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Delivery-date: Thu, 07 Jan 2021 14:08:13 -0600
Message-ID: <14343ebd-ab8e-411c-b201-125c4e0cbf0a@atl1s07mta3013.xt.local>
Date: Thu, 07 Jan 2021 14:07:18 -0600
Subject: Daily Editorial Update: Most Recent News Coverage From ASI
From: Theresa Hegel <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral Daily Update
January 7, 2021

Click here for a text-only v=
ersion
https://go.asicentral.com/e/148181/n-newsletters-pgd-vol-199-html/=
59wkq7/773394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4

>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Che=
ck out the news, trends and tips from the editorial team=E2=80=99s last 24 =
hours of coverage.

Top Story
How to Target Evolving Niche Markets
=

Today=E2=80=99s Top Stories From ASICentral.com
1.   HPG Hires COO, Pr=
omotes Lucash, Bicknell
2.   Opening a Business During a Pandemic
3.   =
A Guide to Achieving Success in 2021
4.   Quench Your Thirst With Stylish=
 Water Bottles
5.   Have You Registered for the CDCAs?

Today=
=E2=80=99s Top Classes on ASI University
1.   NEW! LinkedIn Basics: Set Y=
ourself Up to Succeed
2.   Seven Major Marketing Fails: Identify & Preven=
t These Common Mistakes
3.   How to Use Social Media to Promote your T-Sh=
irt Business, Presented by Stahls=E2=80=99 Transfer Express
*Find all of =
our classes at ASI University.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral Daily Update is published b=
y Advertising Specialty Institute. All rights reserved. To subscribe to any=
 ASI newsletter, go to www.asicentral.com/newsletters.=20
You were sent thi=
s newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All =
Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>
This email was sent to: bmiller@thelogomasters.com asi/=
8366064
For questions/inquiries, please contact Customer Service at custo=
merservice@asicentral.com
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X-Q/799/8bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/77=
3394564 or Manage your email preferences https://go.asicentral.com/e/148181=
/gory-editorial-email-0emailurl/59wkq9/773394564/bmiller%40thelogomasters.c=
om?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4
Advertising Specialty =
Institute=C2=AE - 4800 Street Road - Trevose, PA 19053

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=09=09=09=09=09=09<p><a><strong>January 7, 2021</strong></a></p=
>

=09=09=09=09=09=09<p style=3D"margin: 4px 0; margin-bottom: 25px"><a=
 href=3D"mailto:MBell@asicentral.com?subject=3DDaily%20Update" style=3D"fon=
t-size: 11px; color: #666666; text-decoration: none;"><span style=3D"color:=
 #666666;"><strong>Contact the Editor</strong></span></a></p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</t=
able>
=09=09=09</td>
=09=09</tr>
=09=09<tr style=3D"border-spacing: 0=
; outline: none; border: none; padding-bottom: 30px">
=09=09=09<td align=
=3D"left" style=3D"line-height: 15px; font-size:13px; font-family: Arial, H=
elvetica, sans-serif; border-collapse: collapse; border-spacing: 0; outline=
: none; padding: 0; border: none; margin-left:15px;" class=3D"">
=09=09=
=09<p><strong>Check out the news, trends and tips from the editorial team=
=E2=80=99s last 24 hours of coverage.</strong></p>
=09=09=09</td>
=09=
=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"left" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb" style=3D"borde=
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=3D"198">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacin=
g: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"left"=
 style=3D"line-height: 15px; font-family: Arial, Helvetica, sans-serif; fon=
t-size: 13px; border-collapse: collapse; border-spacing: 0; outline: none; =
padding-bottom: 5px; border: none; padding-right:15px; padding-top:15px !im=
portant;" width=3D"198" class=3D""><a href=3D"https://go.asicentral.com/e/1=
48181/target-evolving-niche-markets-/59wkqc/773394564?h=3DGq0i7uxp8wFDE0IOd=
4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank"><img alt=3D"female on spin bi=
ke" src=3D"http://cdn.asicentral.com/idesign/newsletters/pgd/images/PGD_top=
199.jpg"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=
=09</table>

