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=09=09=09=09=09</tr>
=09=
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=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
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=09=09=09=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Announces 2021 Trade Show And Magazine Production Changes</span=
></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr=
>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cel=
lspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=
=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<=
td><!-- 2 Column
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=09=09=09=09=09=09=09=09=
=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" c=
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=09=09=09=09=09=09=09=09=09=09<=
tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=
=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 December 18,=
 2020 =E2=80=93 </strong>The<strong> </strong><a href=3D"https://go.asicent=
ral.com/e/148181/2020-12-20/597pk3/766727082?h=3Dce1XjracQEwdrDvw6Y83T4fd5e=
SEze8jjTOCnASxA60">Advertising Specialty Institute</a><sup>=C2=AE</sup> (AS=
I) and <a href=3D"https://go.asicentral.com/e/148181/2020-12-20/597pk5/7667=
27082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">ASI Show</a><sup>=
=C2=AE</sup> jointly announced today that out of continued concern for the =
health and safety of ASI members and employees, the large, in-person ASI tr=
ade shows scheduled for March in Orlando and May in Fort Worth will not be =
held as planned.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=
=9CAfter serious consideration of CDC guidelines and recommendations from g=
overnment and health professionals, it=E2=80=99s clear we cannot safely hol=
d our traditional, large ASI shows before summer,=E2=80=9D said Timothy M. =
Andrews, ASI president and chief executive officer. =E2=80=9CWe will focus =
on our well-received virtual events, including our <a href=3D"https://go.as=
icentral.com/e/148181/virtual-digital-expo/597pk7/766727082?h=3Dce1XjracQEw=
drDvw6Y83T4fd5eSEze8jjTOCnASxA60">Digital Expo in February</a>, helping bri=
ng together distributors and exhibitors to learn, network and facilitate sa=
les. We=E2=80=99re also looking forward to hosting ASI Show Chicago as sche=
duled in July, with a dynamic trade show floor to kick off the second half =
of the selling year.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09=
<p>In addition, ASI is completing its transition of Counselor<sup>=C2=AE</s=
up> and Advantages<sup>=C2=AE</sup> magazines to a full digital content ope=
ration. ASI will continue to publish special quarterly print editions of Co=
unselor, like its annual State of the Industry research report, but Advanta=
ges will cease print editions altogether after January.</p>
=09=09=09=09=
=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table=
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=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=09=
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=09=09=09=
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=3D"ht=
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"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<t=
d class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.c=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"=
responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/=
images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-height:22p=
x; color: #666666;" class=3D"">=E2=80=9CI=E2=80=99m proud of our decades-lo=
ng commitment to award-winning reporting on important industry issues, alon=
g with our tradition of bringing together suppliers and distributors at lar=
ge, in-person trade shows as soon as it=E2=80=99s safe," said ASI CEO Tim A=
ndrews.</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><i=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09</tbody>
=09=
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=09=09=09=09=09=09=09=09=09<!-- #2 colum=
n end --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbo=
dy>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=
=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0p=
x 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>ASI=
=E2=80=99s editorial content, including prestigious industry recognitions l=
ike the Power 50, will continue to be produced by ASI=E2=80=99s editorial t=
eam and overseen by Andy Cohen, senior vice president of editorial and mark=
eting services, and Michele Bell, ASI vice president of education, editoria=
l and special events. All of ASI=E2=80=99s award-winning editorial content =
will be available online, at <a href=3D"https://go.asicentral.com/e/148181/=
news/597pk9/766727082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">ASIc=
entral.com/news</a>, and distributed across social media channels like <a h=
ref=3D"https://go.asicentral.com/e/148181/adspecialtyinstitute/597pkc/76672=
7082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">Facebook</a>, <a href=
=3D"https://go.asicentral.com/e/148181/company-asi/597pkf/766727082?h=3Dce1=
XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">LinkedIn</a>, <a
href=3D"https:=
//go.asicentral.com/e/148181/asicentral/597pkh/766727082?h=3Dce1XjracQEwdrD=
vw6Y83T4fd5eSEze8jjTOCnASxA60">Twitter</a> and <a href=3D"https://go.asicen=
tral.com/e/148181/asicentral--hl-en/597pkk/766727082?h=3Dce1XjracQEwdrDvw6Y=
83T4fd5eSEze8jjTOCnASxA60">Instagram</a>.</p>

