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Advantages Product Focus
Volume 129 / January 4, 2021

Click here to =
view a text-only version of Advantages Product Focus.
https://go.asicentr=
al.com/e/148181/newsletters-advpf-vol-129-html/59t55m/771145084?h=3DC7Tuerv=
1ZL5XFXGzoDg8oX0ReV8COZT9_YNw8Z9i63c
************************************=
***********************************

-  ASICENTRAL=E2=80=99S MOST-VIEWE=
D CONTENT OF 2020
-  REFLECTIONS ON PROMO IN 2020
-  THE UNDENIABLE CAC=
HE OF RETAIL BRANDS
-  Trends: =E2=80=9970s Styles Make a Comeback
-  P=
hilanthropy: Storm Creek Donates $50K in Q4
-  Philanthropy: Proforma Giv=
es Essential Supplies to At-Risk Children
-  Q&A: Preparing for an Uncert=
ain Tomorrow
-  Best of ASICentral.com


**************************=
*********************************************

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y 4, 2021</h4>
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=09</tr>
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TORY 1 full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padd=
ing:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-most-vi=
ewed-articles-of-2020-/59t55w/771145084?h=3DC7Tuerv1ZL5XFXGzoDg8oX0ReV8COZT=
9_YNw8Z9i63c" style=3D"text-decoration:none; color:#006890;" target=3D"_bla=
nk"><img alt=3D"Most-Viewed Content" border=3D"0" class=3D"responsive" src=
=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_129_sto=
ry-1.jpg" title=3D"Most-Viewed Content" width=3D"650"></a></td>
=09=09=09=
=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#fffff=
f" style=3D"text-align: center; padding: 5px 20px 20px;" class=3D"">
=09=
=09=09=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condense=
d', Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px=
;font-weight:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.a=
sicentral.com/e/148181/-most-viewed-articles-of-2020-/59t55w/771145084?h=3D=
C7Tuerv1ZL5XFXGzoDg8oX0ReV8COZT9_YNw8Z9i63c" style=3D"text-decoration:none;=
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 of 2020</a></h1>

=09=09=09=09=09=09<p style=3D"text-align: center; fo=
nt-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px=
; line-height:26px;">These stories, podcasts and videos resonated during th=
e pandemic.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<!-- #Section End: STORY 1 full--><!-- Start Section: STORY 2 full=
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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" c=
lass=3D""><a href=3D"https://go.asicentral.com/e/148181/n-reflections-on-pr=
omo-s-2020-/59t55y/771145084?h=3DC7Tuerv1ZL5XFXGzoDg8oX0ReV8COZT9_YNw8Z9i63=
c" style=3D"text-decoration:none; color:#006890;" target=3D"_blank"><img al=
t=3D"Reflections" border=3D"0" class=3D"responsive" src=3D"https://cdn.asic=
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eflections" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: ce=
nter; padding: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D=
"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-heigh=
t:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/n-re=
flections-on-promo-s-2020-/59t55y/771145084?h=3DC7Tuerv1ZL5XFXGzoDg8oX0ReV8=
COZT9_YNw8Z9i63c" style=3D"text-decoration:none; color:#006890;" target=3D"=
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=09=09=09=09=09=09<p sty=
le=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial=
, sans-serif; font-size:24px; line-height:26px;">Executive Editor Chris Ruv=
o looks back on how the industry fared during a tumultuous year.</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section =
End: STORY 2 full --><!-- Start Section: THE JOE SHOW full -->
=09=09=09=
=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D""><a hre=
f=3D"https://go.asicentral.com/e/148181/-2020-reputable-retail-brands-/59t5=
61/771145084?h=3DC7Tuerv1ZL5XFXGzoDg8oX0ReV8COZT9_YNw8Z9i63c" style=3D"text=
-decoration:none; color:#006890;" target=3D"_blank"><img alt=3D"Retail Bran=
ds" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/ide=
sign/newsletters/advpf/images/vol_129_story-3.jpg" title=3D"Retail Brands" =
width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padding=
:5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" styl=
e=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-tr=
ansform:uppercase; font-size: 36px;font-weight:700;line-height:37px;padding=
-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/-2020-reputable-re=
tail-brands-/59t561/771145084?h=3DC7Tuerv1ZL5XFXGzoDg8oX0ReV8COZT9_YNw8Z9i6=
3c" style=3D"text-decoration:none; color:#006890;" target=3D"_blank">The Un=
deniable Cache of Retail Brands</a></h1>

=09=09=09=09=09=09<p style=3D=
"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, san=
s-serif; font-size:24px;line-height:26px;">Your client=E2=80=99s message wi=
ll benefit from heightened prestige.</p>
=09=09=09=09=09=09</td>
=09=09=
=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: THE JOE SHOW--><!-- Star=
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style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; tex=
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if; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a h=
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xt-decoration:none; color:#006890;" target=3D"_blank">Trends</a></h3>

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boto Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:2=
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=09=09=09=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--=
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=09=09=09=09=09=09=09<tbody>
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=09=09=09<tr>
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ng>Advertisement</strong></h3>
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=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09=09   </td>
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rget=3D"_blank"><img alt=3D"Advertisement: ASI: Digital Expo" border=3D"0" =
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=09=09=09=
=09=09=09<div class=3D"container left-pad" style=3D"width: 315px; display: =
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er;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/ore-than-50k-=
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al, sans-serif; text-align:center;" class=3D"">
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if; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a h=
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