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Advantages Product Focus
Volume 130 / January 11, 2021

Click here to=
 view a text-only version of Advantages Product Focus.
https://go.asicent=
ral.com/e/148181/newsletters-advpf-vol-130-html/5b1yz7/774688922?h=3DJacEn2=
xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q
***********************************=
************************************

-  HOW TO SUCCEED IN 2021
-  10=
 MARKETS TO TARGET THIS YEAR
-  STYLISH WATER BOTTLES
-  New Products: =
Gemline to Offer Paper Mate, Sharpie to Promo
-  Case Study: Putting Toge=
ther a $100K Gift Order for a Union
-  Opportunity: Target the Podcast Ma=
rket
-  Q&A: Randy Chen on Beating COVID, Surviving 2020
-  Best of ASI=
Central.com


*******************************************************=
****************

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y 11, 2021</h4>
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=09</tr>
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=09=09=09=09=09</tr>
=09=
=09=09=09=09<!-- #Section End: 2 column Sub-header --><!-- Start Section: S=
TORY 1 full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padd=
ing:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/in-the-p=
romo-industry-in-2021-/5b1yzh/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nY=
hteH-q29qZ_Q" style=3D"text-decoration:none; color:#006890;" target=3D"_bla=
nk"><img alt=3D"thumb up" border=3D"0" class=3D"responsive" src=3D"https://=
cdn.asicentral.com/idesign/newsletters/advpf/images/vol_130_story-1.jpg" ti=
tle=3D"How to Succeed in 2021" width=3D"650"></a></td>
=09=09=09=09=09</t=
r>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=
=3D"text-align: center; padding: 5px 20px 20px;" class=3D"">
=09=09=09=09=
=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-wei=
ght:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral=
.com/e/148181/in-the-promo-industry-in-2021-/5b1yzh/774688922?h=3DJacEn2xyq=
8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" style=3D"text-decoration:none; color:#0=
06890;" target=3D"_blank">How to Succeed in 2021</a></h1>

=09=09=09=09=
=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helv=
etica, Arial, sans-serif; font-size:24px; line-height:26px;">You can still =
have a banner year.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<!-- #Section End: STORY 1 full--><!-- Start Section: STORY =
2 full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0=
px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-10-markets-t=
o-target-in-2021-/5b1yzk/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-=
q29qZ_Q" style=3D"text-decoration:none; color:#006890;" target=3D"_blank"><=
img alt=3D"colorful funnel graph" border=3D"0" class=3D"responsive" src=3D"=
https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_130_story-2=
.jpg" title=3D"Markets to Target" width=3D"650"></a></td>
=09=09=09=09=09=
</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" sty=
le=3D"text-align: center; padding: 5px 20px 20px;" class=3D"">
=09=09=09=
=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', He=
lvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-=
weight:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicent=
ral.com/e/148181/-10-markets-to-target-in-2021-/5b1yzk/774688922?h=3DJacEn2=
xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" style=3D"text-decoration:none; color=
:#006890;" target=3D"_blank">10 Markets to Target This Year</a></h1>

=
=09=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Cond=
ensed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26px;">Th=
ere are sales to be had =E2=80=93 you just have to know where to look.</p>=

=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Se=
ction End: STORY 2 full --><!-- Start Section: THE JOE SHOW full -->
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D"">=
<a href=3D"https://go.asicentral.com/e/148181/ry-2021-stylish-water-bottles=
-/5b1yzm/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" style=
=3D"text-decoration:none; color:#006890;" target=3D"_blank"><img alt=3D"whi=
te bottle, black bottle" border=3D"0" class=3D"responsive" src=3D"https://c=
dn.asicentral.com/idesign/newsletters/advpf/images/vol_130_story-3.jpg" tit=
le=3D"Stylish Water Bottles" width=3D"650"></a></td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D=
"text-align: center; padding:5px 20px 20px;" class=3D"">
=09=09=09=09=09=
=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetic=
a, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight=
:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral.co=
m/e/148181/ry-2021-stylish-water-bottles-/5b1yzm/774688922?h=3DJacEn2xyq8qs=
uMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" style=3D"text-decoration:none; color:#0068=
90;" target=3D"_blank">Stylish Water Bottles</a></h1>

