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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 23 Dec 2020 11:07:32 -0600
Message-ID: <4caf25fc-b3c5-4271-834d-8df7f7825450@atl1s07mta3013.xt.local>
Date: Wed, 23 Dec 2020 11:06:37 -0600
Subject: My year-end message to the industry: Be proud
From: Tim Andrews <tim.andrews@asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
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                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
  0.0 HTML_MESSAGE           BODY: HTML included in message
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
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 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
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  2.0 RDNS_NONE              Delivered to internal network by a host with no rDNS
  0.0 LOTS_OF_MONEY          Huge... sums of money
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6yCYM1cA

=C2=A92020, Advertising Specialty Institute=C2=AE. All Rights=
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Advertising Specialty Institute, Inc., 4800 Street Road, Trevo=
se, PA 19053
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yCYM1cA" style=3D"color: #7b7b7b;">Click here to view this email in your br=
owser.</a></td>
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12328/assets/img/logo/asi.png" width=3D"115"></td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #section end --><!-- Section -->
=09=09=09=09=09<t=
r>
=09=09=09=09=09=09<td style=3D"text-align: center;" class=3D""><a href=
=3D"https://go.asicentral.com/e/148181/WEfISlns2dc/59fsdr/768482902?h=3DTkj=
cYvReNqHYfl1dMNq9MjG207RavvsgMyK6yCYM1cA"><img src=3D"https://cdn.asicentra=
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=09=09=09=09=09<!-- #section end --><!-- Section -->=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 10px 30px =
15px 30px;" class=3D"">
=09=09=09=09=09=09<p><a name=3D"_Hlk58482342">Whe=
n I looked back over 2020 while thinking about this year=E2=80=99s annual m=
essage to the industry, I thought, WOW. We=E2=80=99ve been through a lot. P=
andemic, quarantine, business shutdowns, historic unemployment, protests, w=
ildfires, floods, a presidential election. And heartbreaking loss. </a></p>=


=09=09=09=09=09=09<p>But what I=E2=80=99ll remember most about 2020? =
Kindness and compassion.</p>

=09=09=09=09=09=09<p>The incredible front=
-line workers. Food bank volunteers. Hardworking teachers. Families, friend=
s, neighbors and strangers alike, all looking out for each other, whether i=
t was with a few dollars, a lasagna or just taking a moment to listen.</p>=


=09=09=09=09=09=09<p><a name=3D"_Hlk58482583">To everyone in our indu=
stry, two words: Be proud.</a></p>

=09=09=09=09=09=09<p>Our industry=
=E2=80=99s grit and ingenuity helped save lives, turning on a dime to produ=
ce and distribute critically needed PPE. Trinkets? Never. This year, more t=
han ever before, we proved that we=E2=80=99re really in the ideas and innov=
ations business, while earning something essential for success: trust.</p>=


=09=09=09=09=09=09<p><a name=3D"_Hlk58438780"></a><a name=3D"_Hlk5848=
2793">Here=E2=80=99s what helped sustain me: Your emails, calls and convers=
ations. Speaking to industry groups and supplier and distributor companies,=
 learning about the many ways everyone jumped into action, adapting to new =
technologies and new ways of doing business.</a></p>

=09=09=09=09=09=
=09<p>Many of you also shared the unbelievable responsibility, the stress a=
nd sleepless nights =E2=80=93 the pressure to keep your business going =
=E2=80=93 for your employees, your customers and your own families. Yet you=
 persevered, making sales calls over Zoom, mastering webinars, dealing with=
 inventory shortages and shipping woes while working from home, juggling ki=
ds, pets, roommates, parents.</p>

=09=09=09=09=09=09<p>Above all, I ap=
preciated when industry friends would take a moment out of a crazy day to a=
sk, =E2=80=9CHow are <em>you</em> doing?=E2=80=9D Those simple, human gestu=
res.</p>

=09=09=09=09=09=09<p>The most important thing I learned in 20=
20? That there=E2=80=99s as much love, hope and caring in this world as the=
re is fear and uncertainty. And that together, we can do anything.</p>
=

=09=09=09=09=09=09<p>When I put out the call to our industry to contribu=
te to the #ASICares food bank fund drive, the reaction was overwhelming. Be=
tween your donations and ASI=E2=80=99s match, we raised over $100,000 for f=
ood banks and pantries served by Feeding America, adding up to about a mill=
ion meals for people in desperate need.</p>

=09=09=09=09=09=09<p>ASI=
=E2=80=99s chief goal throughout this historic crisis has been to <a href=
=3D"https://go.asicentral.com/e/148181/asihelp/59fsdt/768482902?h=3DTkjcYvR=
eNqHYfl1dMNq9MjG207RavvsgMyK6yCYM1cA">provide the promotional products indu=
stry with the support</a>, <a href=3D"https://go.asicentral.com/e/148181/ne=
ws/59fsdw/768482902?h=3DTkjcYvReNqHYfl1dMNq9MjG207RavvsgMyK6yCYM1cA">breaki=
ng news</a>, information and tools they need for success.</p>

=09=09=
=09=09=09=09<p>On behalf of all of us at ASI and the Norman Cohn family, he=
re=E2=80=99s to a stronger, healthier, happier 2021 for all.</p>
=09=09=
=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #section end=
 --><!-- Section -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D=
"padding: 0 30px 20px;" class=3D"">
=09=09=09=09=09=09<p><img src=3D"http=
s://cdn.asicentral.com/MKTGemails/556-12328/assets/img/TimAndrews.png" widt=
h=3D"125"></p>

=09=09=09=09=09=09<p>P.S. Since so many of us turned to=
 nature this year, I recorded my video outside. For proper safety, we pract=
iced extra physical distancing and kept our masks on, except when I was spe=
aking ...or eating the traditional ASI mini hot dogs, first served to hungr=
y trade show attendees by Norman Cohn=E2=80=99s mother Bess. Figured if we =
had a fire pit, why waste the flames!</p>

=09=09=09=09=09=09<p style=
=3D"font-size: 14px; line-height: 17px;">Tim Andrews<br>
=09=09=09=09=09=
=09President &amp; Chief Executive Officer<br>
=09=09=09=09=09=09<span st=
yle=3D"color: #d62027;">Advertising Specialty Institute</span> | Every Step=
 of the Way=E2=84=A2</p>

=09=09=09=09=09=09<p style=3D"font-size: 14px=
; line-height: 17px;"><a href=3D"https://go.asicentral.com/e/148181/2020-12=
-23/59fsdy/768482902?h=3DTkjcYvReNqHYfl1dMNq9MjG207RavvsgMyK6yCYM1cA" style=
=3D"color: #3e4150;">www.asicentral.com</a></p>
=09=09=09=09=09=09</td>=

=09=09=09=09=09</tr>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty I=
nstitute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Adv=
ertising Specialty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>=

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