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Delivery-date: Sat, 30 Jan 2021 10:06:57 -0600
Message-ID: <d4a3a5de-3300-4da6-93fd-9dd3fca8df57@atl1s07mta3015.xt.local>
Date: Sat, 30 Jan 2021 10:06:10 -0600
Subject: ASICentral.com Week in Review: =?utf-8?Q?Biden=E2=80=99s?= Impact
 on Promo | Distributor Sales Drop 20% in 2020 | Most In-Demand Products |
 PCNA Appoints Chief Revenue Officer | Obit: Sam Isaacson, Gemline
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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Content-Type: multipart/alternative;
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                             [URIs: asicentral.com]
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ASICentral.com Week In Review
Volume 250 / January 30, 2021

Click he=
re for a text-only version
https://go.asicentral.com/e/148181/wsletters-p=
gw-vol250-1ads-html/5bwyph/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa=
1c-Bw1Q8k

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>

Podcast
2021 Salesperson of the Year: Brett Marz

To=
p Content of the Week From ASICentral.com
 1.     How Biden Will Impact t=
he Promo Industry
 2.     Promo Distributor Sales Drop Nearly 20% in 2020=

 3.     The Top 100 ESP Product Searches
 4.     PCNA Appoints Chief R=
evenue Officer
 5.     Obituary: Sam Isaacson, Gemline
 6.     Project =
2021: How Promo Companies Are Faring
 7.     Partnership in Peril: Is the=
 Supplier/Distributor Bond Breaking?
 8.    COVID Creates Havoc for Europ=
ean Promo in Q1=20
 9.     Commentary: Where We Go From Here
10.    Charl=
es River Apparel Names New VP of Supply Chain
11.    QR Codes on Vistapri=
nt Products Provide Touch-Free Payment
12.    The Social Angle Podcast: W=
elcome to the Clubhouse
13.    Zing Manufacturing Partners with S=
=E2=80=99well
14.    Bernie Meme Merch Raises $1.8M for Charity
15.    =
California Lifts Stay-At-Home Order
16.    IMF Hikes Forecast for US Econ=
omic Growth in 2021

Sponsored Content
 1.     How Thermos Will Help =
You Fill Up on Orders
 2.     Promos for Professionals: 5 Tech Essentials=
 for Every Type of Employee
 3.     Podcast: Good/Better/Best =E2=80=
=93 Interview With Rande Marin
 4.     Security Alert: Prevent Data Breac=
hes With Privacy Promos
 5.     Four Reasons Community Is Essential for D=
istributor Success


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is published by A=
dvertising Specialty Institute. All rights reserved. To subscribe to any AS=
I newsletter, go to www.asicentral.com/newsletters.=20
You were sent this n=
ewsletter as a benefit of your ASI membership. Copyright 2021, ASI. All Rig=
hts Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>
This email was sent to: bmiller@thelogomasters.com asi/836=
6064
For questions/inquiries, please contact Customer Service at customer=
service@asicentral.com
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Advertising Speci=
alty Institute=C2=AE - 4800 Street Road - Trevose, PA 19053

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=09=09=09=09=09=09<p><a><strong>January 30, 2021</strong><=
/a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a href=3D"mailt=
o:CRuvo@asicentral.com?subject=3DWeek%20In%20Review" style=3D"font-size: 11=
px; color: #666666; text-decoration: none;"><span style=3D"color: #666666;"=
><strong>Contact the Editor</strong></span></a></p>

=09=09=09=09=09=09=
<p style=3D"margin: 4px 0;"><a href=3D"mailto:mbarnes@asicentral.com?subjec=
t=3DWeek%20In%20Review" id=3D"no-right-margin" style=3D"font-size: 11px; co=
lor: #666666; text-decoration: none;" target=3D"_blank"><span style=3D"colo=
r: #666666;"><strong>Advertise</strong></span></a></p>
=09=09=09=09=09=09=
</td>
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=
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=09=09=09<td>
=09=09=09<table=
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0; outline: none; padding-bottom: 5px; border: none; padding-right:15px; pa=
dding-top:15px !important;" width=3D"198" class=3D""><a href=3D"https://go.=
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=09=09=09=09=09=
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=09=09=09=09=09=09<p><strong>Podcast</strong></p>
=09=09=09=09=09=09<s=
trong><a href=3D"https://go.asicentral.com/e/148181/butor-salesperson-of-th=
e-year-/5bwypm/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" t=
arget=3D"_blank">2021 Salesperson of the Year: Brett Marz</a></strong><br>=

=09=09=09=09=09=09The BAMKO sales ace discusses his massive sales during=
 the pandemic =E2=80=93 some $60 million in 2020.</td>
=09=09=09=09=09</t=
r>
=09=09=09=09</tbody>
=09=09=09</table>
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=09=09=09=09=09=09=09=09=09=09=09=
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amily: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; bor=
der-collapse: collapse; border-spacing: 0; outline: none; padding-left: 25p=
x; padding-bottom: 10px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=
=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; fon=
t-family: Arial, Helvetica, sans-serif; color: #666666; border-collapse: co=
llapse; border-spacing: 0; outline: none; font-weight: normal; padding-left=
: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/148181/events=
-asi-show-digital-expo/5bwypp/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPS=
hNa1c-Bw1Q8k" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: ASI=
 Show: Digital Expo" border=3D"0" height=3D"250" src=3D"http://cdn.asicentr=
al.com/idesign/newsletters/pgw/banners/vol250_tile_33020_DE.jpg" style=3D"o=
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h=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>=