=09=09=09<table align=3D"right" border=3D"0" cellpadding=
=3D"3" cellspacing=3D"0" class=3D"newsletter-video" style=3D"border-spacing=
: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t; margin: 0; padding: 0; margin-top: 5px; float:right; background: transpa=
rent;" width=3D"510">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"b=
order-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td al=
ign=3D"left" style=3D"line-height: 20px; font-family: Arial, Helvetica, san=
s-serif; border-collapse: collapse; border-spacing: 0; outline: none; paddi=
ng: 0; border: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=
=09=09=09=09<p><strong>Top Story</strong><br>
=09=09=09=09=09=09<strong><=
a href=3D"https://go.asicentral.com/e/148181/target-evolving-niche-markets-=
/59wkqc/773394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" style=3D=
"color: #00C;background:none;font-size:16px !important;font-weight: bold;wi=
dth: 100%;text-align: left;line-height:20px !important;" target=3D"_blank">=
How to Target Evolving Niche Markets</a></strong><br>
=09=09=09=09=09=09T=
he pandemic has forced so many industries to shift their strategies, and ma=
ny will never go back to the old way of doing business. Consider these stra=
tegies for pitching to shifting markets.</p>
=09=09=09=09=09=09</td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">
=09=09=09<tab=
le align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"ad-placement-desktop" style=3D"border-spacing: 0; border-collapse: coll=
apse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;"=
 width=3D"300">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-=
spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D=
"center" class=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, H=
elvetica, sans-serif; color: #666666; line-height: 15px; border-collapse: c=
ollapse; border-spacing: 0; outline: none; padding-left: 20px; border: none=
;">ADVERTISEMENT<br>
=09=09=09=09=09=09<span class=3D"ad-right" style=3D"=
font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666;=
 border-collapse: collapse; border-spacing: 0; outline: none; font-weight: =
normal; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral=
.com/e/148181/register-4811163127495772943/59wkqf/773394564?h=3DGq0i7uxp8wF=
DE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank"><img align=3D"right" al=
t=3D"Advertiser: ASI: CDCA" border=3D"0" height=3D"250" src=3D"http://cdn.a=
sicentral.com/idesign/newsletters/pgd/Ads/Banner_33020_CDCA_awards.jpg" sty=
le=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic=
;" width=3D"300"></a></span></td>
=09=09=09=09=09</tr>
=09=09=09=09</tb=
ody>
=09=09=09</table>

=09=09=09<p><strong>Today=E2=80=99s Top Stori=
es From ASICentral.com</strong></p>

=09=09=09<ol>
=09=09=09=09<li><s=
trong><a href=3D"https://go.asicentral.com/e/148181/-coo-promotes-lucash-bi=
cknell-/59wkqh/773394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" t=
arget=3D"_blank">HPG Hires COO, Promotes Lucash, Bicknell</a></strong><br>=

=09=09=09=09Tony Gaston is the Top 40 firm=E2=80=99s new chief operating=
 officer, while Jason Lucash and Trina Bicknell move into new executive rol=
es.</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/1=
48181/e-7MImvFR4V/59wkqk/773394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmf=
tRrPfc4" target=3D"_blank">Opening a Business During a Pandemic</a></strong=
><br>
=09=09=09=09Screen printer Brain Baxter opened a storefront in the =
middle of the coronavirus pandemic. In this live video, the owner of Mega L=
ab Limited in Akron, OH, will talk with Executive Editor Theresa Hegel abou=
t why he made such a potentially risky decision and the lessons he=E2=80=
=99s learned so far. Join us for an engaging discussion on Tuesday, Jan. 12=
 at 2 p.m. ET.</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/in-the-promo-industry-in-2021-/59wkqm/773394564?h=3DGq0i7u=
xp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank">A Guide to Achievi=
ng Success in 2021</a></strong><br>
=09=09=09=09The pandemic doesn=
=E2=80=99t have to prevent you from having a banner year. Use these strateg=
ies in sales, marketing and operations to make this year your best one yet.=
</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/1481=
81/ry-2021-stylish-water-bottles-/59wkqp/773394564?h=3DGq0i7uxp8wFDE0IOd4xR=
LseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank">Quench Your Thirst With Stylish =
Water Bottles</a></strong><br>
=09=09=09=09Custom drinkware is a perfect =
fit for health-conscious clients.</li>
=09=09=09=09<li><strong><a href=3D=
"https://go.asicentral.com/e/148181/register-4811163127495772943/59wkqr/773=
394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank">H=
ave You Registered for the CDCAs?</a></strong><br>
=09=09=09=09Celebrate =
the winners of this year=E2=80=99s Counselor Distributor Choice Awards. Reg=
ister now for our virtual event on Jan. 21 from 4 to 5 p.m.</li>
=09=09=
=09</ol>

=09=09=09<p><strong>Today=E2=80=99s Top Classes on ASI Univer=
sity</strong></p>

=09=09=09<ol>
=09=09=09=09<li><strong><a href=3D"h=
ttps://go.asicentral.com/e/148181/d-cCBEeOoAx5A-rel-0-autoplay-1/59wkqt/773=
394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank"><=
em><span style=3D"color:#cc0000;">NEW!</span></em> LinkedIn Basics: Set You=
rself Up to Succeed</a> </strong></li>
=09=09=09=09<li><strong><a href=3D=
"https://go.asicentral.com/e/148181/d-JWXFduRdELc-rel-0-autoplay-1/59wkqw/7=
73394564?h=3DGq0i7uxp8wFDE0IOd4xRLseKMhtxcT0ZaQmftRrPfc4" target=3D"_blank"=
>Seven Major Marketing Fails: Identify &amp; Prevent These Common Mistakes<=
/a></strong></li>
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