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Current File : /home/dna1981/mail/cur/1610816806.M585829P26398.dna.dna-1981.com,S=28399,W=29066:2,
Envelope-to: bmiller@thelogomasters.com
Delivery-date: Sat, 16 Jan 2021 11:06:46 -0600
Message-ID: <1e98ed39-c84f-4b8b-8c14-26a3e5fc8f08@atl1s07mta3015.xt.local>
Date: Sat, 16 Jan 2021 11:05:50 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= Free, Online Resource
 Center For Members Revamped And Updated With Fresh Content
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
 boundary="_=_swift_v4_1610816561_368ade903369189983fbc97e0066b71b_=_"
    
 Content analysis details:   (3.7 points, 4.0 required)
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asihelp.com]
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.0 HTML_MESSAGE           BODY: HTML included in message
 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
 -0.1 DKIM_VALID_AU          Message has a valid DKIM or DK signature from
                             author's domain
  2.0 RDNS_NONE              Delivered to internal network by a host with no rDNS
  0.8 BIGNUM_EMAILS          Lots of email addresses/leads
X-Spam-Flag: NO

--_=_swift_v4_1610816561_368ade903369189983fbc97e0066b71b_=_
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ils-mediarelease-556-12430-/5b9wcr/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj=
60kpg8DYAWbcKqBaw

=C2=A92021, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Ro=
ad, Trevose, PA 19053
This email was sent to: bmiller@thelogomasters.com =
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bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403/777777992=

556-12430 0121

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=3D6TxOntriicb2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw" style=3D"color: #7b7b7b;">L=
ike to see images in your email? Click here to view this email in your brow=
ser.</a></td>
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=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Free, Online Resource Center For Members Revamped And Updated=
 With Fresh Content</span></p>

=09=09=09=09=09=09<p style=3D"font-size=
:20px; line-height: normal">One-stop webpage provides info, education, mark=
eting tools and more, exclusively for ASI members navigating economic crisi=
s and recovery</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09<td><!-- 2 Column
                                    =3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=
=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =
=E2=80=93 January 15, 2021 =E2=80=93 </strong>The <a href=3D"https://go.asi=
central.com/e/148181/2021-01-16/5b9wcw/777777992?h=3D6TxOntriicb2OPmVX2tB95=
iZoj60kpg8DYAWbcKqBaw">Advertising Specialty Institute</a><sup>=C2=AE</sup>=
 (ASI) today announced it has updated and expanded <a href=3D"https://go.as=
icentral.com/e/148181/asihelp/5b9wcy/777777992?h=3D6TxOntriicb2OPmVX2tB95iZ=
oj60kpg8DYAWbcKqBaw">ASIhelp.com</a>, a comprehensive list of free online r=
esources dedicated to helping ASI members survive an economic crisis and th=
rive in 2021 and beyond.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>AS=
I also announced a major redesign of its website, <a href=3D"https://go.asi=
central.com/e/148181/home/5b9wd1/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60=
kpg8DYAWbcKqBaw">asicentral.com</a>. The website features enhanced navigati=
on and a more engaging user experience for suppliers and distributors in th=
e promotional products industry who rely on ASI for <a href=3D"https://go.a=
sicentral.com/e/148181/news/5b9wd3/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj=
60kpg8DYAWbcKqBaw">breaking industry news and in-depth analysis of issues</=
a> that matter the most, along with exclusive member benefits, sales and ma=
rketing tools, education and networking through virtual shows and events.</=
p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><a name=3D"_Hlk61520015">=
=E2=80=9CAs the stats prove, a record number of industry members turned to =
ASI=E2=80=99s online resources in the last year for engaging and informativ=
e content, </a>along with the buying and selling tools they need to succeed=
 in today=E2=80=99s challenging business environment,=E2=80=9D said Timothy=
 M. Andrews, ASI president and chief executive officer. =E2=80=9CWe=
=E2=80=99re committed to remaining the industry=E2=80=99s thought leader, m=
aking it as easy as possible to access useful, practical, downloadable cont=
ent, including online podcasts, webinars, videos and social media.=E2=80=
=9D</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td>=
<![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img =
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=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"htt=
p://cdn.asicentral.com/MKTGemails/MediaRelease/556-12430/images/image.jpg" =
width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=
=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTG=
emails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: =
16px; line-height:22px; color: #666666;" class=3D"">=E2=80=9CA record numbe=
r of industry members turned to ASI=E2=80=99s online resources in the last =
year for engaging and informative content, along with the buying and sellin=
g tools they need to succeed," said ASI CEO Tim Andrews</td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table=
>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</tab=
le>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: =
left;" class=3D"">
=09=09=09=09=09=09<p>The latest updates to <a href=3D"=
https://go.asicentral.com/e/148181/asihelp/5b9wcy/777777992?h=3D6TxOntriicb=
2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw">ASIhelp.com</a> include:</p>

