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 Content preview:  ASICentral.com Week In Review Volume 251 / February 6, 2021
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ASICentral.com Week In Review
Volume 251 / February 6, 2021

Click he=
re for a text-only version
https://go.asicentral.com/e/148181/wsletters-p=
gw-vol251-1ads-html/5c8898/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv6=
8pyJSGMfw

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>

Podcast
What To Do When an Order Goes Wrong

Top Con=
tent of the Week From ASICentral.com
 1.     BAMKO Acquires Gifts By Desi=
gn
 2.     ASI Digital Expo: Lott Discusses Overcoming Pandemic Challenge=
s
 3.     Demand for PPP2 Loans Strong in Promo
 4.     How Biden Will =
Impact the Promo Industry
 5.     SanMar Enters Healthcare Apparel Market=

 6.     HPG Partners With Direct-to-Glass Printing Firm Fracture
 7.  =
   Sweda Donates $100K to Wounded Warrior Project
 8.     Podcast: Social=
 Media and the Customer Journey
 9.     CMS Acquires Progressive Promotio=
ns
10.    ASI Digital Expo: Build Momentum in 2021
11.    Promo Case St=
udy: A Venture Into Retail Masks
12.    Market Watch: US Manufacturing Gr=
ows in January
13.    ASI Digital Expo: Win More Business With Video
14=
.    Webinar: Canadian Promo Experts Discuss COVID-19
15.    ASI Digital =
Expo: Improve Your Sales With Lumpy Mail
16.    HALO Names Top Supplier, =
Top Supplier Rep

Sponsored Content
 1.     How Thermos Will Help You=
 Fill Up on Orders
 2.     Promos for Professionals: 5 Tech Essentials fo=
r Every Type of Employee
 3.     Meet the Team: Interview With Randy Hale=
s, New CEO of Next Level Apparel
 4.     Security Alert: Prevent Data Bre=
aches With Privacy Promos
 5.     Four Reasons Community Is Essential for=
 Distributor Success


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is published by=
 Advertising Specialty Institute. All rights reserved. To subscribe to any =
ASI newsletter, go to www.asicentral.com/newsletters.=20
You were sent this=
 newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All R=
ights Reserved.

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=09=09=09=09=09=09<p><a><strong>February 6, 2021</strong><=
/a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a href=3D"mailt=
o:CRuvo@asicentral.com?subject=3DWeek%20In%20Review" style=3D"font-size: 11=
px; color: #666666; text-decoration: none;"><span style=3D"color: #666666;"=
><strong>Contact the Editor</strong></span></a></p>

=09=09=09=09=09=09=
<p style=3D"margin: 4px 0;"><a href=3D"mailto:mbarnes@asicentral.com?subjec=
t=3DWeek%20In%20Review" id=3D"no-right-margin" style=3D"font-size: 11px; co=
lor: #666666; text-decoration: none;" target=3D"_blank"><span style=3D"colo=
r: #666666;"><strong>Advertise</strong></span></a></p>
=09=09=09=09=09=09=
</td>
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=09=09=09</table>
=
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=09=09=09<td>
=09=09=09<table=
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=09=09=09<table align=3D"right" =
border=3D"0" cellpadding=3D"3" cellspacing=3D"0" class=3D"newsletter-video"=
 style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0=
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=09=09=09=09<tbody>
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le=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=
=09<td align=3D"left" style=3D"line-height: 20px; font-family: Arial, Helve=
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ne; padding: 0; border: none; margin-left:15px;" width=3D"484" class=3D"">=

=09=09=09=09=09=09<p><strong>Podcast</strong></p>
=09=09=09=09=09=09<s=
trong><a href=3D"https://go.asicentral.com/e/148181/o-do-when-an-order-goes=
-wrong-/5c889d/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" t=
arget=3D"_blank">What To Do When an Order Goes Wrong</a></strong><br>
=09=
=09=09=09=09=09Promo pro Steven C. Peeke of American Solutions for Business=
 shares can=E2=80=99t-miss strategies for handling order debacles based on =
his experience with a $39,000 order that encountered major hurdles.</td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
</td>
=09=09</tr>
=09=09<tr>
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=09=09=09=
<!-- WRAPPER TABLE -->
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=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<table align=3D"right" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-deskt=
op" style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace=
: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=
=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr s=
tyle=3D"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=
=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-right" style=3D"font-=
size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; line=
-height: 15px; border-collapse: collapse; border-spacing: 0; outline: none;=
 padding-left: 25px; padding-bottom: 10px; border: none;">ADVERTISEMENT<br>=

=09=09=09=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"fo=
nt-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; b=
order-collapse: collapse; border-spacing: 0; outline: none; font-weight: no=
rmal; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral.c=
om/e/148181/tent-the20difference20is20in20/5c889g/789514135?h=3DVwqzC9dPWn8=
Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank"><img align=3D"right" al=
t=3D"Advertiser: iPROMOTEu: Digital Expo" border=3D"0" height=3D"250" src=
=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/banners/vol247_tile_2=
32119.jpg" style=3D"outline: none; text-decoration: none; -ms-interpolation=
-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=
=09=09=09=09</table>

=09=09=09=09=09=09=09=09=09<p><strong>Top Content=
 of the Week From ASICentral.com</strong></p>

