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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 13 Jan 2021 14:05:34 -0600
Message-ID: <192eab5c-dcd3-4c08-ac3e-d426070387da@atl1s07mta3013.xt.local>
Date: Wed, 13 Jan 2021 14:04:47 -0600
Subject: Daily Editorial Update: Most Recent News Coverage From ASI
From: Theresa Hegel <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral Daily Update
January 13, 2021

Click here for a text-only =
version
https://go.asicentral.com/e/148181/n-newsletters-pgd-vol-204-html=
/5b4yyf/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ

>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Ch=
eck out the news, trends and tips from the editorial team=E2=80=99s last 24=
 hours of coverage.

Top Story
Mugs, Pens Lead December ESP Searches=


Today=E2=80=99s Top Stories From ASICentral.com
1.   Industry Veter=
an Joe Hoffmann Joins iPROMOTEu
2.   Andrew Spellman in as VP at Therabod=
y
3.   Want to Crush Q1? Learn How in This Webinar
4.   Lessons Learned=
 After Launching a Business During the Pandemic
5.   Tips for Targeting E=
volving Niche Markets
6.   Logomark Launches Virtual Brand Experience
=

Today=E2=80=99s Top Classes on ASI University
1.   NEW! Selling Busine=
ss Checks: What You Need to Know, Presented by DFS
2.   Your 24/7 Presenc=
e: Hot Digital and Mobile Branding Ideas
3.   From Matte to Metallic: Dri=
ve Sales With Fashion Threads
*Find all of our classes at ASI University.=


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>

ASICentral Daily Update is published by Advertising Specialty Instit=
ute. All rights reserved. To subscribe to any ASI newsletter, go to www.asi=
central.com/newsletters.=20
You were sent this newsletter as a benefit of y=
our ASI membership. Copyright 2021, ASI. All Rights Reserved.

>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
This email=
 was sent to: bmiller@thelogomasters.com asi/8366064
For questions/inquir=
ies, please contact Customer Service at customerservice@asicentral.com
Un=
subscribe from this list https://go.asicentral.com/emailPreference/e/epc/14=
8181/Z9Ri-8Ublo_M1gE5byhOT2YNKgshhnWsshdnS_8RRik/799/8bcfdc436833fe8b3be168=
f56da27bca941775ee33b97fbf71886bc59f946403/776139830 or Manage your email p=
references https://go.asicentral.com/e/148181/gory-editorial-email-0emailur=
l/5b4yyh/776139830/bmiller%40thelogomasters.com?h=3DvWsTIRzA-z2vDspihr1L6vt=
YfMK81rkUPS5wSiXr6sQ
Advertising Specialty Institute=C2=AE - 4800 Street =
Road - Trevose, PA 19053

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=09=09=09=09=09=09<p><a>=
<strong>January 13, 2021</strong></a></p>

=09=09=09=09=09=09<p style=
=3D"margin: 4px 0; margin-bottom: 25px"><a href=3D"mailto:MBell@asicentral.=
com?subject=3DDaily%20Update" style=3D"font-size: 11px; color: #666666; tex=
t-decoration: none;"><span style=3D"color: #666666;"><strong>Contact the Ed=
itor</strong></span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</t=
r>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr=
>
=09=09<tr style=3D"border-spacing: 0; outline: none; border: none; padd=
ing-bottom: 30px">
=09=09=09<td align=3D"left" style=3D"line-height: 15px=
; font-size:13px; font-family: Arial, Helvetica, sans-serif; border-collaps=
e: collapse; border-spacing: 0; outline: none; padding: 0; border: none; ma=
rgin-left:15px;" class=3D"">
=09=09=09<p><strong>Check out the news, tren=
ds and tips from the editorial team=E2=80=99s last 24 hours of coverage.</s=
trong></p>
=09=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td>
=
=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"thumb" style=3D"border-spacing: 0; border-collapse: collaps=
e; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0; lin=
e-height:normal; float:left;" width=3D"198">
=09=09=09=09<tbody>
=09=09=
=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 15px; font-famil=
y: Arial, Helvetica, sans-serif; font-size: 13px; border-collapse: collapse=
; border-spacing: 0; outline: none; padding-bottom: 5px; border: none; padd=
ing-right:15px; padding-top:15px !important;" width=3D"198" class=3D""><a h=
ref=3D"https://go.asicentral.com/e/148181/ns-lead-december-esp-searches-/5b=
4yyk/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ" target=3D"_=
blank"><img alt=3D"mug full of pens" src=3D"http://cdn.asicentral.com/idesi=
gn/newsletters/pgd/images/PGD_top204.jpg"></a></td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>

=09=09=09<table align=3D"r=
ight" border=3D"0" cellpadding=3D"3" cellspacing=3D"0" class=3D"newsletter-=
video" style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lsp=
ace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0; margin-top: 5px; fl=
oat:right; background: transparent;" width=3D"510">
=09=09=09=09<tbody>=