=09=09=09=09=09=09<p>=
=E2=80=9CWhat this move really represents is a new digital era for ASI medi=
a =E2=80=93 digital is the present and the future,=E2=80=9D said Andrews. =
=E2=80=9C<a href=3D"https://go.asicentral.com/e/148181/al-medias-impact-on-=
journalism/597pkm/766727082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60=
">ASI will continue to generate unique, exclusive, valuable and valued info=
rmation and analysis</a>, distributing it digitally through e-newsletters, =
topical packages, podcasts, videos and social media. We=E2=80=99ll also con=
tinue publishing product catalogs and providing industry research conducted=
 and overseen by ASI Executive Director of Research and Corporate Marketing=
 Nate Kucsma. I=E2=80=99m proud of our decades-long commitment to award-win=
ning reporting on important industry issues, along with our tradition of br=
inging together suppliers and distributors at large, in-person trade shows =
as soon as it=E2=80=99s safe. Those
commitments endure.=E2=80=9D</p>
=

=09=09=09=09=09=09<p><a href=3D"https://go.asicentral.com/e/148181/2020-=
12-20/597pkp/766727082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">ASI=
 Show Chicago</a> remains as planned with hundreds of exhibitors expected, =
Tues., July 13 (education) through Thurs., July 15 (two exhibit days), at t=
he McCormick Place Convention Center. Plus, the fASI500 remains scheduled f=
or June 7-10 in Austin, TX, and Denver, CO, June 21-24, along with three fA=
SIlitate events in the second half of the year. In-person fASIlitate events=
 in Salt Lake City and Philadelphia originally scheduled for April will not=
 be held.</p>

=09=09=09=09=09=09<p>Ongoing ASI Show digital events lik=
e <a href=3D"https://go.asicentral.com/e/148181/virtual-1-to-1/597pkr/76672=
7082?h=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60">fASI Virtual 1:1</a> =
for distributors and suppliers will continue. <a href=3D"https://go.asicent=
ral.com/e/148181/virtual-digital-expo/597pk7/766727082?h=3Dce1XjracQEwdrDvw=
6Y83T4fd5eSEze8jjTOCnASxA60">And registration is open for the ASI Show Digi=
tal Expo</a>, Wed., Feb. 3 and Thurs., Feb. 4, 10:30 a.m.-5 p.m. ET, free t=
o ASI members and non-members. The virtual trade show will offer product so=
urcing, new product displays from suppliers, education, idea sharing, netwo=
rking and engaging with industry colleagues.</p>

=09=09=09=09=09=09<p>=
<a href=3D"https://go.asicentral.com/e/148181/2020-12-20/597pkt/766727082?h=
=3Dce1XjracQEwdrDvw6Y83T4fd5eSEze8jjTOCnASxA60"><strong>Check the ASI Show =
website</strong></a><strong> for the latest updates, schedules and registra=
tion.</strong> <strong>For editorial questions and info, contact Michele Be=
ll at </strong><a href=3D"mailto:mbell@asicentral.com"><strong>mbell@asicen=
tral.com</strong></a><strong>. </strong><strong>Suppliers can contact </str=
ong><strong>Matthew Barnes, ASI=E2=80=99s senior vice president of supplier=
 sales and marketing, at </strong><a href=3D"mailto:mbarnes@asicentral.com"=
><strong>mbarnes@asicentral.com</strong></a><strong>. </strong></p>

=
=09=09=09=09=09=09<p><strong>About ASI</strong><br>
=09=09=09=09=09=09The=
 Advertising Specialty Institute (ASI<sup>=C2=AE</sup>; <a href=3D"https://=
go.asicentral.com/e/148181/2020-12-20/597pkw/766727082?h=3Dce1XjracQEwdrDvw=
6Y83T4fd5eSEze8jjTOCnASxA60">asicentral.com</a>) serves a network of 25,000=
 suppliers, distributors and decorators in the $25.8 billion promotional pr=
oducts industry. ASI=E2=80=99s flagship product, the technology platform ES=
P<sup>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and market=
ing chain. ASI also produces award-winning digital content, live events and=
 educational programs that enable companies in 53 countries to be more effi=
cient, productive and profitable. ASI=E2=80=99s media and research operatio=
n provides the most authoritative business content in the industry, and the=
 ASI Certification Program features 200+ live and online education courses =
for industry professionals. The company, family-owned and -operated since 1=
962, is proud to have
been consistently ranked among the =E2=80=9CBest Pl=
aces to Work=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</t=
able>
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020<br>
=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institute<sup=
>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Advertising Spe=
cialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>
=09=09=09=
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