=09=09=09=09=09=09=09=09=09<p><strong>Top Content of the Week From AS=
ICentral.com</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/ill-impact-the-promo-industry-/5bwypr/785782456?h=3DEGd5au7Y98xYymYTGYT=
sS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">How Biden Will Impact the Promo=
 Industry</a></strong><br>
=09=09=09=09=09=09=09=09=09=09With a new presi=
dent in office, promo pros are watching with eagerness or trepidation over =
how their businesses will be affected. Here we delve into the industry=
=E2=80=99s pressing questions about the new administration.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/-sales-drop-nearly-20-in-2020-/5bwypt/785782456?h=3DEGd5au7Y98xYymYT=
GYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Promo Distributor Sales Drop=
 Nearly 20% in 2020</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Still,=
 sales improved from the end of Q2 onward, and the year-over-year decline w=
asn=E2=80=99t as bad as expected.</li>
=09=09=09=09=09=09=09=09=09=09<li>=
<strong><a href=3D"https://go.asicentral.com/e/148181/ary-2021-top-100-esp-=
searches-/5bwypw/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k"=
 target=3D"_blank">The Top 100 ESP Product Searches</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09What promo products are most in demand? The excl=
usive data in these infographics tells you.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ppoints-chi=
ef-revenue-officer-/5bwypy/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa=
1c-Bw1Q8k" target=3D"_blank">PCNA Appoints Chief Revenue Officer</a></stron=
g><br>
=09=09=09=09=09=09=09=09=09=09The supplier also announced that Dav=
id Nicholson has been named vice chairman of Polyconcept, parent company of=
 PCNA.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://=
go.asicentral.com/e/148181/obituary-sam-isaacson-gemline-/5bwyq1/785782456?=
h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Obituary=
: Sam Isaacson, Gemline</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Is=
aacson founded Top 40 firm Gemline, ASI=E2=80=99s 2021 Supplier of the Year=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/ow-promo-companies-are-faring-/5bwyq3/785782456?h=3DE=
Gd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Project 2021:=
 How Promo Companies Are Faring</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Throughout the year, ASI=E2=80=99s editorial team will be following 1=
0 promotional products companies =E2=80=93 suppliers, distributors and deco=
rators =E2=80=93 as they meet the challenges of a post-COVID world.</li>
=
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.=
com/e/148181/lierdistributor-bond-breaking-/5bwyq5/785782456?h=3DEGd5au7Y98=
xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Partnership in Peril: =
Is the Supplier/Distributor Bond Breaking?</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09Ongoing virus challenges have put the relationship on roc=
ky ground. It=E2=80=99s time to re-commit to each other to safeguard the in=
dustry=E2=80=99s future, writes ASI=E2=80=99s Sara Lavenduski.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/avoc-for-european-promo-in-q1-/5bwyq7/785782456?h=3DEGd5au7Y98xYy=
mYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">COVID Creates Havoc for E=
uropean Promo in Q1</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Spread=
ing infections and societal lockdowns, along with importing issues and Brex=
it, are creating a deeply challenging quarter. Still, there is hope on the =
horizon.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https:=
//go.asicentral.com/e/148181/ry-2021-where-we-go-from-here-/5bwyq9/78578245=
6?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Commen=
tary: Where We Go From Here</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09Editor-in-Chief C.J. Mittica discusses a major change in ASI=E2=80=99s p=
ublications and what it means for you, our loyal readers.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/-names-new-vp-of-supply-chain-/5bwyqc/785782456?h=3DEGd5au7Y98xYymYTGYT=
sS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Charles River Apparel Names New=
 VP of Supply Chain</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Alice =
Lau-King has more than 20 years of experience in the apparel industry.</li>=