=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: no=
ne;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-height: 20px; fo=
nt-family: Arial, Helvetica, sans-serif; border-collapse: collapse; border-=
spacing: 0; outline: none; padding: 0; border: none; margin-left:15px;" wid=
th=3D"484" class=3D"">
=09=09=09=09=09=09<p><strong>Top Story</strong><br=
>
=09=09=09=09=09=09<strong><a href=3D"https://go.asicentral.com/e/148181=
/ns-lead-december-esp-searches-/5b4yyk/776139830?h=3DvWsTIRzA-z2vDspihr1L6v=
tYfMK81rkUPS5wSiXr6sQ" style=3D"color: #00C;background:none;font-size:16px =
!important;font-weight: bold;width: 100%;text-align: left;line-height:20px =
!important;" target=3D"_blank">Mugs, Pens Lead December ESP Searches</a></s=
trong><br>
=09=09=09=09=09=09Traditional promotional products have overta=
ken PPE for the first time since the COVID-19 outbreak.</p>
=09=09=09=09=
=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</tabl=
e>
=09=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">=

=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"ad-placement-desktop" style=3D"border-spacing: 0; border-=
collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0=
; padding: 0;" width=3D"300">
=09=09=09=09<tbody>
=09=09=09=09=09<tr st=
yle=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=
=09<td align=3D"center" class=3D"ad-right" style=3D"font-size: 11px; font-f=
amily: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; bor=
der-collapse: collapse; border-spacing: 0; outline: none; padding-left: 20p=
x; border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09<span class=3D"ad-r=
ight" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; =
color: #666666; border-collapse: collapse; border-spacing: 0; outline: none=
; font-weight: normal; padding-left: 20px; border: none;"><a href=3D"https:=
//go.asicentral.com/e/148181/register-4811163127495772943/5b4yym/776139830?=
h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ" target=3D"_blank"><img ali=
gn=3D"right" alt=3D"Advertiser: ASI: CDCA" border=3D"0" height=3D"250" src=
=3D"http://cdn.asicentral.com/idesign/newsletters/pgd/Ads/Banner_33020_CDCA=
_awards.jpg" style=3D"outline: none; text-decoration: none; -ms-interpolati=
on-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09</tr>
=
=09=09=09=09</tbody>
=09=09=09</table>

=09=09=09<p><strong>Today=
=E2=80=99s Top Stories From ASICentral.com</strong></p>

=09=09=09<ol>=

=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-j=
oe-hoffmann-joins-ipromoteu-/5b4yyp/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYf=
MK81rkUPS5wSiXr6sQ" target=3D"_blank">Industry Veteran Joe Hoffmann Joins i=
PROMOTEu</a></strong><br>
=09=09=09=09He will be the Top 40 distributor=
=E2=80=99s vice president of vendor management.</li>
=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/pellman-in-as-vp-at-thera=
body-/5b4yyr/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ" tar=
get=3D"_blank">Andrew Spellman in as VP at Therabody</a></strong><br>
=09=
=09=09=09The experienced promo executive will be vice president of the heal=
th and wellness brand=E2=80=99s corporate markets division.</li>
=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/register-21=
10958283921054991/5b4yyt/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5w=
SiXr6sQ" target=3D"_blank">Want to Crush Q1? Learn How in This Webinar</a><=
/strong><br>
=09=09=09=09The holiday sales surge is over. The business ch=
allenges of COVID-19 remain in play. In such an environment, how can promot=
ional products distributors prosper in the first quarter of 2021? Find out =
in this webinar on Tuesday, January 19, from 2-3 p.m. ET. Christopher Faris=
 and Julie Woodall, two savvy distributors that defied the odds to engineer=
 sales success in 2020, will share strategies they=E2=80=99ll be using to s=
park similar success in Q1 2021 =E2=80=93 and well beyond.</li>
=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/stitute-videos=
-466063568117226/5b4yyw/776139830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wS=
iXr6sQ" target=3D"_blank">Lessons Learned After Launching a Business During=
 the Pandemic</a></strong><br>
=09=09=09=09Brian Baxter, owner of Mega La=
b Limited in Akron, OH, opened up shop last summer. In this livestream, he =
talks about leaning into social media marketing to create a customer base d=
uring challenging times.</li>
=09=09=09=09<li><strong><a href=3D"https://=
go.asicentral.com/e/148181/target-evolving-niche-markets-/5b4yyy/776139830?=
h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ" target=3D"_blank">Tips for=
 Targeting Evolving Niche Markets</a></strong><br>
=09=09=09=09The pandem=
ic has forced many industries to change their strategies, and several will =
never go back to the old way of doing business. Consider these tactics for =
pitching to shifting markets.</li>
=09=09=09=09<li><strong><a href=3D"htt=
ps://go.asicentral.com/e/148181/2021-in-the-news-january-2021-/5b4yz1/77613=
9830?h=3DvWsTIRzA-z2vDspihr1L6vtYfMK81rkUPS5wSiXr6sQ" target=3D"_blank">Log=
omark Launches Virtual Brand Experience</a></strong><br>
=09=09=09=09Get =
all the latest updates from industry companies.</li>
=09=09=09</ol>

=
=09=09=09<p><strong>Today=E2=80=99s Top Classes on ASI University</strong><=
/p>

=09=09=09<ol>
=09=09=09=09<li><strong><a href=3D"https://go.asic=
entral.com/e/148181/d-D0i3p3E0ZhE-rel-0-autoplay-1/5b4yz3/776139830?h=3DvWs=
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