=09=09=
=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><strong>The most recent ASI Uni=
versity classes and sessions </strong>featuring industry experts and sales =
and marketing pros featured at ASI=E2=80=99s signature events, including th=
e Power Summit and, soon, the <a href=3D"https://go.asicentral.com/e/148181=
/virtual-digital-expo-/5b9wd5/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60kpg=
8DYAWbcKqBaw">February 3-4 ASI Show Digital Expo</a>.</li>
=09=09=09=09=
=09=09=09<li><strong>Social media graphics</strong> with stats proving the =
power of promo, based on the latest data from ASI=E2=80=99s annual <a href=
=3D"https://go.asicentral.com/e/148181/lobal-Ad-Impressions-Study-pdf/5b9wd=
7/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw">Global Ad Impr=
essions Study</a>. Graphics are sized and ready for Facebook, Instagram and=
 Twitter. Refreshed monthly.</li>
=09=09=09=09=09=09=09<li><strong>Printa=
ble mental health tip sheets</strong> to help members beat Zoom fatigue, st=
ay motivated, handle anxiety and stay sane on social media.</li>
=09=09=
=09=09=09=09=09<li><strong>ESP Picks emails</strong> to help members find t=
he best products to recommend to clients. Refreshed monthly.</li>
=09=09=
=09=09=09=09=09<li><strong>News section featuring content from ASI=E2=80=
=99s national award-winning editorial team, </strong>including kitting idea=
s, guidance on how to fire a client, a look at clothing after COVID, update=
s on the latest tech tools and tips for vinyl printing.</li>
=09=09=09=09=
=09=09=09<li><strong>State of the Industry section </strong>on expanding su=
pply chains, diversifying services, telecommuting and technology for the fu=
ture, along with info on the hottest products. Refreshed bi-weekly.</li>
=
=09=09=09=09=09=09=09<li><strong>Intern Hiring Tools, </strong>featuring<st=
rong> </strong>videos, guides, templates and timelines with guidance on eve=
ry step of hiring an intern to benefit any sized business.</li>
=09=09=09=
=09=09=09</ul>

=09=09=09=09=09=09<p><a href=3D"https://go.asicentral.c=
om/e/148181/asihelp/5b9wcy/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60kpg8DY=
AWbcKqBaw">ASIhelp.com</a> is password protected. <a name=3D"_Hlk38964212">=
ASI members can log on using their single-sign-on ESP password, the same us=
ername and password they use across all ASI platforms.</a></p>

=09=09=
=09=09=09=09<p>ASI=E2=80=99s online industry resources include the very lat=
est editorial content. In fact, December 2020 was ASI Media=E2=80=99s best =
December on record and overall 2020 traffic for news content was up 13% ove=
r 2019, proving that industry members are turning to ASI more than ever bef=
ore. Content continually posted to <a href=3D"https://go.asicentral.com/e/1=
48181/news/5b9wd3/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw=
">ASICentral.com/news</a> generated a record number of total pageviews last=
 year.</p>

=09=09=09=09=09=09<p><a name=3D"_Hlk61528938">The most-read=
 ASI news story of 2020 was =E2=80=9C</a><a href=3D"https://go.asicentral.c=
om/e/148181/u-gifts-for-frontline-workers-/5b9wd9/777777992?h=3D6TxOntriicb=
2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw">Creative 'Thank You' Gifts for Frontline =
Workers</a>.=E2=80=9D</p>

=09=09=09=09=09=09<p>Other popular content i=
ncluded stories headlined =E2=80=9CAmazon Launches Custom T-Shirt Service,=
=E2=80=9D =E2=80=9C7 Ways to Boost Your Promo Business in Q1,=E2=80=9D =
=E2=80=9CNew Study Shows Effectiveness of Neck Gaiters,=E2=80=9D =E2=80=
=9CAid Package Has $284 Billion in New PPP Loans=E2=80=9D and =E2=80=9CProm=
o Apparel Trends for 2021.=E2=80=9D</p>

=09=09=09=09=09=09<p>Further, =
the most popular podcast listens for December, the latest available, were f=
or top tracks like =E2=80=9CSocial Media Trends for 2021,=E2=80=9D from the=
 Social Angle team of Vin Driscoll (@asicentral) and Melissa Newman (@Melis=
sa_ASI); =E2=80=9CThe New Rules for Dressing for Work,=E2=80=9D from Promo =
Insiders; and =E2=80=9CSocial Media=E2=80=99s Impact on Journalism,=
=E2=80=9D also from the Social Angle.</p>

=09=09=09=09=09=09<p><strong=
>About ASI</strong><br>
=09=09=09=09=09=09The Advertising Specialty Insti=
tute (ASI<sup>=C2=AE</sup>; <a href=3D"https://go.asicentral.com/e/148181/2=
021-01-16/5b9wdc/777777992?h=3D6TxOntriicb2OPmVX2tB95iZoj60kpg8DYAWbcKqBaw"=
>asicentral.com</a>) serves a network of 25,000 suppliers, distributors and=
 decorators in the $25.8 billion promotional products industry. ASI=
=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</sup>, =
manages the industry=E2=80=99s entire supply and marketing chain. ASI also =
produces award-winning digital content, live events and educational program=
s that enable companies in 53 countries to be more efficient, productive an=
d profitable. ASI=E2=80=99s media and research operation provides the most =
authoritative business content in the industry, and the ASI Certification P=
rogram features 200+ live and online education courses for industry profess=
ionals. The company, family-owned and -operated since 1962, is proud to hav=
e
been consistently ranked among the =E2=80=9CBest Places to Work=
=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=09=09=09=09</t=
d>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
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=09=09=09=09=09=09=C2=A92021, Advertising Specialty Institute<sup>=C2=
=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Advertising Special=
ty Institute, Inc., 4800 Street Road, Trevose, PA 19053<br>
=09=09=09=09=
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