=09=09=09=09=09=
=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helveti=
ca, Arial, sans-serif; font-size:24px;line-height:26px;">Any gym or fitness=
 studio could use them for their members.</p>
=09=09=09=09=09=09</td>
=
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: THE JOE SHOW--><!-=
- Start Section: 2 column Right Align Advertisement -->
=09=09=09=09=09<t=
r>
=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: cente=
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                        =
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                 =
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                            <![end=
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=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"widt=
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=09=09=09=09=09=
=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=
=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.com=
/e/148181/r-paper-mate-sharpie-to-promo-/5b1yzp/774688922?h=3DJacEn2xyq8qsu=
MlUq9dlwU0mU66A4nYhteH-q29qZ_Q" target=3D"_blank"><img alt=3D"blue pen, gre=
en sharpie" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral=
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ducts" width=3D"315"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: =
'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" class=
=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Conde=
nsed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;line-h=
eight:24px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/=
r-paper-mate-sharpie-to-promo-/5b1yzp/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0=
mU66A4nYhteH-q29qZ_Q" style=3D"text-decoration:none; color:#006890;" target=
=3D"_blank">New Products</a></h3>

=09=09=09=09=09=09=09=09=09<p style=
=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, =
sans-serif; font-size:18px;line-height:20px;">Gemline to Offer Paper Mate, =
Sharpie to Promo</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09</div>
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=09=09=09=09=09</td><td valign=3D"top">
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icentral.com/e/148181/ages-product-focus-side-banner/5b1yzr/774688922?h=3DJ=
acEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" target=3D"_blank"><img alt=3D"A=
dvertisement: ASI: Counselor Distributor Choice Awards" border=3D"0" class=
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/banners/vol130_55614.jpg" title=3D"Tango Card" width=3D"300"></a></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
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on: 2 column Left Align Sponsored -->
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=09=09=09=09=09=09=09=09<tr>
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enter;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/register-4=
811163127495772943/5b1yzt/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH=
-q29qZ_Q" target=3D"_blank"><img alt=3D"Advertisement: ASI: CDCA" border=3D=
"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newslett=
ers/advpf/banners/vol126_33020_CDCA.jpg" title=3D"ASI: CDCA" width=3D"300">=
</a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
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lvetica, Arial, sans-serif; text-align:center;" class=3D"">
=09=09=09=09=
=09=09=09=09=09<h3 style=3D"font-family: 'Roboto', sans-serif; line-height:=
16px; font-size:18px; font-weight:400; text-transform:uppercase; padding-to=
p:5px; color:#da2128;"><strong>Advertisement</strong></h3>
=09=09=09=09=
=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>
=09=
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ine-block; vertical-align: top;">
=09=09=09=09=09=09<table cellpadding=3D=
"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-fa=
mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;=
" class=3D""><a href=3D"https://go.asicentral.com/e/148181/y-100k-gift-orde=
r-for-a-union-/5b1yzw/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29=
qZ_Q" target=3D"_blank"><img alt=3D"two black hoodies" border=3D"0" class=
=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf=
/images/vol_130_story-5.jpg" title=3D"Case Study " width=3D"315"></a></td>=

=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; text-align:center;" class=3D"">
=09=09=09=09=09=09=09=
=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><=
a href=3D"https://go.asicentral.com/e/148181/y-100k-gift-order-for-a-union-=
/5b1yzw/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" style=3D=
"text-decoration:none; color:#006890;" target=3D"_blank">Case Study </a></h=
3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-align: center; font-fam=
ily: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-=
height:20px;">Putting Together a $100K Gift Order for a Union</p>
=09=09=
=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>=

