=09=09=09=09=09=09=09Snapchat=E2=80=99s new Spotlight feature and Twi=
tter=E2=80=99s Fleets present opportunities and challenges for the promo pr=
oducts industry.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/sses-leading-through-pandemic-/58c43=
8/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_bla=
nk">Podcast: FASTSIGNS CEO Discusses Leading Through Pandemic</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09Catherine Monson talks about everything=
 from surviving an abusive childhood to starring in an episode of =E2=80=
=9CUndercover Boss.=E2=80=9D</li>
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ng><a href=3D"https://go.asicentral.com/e/148181/-ways-to-improve-your-work=
day-/58c43b/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" targ=
et=3D"_blank">Four Ways to Improve Your Workday</a></strong><br>
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=09=09=09=09=09=09=09=09Try these gadgets and apps to enhance productivity =
and brighten your mood.</li>
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58c43d/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D=
"_blank">Podcast: The New Rules for Dressing for Work</a></strong><br>
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=09=09=09=09=09=09=09=09=09=09The pandemic has changed the way we dress. Wh=
at clothing is considered appropriate for work in this new age? A personal =
and corporate stylist expert weighs in.</li>
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=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ere-thankful-f=
or-social-media-/58c43g/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65Y=
IPc350" target=3D"_blank">The Social Angle Podcast: Why We=E2=80=99re Thank=
ful for Social Media</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Vinni=
e Driscoll and Melissa Newman of ASI discuss four reasons why they=E2=80=
=99re thankful for social media.</li>
=09=09=09=09=09=09=09=09=09</ol>
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=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!=
-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
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ody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER =
TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" class=3D"responsive" width=3D"730">
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y>
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r-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-r=
space: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<=
tbody>
=09=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: n=
one; border: none;">
=09=09=09=09=09=09=09=09=09<td align=3D"center" clas=
s=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, san=
s-serif; color: #666666; line-height: 15px; border-collapse: collapse; bord=
er-spacing: 0; outline: none; padding-left: 20px; border: none;">ADVERTISEM=
ENT<br>
=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font=
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der-collapse: collapse; border-spacing: 0; outline: none; font-weight: norm=
al; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com=
/e/148181/inity-asi-utm-content-web-text/58c43j/754427637?h=3DE1IcWz3LLfeFa=
-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_blank"><img align=3D"right" alt=
=3D"Advertiser: Ascentium" border=3D"0" height=3D"250" src=3D"http://cdn.as=
icentral.com/idesign/newsletters/pgw/banners/vol243_tile_33020_ASI_AFFILIAT=
E.jpg" style=3D"outline: none; text-decoration: none; -ms-interpolation-mod=
e: bicubic;" width=3D"300"></a></span></td>
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=09=09=09=09=09=09=09</tbody>
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=09=
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cing=3D"0" class=3D"responsive" width=3D"400">
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y>
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strong><a href=3D"https://go.asicentral.com/e/148181/-aim-smarter-ceo-nikki=
-stella-/58c43l/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" =
target=3D"_blank">Podcast: Women in Promo =E2=80=93 Interview With AIM Smar=
ter CEO Nikki Stella</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Nikki=
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 to share her insights and experience.</li>
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strong><br>
=09=09=09=09=09=09=09=09=09=09There=E2=80=99s high demand for=
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ts tap into this with cost-effective and efficient promos.</li>
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181/0Podcast-utm-medium-Native20Ad/58c43q/754427637?h=3DE1IcWz3LLfeFa-xaVzG=
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the Tubular Tee</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Check out =
this can=E2=80=99t-miss interview with Caius Olowu, director of design and =
pre-production at Next Level Apparel.</li>
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350" target=3D"_blank">Covering Up: The New Normal</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Get tips and tricks on how to communicate face-c=
overing policies.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/S-utm-medium-Native20Ad20Leads/58c43=
v/754427637?h=3DE1IcWz3LLfeFa-xaVzGQY2tHN_eOHzox8q65YIPc350" target=3D"_bla=
nk">Make the Switch to USA-Made: What to Look for in Your Supplier</a></str=
ong><br>
=09=09=09=09=09=09=09=09=09=09Ensure you=E2=80=99re picking a U.=
S.-based partner equipped to fulfill orders as effectively and efficiently =
as possible by confirming they have these key features.</li>
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=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
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=09=09=09</tr>
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=09=09=09=09=09=09</table>=

=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
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/tr>
=09=09=09=09</tbody>
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=09=09=09<!-- END WRAPPER=
 TABLE --></td>
=09=09</tr>
=09=09<tr>
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e align=3D"center" border=3D"0" cellpadding=3D"2" cellspacing=3D"0" class=
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able-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"1=
00%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacing: 0=
; outline: none; border: none;">
=09=09=09=09=09=09<td style=3D"line-heig=
ht: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 11px; borde=
r-collapse: collapse; border-spacing: 0; outline: none; border: none;" vali=
gn=3D"bottom" class=3D"">&nbsp;</td>
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dot-data=3D"" style=3D"line-height: 15px; font-family: Arial, Helvetica, sa=
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outline: none; border: none; background: rgb(225, 225, 225);" valign=3D"bot=
tom" class=3D"">
=09=09=09=09=09=09<p>ASICentral.com Week in Review is pu=
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