=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentr=
al.com/e/148181/ts-provide-touch-free-payment-/5bwyqf/785782456?h=3DEGd5au7=
Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">QR Codes on Vistapr=
int Products Provide Touch-Free Payment</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The division of Top 40 distributor Cimpress is offering the =
solution through a partnership with PayPal. Meanwhile, Cimpress announced a=
 sales decline for its fiscal Q2.</li>
=09=09=09=09=09=09=09=09=09=09<li>=
<strong><a href=3D"https://go.asicentral.com/e/148181/isode-46-welcome-to-c=
lubhouse-/5bwyqh/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k"=
 target=3D"_blank">The Social Angle Podcast: Welcome to the Clubhouse</a></=
strong><br>
=09=09=09=09=09=09=09=09=09=09It=E2=80=99s the hottest new so=
cial network in town, but is it right for the promo industry?</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/acturing-partners-with-s-well-/5bwyqk/785782456?h=3DEGd5au7Y98xYymYT=
GYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Zing Manufacturing Partners =
with S=E2=80=99well</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The Ar=
izona-based firm will be the exclusive supplier of the retail drinkware bra=
nd to the promo industry.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/-merch-raises-18m-for-charity=
-/5bwyqm/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=
=3D"_blank">Bernie Meme Merch Raises $1.8M for Charity</a></strong><br>
=
=09=09=09=09=09=09=09=09=09=09The Vermont senator went viral when his Inaug=
uration Day pose =E2=80=93 in mittens, mask and parka =E2=80=93 was pasted =
into incongruous photos. Moment merch quickly followed.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/rnia-lifts-stay-at-home-order-/5bwyqp/785782456?h=3DEGd5au7Y98xYymYTGYTsS6=
hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">California Lifts Stay-At-Home Orde=
r</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Some promo pros think th=
e loosening of COVID restrictions will help spur business but note there=
=E2=80=99ll be no large-scale sales surge as coronavirus challenges remain.=
 More promo sales occur in California than any other state except for Texas=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/or-us-economic-growth-in-2021-/5bwyqr/785782456?h=3DE=
Gd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">IMF Hikes For=
ecast for US Economic Growth in 2021</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09Plus, separate studies show that Americans have increased savin=
gs, which could help drive greater GDP recovery as 2021 progresses =
=E2=80=93 a boon for the promotional products industry.</li>
=09=09=09=09=
=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09<=
/tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER=
 TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table align=3D"left" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"73=
0">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td cla=
ss=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=
=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->
=

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE LEFT -->
=09=09=
=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09=09=09=09<tbody>=

=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D""=
>
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored Content</strong></p>
=

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/S-utm-medium-Story20Page2=
0Lead/5bwyqt/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" tar=
get=3D"_blank">How Thermos Will Help You Fill Up on Orders</a></strong><br>=

=09=09=09=09=09=09=09=09=09=09Find out how presenting these high-perform=
ing food and beverage containers can heat up sales.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/n2=
0202120CMS-utm-medium-Native/5bwyqw/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlV=
y7CcPShNa1c-Bw1Q8k" target=3D"_blank">Promos for Professionals: 5 Tech Esse=
ntials for Every Type of Employee</a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09Discover which promos to sell to different types of professionals =
so you can secure sales no matter who your contact is.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/t-utm-medium-Story20Page20Lead/5bwyqy/785782456?h=3DEGd5au7Y98xYymYTGYTsS6=
hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Podcast: Good/Better/Best =
=E2=80=93 Interview With Rande Marin</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09Learn how to use this proven sales strategy to secure more busi=
ness and make clients happy.</li>
=09=09=09=09=09=09=09=09=09=09<li><stro=
ng><a href=3D"https://go.asicentral.com/e/148181/MS-utm-medium-Native20Ad20=
Lead/5bwyr1/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" targ=
et=3D"_blank">Security Alert: Prevent Data Breaches With Privacy Promos</a>=
</strong><br>
=09=09=09=09=09=09=09=09=09=09Help clients and consumers st=
ay safe with privacy-related promos that solve the most common security thr=
eats.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://g=
o.asicentral.com/e/148181/S-utm-medium-Native20Ad20Leads/5bwyr3/785782456?h=
=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k" target=3D"_blank">Four Reas=
ons Community Is Essential for Distributor Success</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Gain the support of your peers and access to ful=
l business services and finance solutions, all by joining a distributor com=
munity.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT -=
-></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>=

=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>
=
=09=09=09<td>
=09=09=09<table align=3D"center" border=3D"0" cellpadding=
=3D"2" cellspacing=3D"0" class=3D"copyright" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; marg=
in: 0; padding: 0;" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09=
<tr style=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=
=09=09=09<td style=3D"line-height: 15px; font-family: Arial, Helvetica, san=
s-serif; font-size: 11px; border-collapse: collapse; border-spacing: 0; out=
line: none; border: none;" valign=3D"bottom" class=3D"">&nbsp;</td>
=09=
=09=09=09=09</tr>
=09=09=09=09=09<tr bgcolor=3D"#eeeeee" style=3D"border-=
spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D=
"center" bgcolor=3D"#e1e1e1" pardot-data=3D"" style=3D"line-height: 15px; f=
ont-family: Arial, Helvetica, sans-serif; font-size: 11px; border-collapse:=
 collapse; border-spacing: 0px; outline: none; border: none; background: rg=
b(225, 225, 225);" valign=3D"bottom" class=3D"">
=09=09=09=09=09=09<p>ASI=
Central.com Week in Review is published by Advertising Specialty Institute.=
 All rights reserved.<br>
=09=09=09=09=09=09To subscribe to any ASI newsl=
etter, go to <a href=3D"https://go.asicentral.com/e/148181/newsletters/5bwy=
r5/785782456?h=3DEGd5au7Y98xYymYTGYTsS6hlVy7CcPShNa1c-Bw1Q8k">www.asicentra=
l.com/newsletters</a>.</p>

=09=09=09=09=09=09<p><a href=3D"https://go.=
asicentral.com/e/148181/wsletters-pgw-vol250-1ads-html/5bwyph/785782456?h=
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=09=09=09=09=09=09<p>You were sent this newsletter as a ben=
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