=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09=09   <=
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=09=09=09=09   </table>
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=09=09</tr>
=09=09=09=09=09<!-- #Section End: Left Align Advertisement-->=
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=09=09=09=09=
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=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: =
center; vertical-align: top; font-size: 0;" class=3D""><!-- Start Left Colu=
mn: Image and Text Left --><!--[if (gte mso 9)|(IE)]>
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=09=09=09=09=09=09<div class=3D"container right-pad" style=3D=
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=09=09=09=09=
=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sa=
ns-serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.=
com/e/148181/geting-booming-podcast-market-/5b1yzy/774688922?h=3DJacEn2xyq8=
qsuMlUq9dlwU0mU66A4nYhteH-q29qZ_Q" target=3D"_blank"><img alt=3D"Woman doin=
g podcast" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.=
com/idesign/newsletters/advpf/images/vol_130_story-6.jpg" title=3D"Opportun=
ity" width=3D"315"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Ro=
boto Condensed', Helvetica, Arial, sans-serif; text-align:center;" class=3D=
"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condense=
d', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;line-heig=
ht:24px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/get=
ing-booming-podcast-market-/5b1yzy/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU6=
6A4nYhteH-q29qZ_Q" style=3D"text-decoration:none; color:#006890;" target=3D=
"_blank">Opportunity</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"t=
ext-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; font-size:18px;line-height:20px;">Target the Podcast Market</p>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</=
div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09</td><=
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=09=09=09=09   <![endif]--><!-- #Left Column End: Imag=
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=09=09=09=09=09=09<table=
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=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td =
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t-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/=
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arget=3D"_blank"><img alt=3D"Advertisement: ASI: Help" border=3D"0" class=
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/banners/vol122_33020_HELP.jpg" title=3D"ASI: Help" width=3D"300"></a></td>=

=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
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=09=09=09=09=09=09=09=
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lor:#da2128;"><strong>Advertisement</strong></h3>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
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=09=09=09=
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=09=09=09=09   </table>
=09=09=09=09<![endif]--><!-- =
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=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #Section End: Right Align Advertisement--><!-- Start=
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=09=09=09=09=09<tr>
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ign: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/init=
y-asi-utm-content-web-text/5b1z13/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66=
A4nYhteH-q29qZ_Q" target=3D"_blank"><img alt=3D"Advertisement: ASI: Affilia=
te" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/ide=
sign/newsletters/advpf/banners/vol116_33020_AFFILIATE.jpg" title=3D"ASI: Af=
filiate" width=3D"300"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09<tr>
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y: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" cl=
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=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto', =
sans-serif; line-height:16px; font-size:18px; font-weight:400; text-transfo=
rm:uppercase; padding-top:5px; color:#da2128;"><strong>Advertisement</stron=
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=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=
=09=09=09</td><td valign=3D"top">
=09=09=09=09=09   <![endif]--><!-- #Lef=
t Column End: Image and Text Left--><!-- Right Column: Image and Text Right=
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=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"widt=
h: 315px; display: inline-block; vertical-align: top;">
=09=09=09=09=09=
=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=
=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.com=
/e/148181/-beating-covid-surviving-2020-/5b1z15/774688922?h=3DJacEn2xyq8qsu=
MlUq9dlwU0mU66A4nYhteH-q29qZ_Q" target=3D"_blank"><img alt=3D"Randy Chen" b=
order=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/=
newsletters/advpf/images/vol_130_story-7.jpg" title=3D"Q&amp;A " width=3D"3=
15"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr=
>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed'=
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=09=09=09=
=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; font-size:24px; font-weight:700;line-height:24px;padding=
-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/-beating-covid-sur=
viving-2020-/5b1z15/774688922?h=3DJacEn2xyq8qsuMlUq9dlwU0mU66A4nYhteH-q29qZ=
_Q" style=3D"text-decoration:none; color:#006890;" target=3D"_blank">Q&amp;=
A </a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-align: center;=
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8px;line-height:20px;">Randy Chen on Beating COVID, Surviving 2020</p>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</=
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=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09   </tr>
=09=09=09=09   </table>
=09=09=09=
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=09=
=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: Left Align Advertisem=
ent--><!-- Start Section: Best of Asicentral.com header-->
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td style=3D"text-align: center; padding: 3px;"=
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=09=09=09=09=09=09<h1 color=3D"#8a8a8a" style=3D"font-family=
: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size: 30px;color:#=
006890;">Best of <a href=3D"https://go.asicentral.com/e/148181/news/5b1z17/=
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coration:none; color:#006890;" target=3D"_blank">ASICentral.com</a></h1>
=
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Secti=
on End: Best of Asicentral.com header--><!-- Start Section: Showcase-->
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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 5px 0px 20px;=
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llspacing=3D"0" width=3D"100%">
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