=09=09=09=09=09=09=09=09=
=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.a=
sicentral.com/e/148181/amko-acquires-gifts-by-design-/5c889j/789514135?h=3D=
VwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">BAMKO Acquir=
es Gifts By Design</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Gifts B=
y Design will become the Top 40 distributor=E2=80=99s Awards, Recognition a=
nd Incentives division.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a=
 href=3D"https://go.asicentral.com/e/148181/vercoming-pandemic-challenges-/=
5c889l/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D=
"_blank">ASI Digital Expo: Lott Discusses Overcoming Pandemic Challenges</a=
></strong><br>
=09=09=09=09=09=09=09=09=09=09SanMar President Jeremy Lott=
 went one-on-one with ASI President &amp; CEO Tim Andrews in this candid in=
terview about the most pressing trials facing promo firms today.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/or-ppp2-loans-strong-in-promo-/5c889n/789514135?h=3DVwqzC9dPWn8Q8=
5fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">Demand for PPP2 Loans Str=
ong in Promo</a></strong><br>
=09=09=09=09=09=09=09=09=09=09With COVID-19=
 still causing major business challenges, promotional products firms are ap=
plying in droves for more support from the new round of Paycheck Protection=
 Program loans.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D=
"https://go.asicentral.com/e/148181/ill-impact-the-promo-industry-/5c889q/7=
89514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank"=
>How Biden Will Impact the Promo Industry</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09The report offers insights on China tariffs, business tax=
es, minimum wage and economic stimulus.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ers-healthcare=
-apparel-market-/5c889s/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68py=
JSGMfw" target=3D"_blank">SanMar Enters Healthcare Apparel Market</a></stro=
ng><br>
=09=09=09=09=09=09=09=09=09=09The Top 40 promotional products sup=
plier=E2=80=99s move comes through a new partnership with WonderWink, a pro=
vider of comfortable, stylish scrubs.</li>
=09=09=09=09=09=09=09=09=09=09=
<li><strong><a href=3D"https://go.asicentral.com/e/148181/-glass-printing-f=
irm-fracture-/5c889v/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSG=
Mfw" target=3D"_blank">HPG Partners With Direct-to-Glass Printing Firm Frac=
ture</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Top 40 supplier HPG s=
aid it=E2=80=99s an exclusive partnership that will provide new, unique gif=
t and award solutions to the promo industry.</li>
=09=09=09=09=09=09=09=
=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/0k-to-wo=
unded-warrior-project-/5c889x/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00s=
Fv68pyJSGMfw" target=3D"_blank">Sweda Donates $100K to Wounded Warrior Proj=
ect</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The Top 40 promo suppl=
ier has an ongoing partnership with the nonprofit.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ed=
ia-and-the-customer-journey-/5c889z/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_T=
xde00sFv68pyJSGMfw" target=3D"_blank">Podcast: Social Media and the Custome=
r Journey</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Callie Rojewski,=
 a marketing and brand strategist, discusses the importance of the customer=
 journey.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/quires-progressive-promotions-/5c88b2/7895141=
35?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">CMS A=
cquires Progressive Promotions</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09The distributors=E2=80=99 combined clients include American Express, =
Kraft Heinz, Levi=E2=80=99s and other major brands.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ho=
w-to-build-momentum-in-2021-/5c88b4/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_T=
xde00sFv68pyJSGMfw" target=3D"_blank">ASI Digital Expo: Build Momentum in 2=
021</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Keynote speaker Karie =
Kaufmann encouraged distributors to challenge old ways of thinking, increas=
e their influence and take action to build success.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/y-=
a-venture-into-retail-masks-/5c88b6/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_T=
xde00sFv68pyJSGMfw" target=3D"_blank">Promo Case Study: A Venture Into Reta=
il Masks</a></strong><br>
=09=09=09=09=09=09=09=09=09=09See how Christoph=
er Faris of Boost Promotions executed a seven-figure deal to provide safe, =
reliable custom masks to be sold at a convenience store chain.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/anufacturing-grows-in-january-/5c88b8/789514135?h=3DVwqzC9dPWn8Q8=
5fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">Market Watch: US Manufact=
uring Grows in January</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Pro=
mo products firms should consider prospecting for opportunities in the sect=
or.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.=
asicentral.com/e/148181/-win-more-business-with-video-/5c88bb/789514135?h=
=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">ASI Digit=
al Expo: Win More Business With Video</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09In a virtual education session, sales and marketing expert Mark=
i Lemons-Ryhal provided practical tips on how to boost your business with s=
imple-to-make videos.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a h=
ref=3D"https://go.asicentral.com/e/148181/romo-experts-discuss-covid-19-/5c=
88bd/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_=
blank">Webinar: Canadian Promo Experts Discuss COVID-19</a></strong><br>
=
=09=09=09=09=09=09=09=09=09=09A supplier, a multi-line rep and two distribu=
tors talked about sales opportunities, ongoing challenges and where to go f=
rom here.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/ve-your-sales-with-lumpy-mail-/5c88bg/7895141=
35?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">ASI D=
igital Expo: Improve Your Sales With Lumpy Mail</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09Michele Bell and Jake Krolick from ASI shared their=
 best tips during an education session at the virtual show.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/top-supplier-top-supplier-rep-/5c88bj/789514135?h=3DVwqzC9dPWn8Q85fL=
tefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">HALO Names Top Supplier, Top=
 Supplier Rep</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The recipien=
ts were announced at the Top 40 distributor=E2=80=99s Virtual Awards Gala.<=
/li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>=

=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td=
>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=
=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table=
 align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"r=
esponsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=
=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-=
- WRAPPER TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=
=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TAB=
LE LEFT -->
=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=
=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Sponsored Con=
tent</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/S-utm=
-medium-Story20Page20Lead/5c88bl/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde=
00sFv68pyJSGMfw" target=3D"_blank">How Thermos Will Help You Fill Up on Ord=
ers</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Find out how presentin=
g these high-performing food and beverage containers can heat up sales.</li=
>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/n20202120CMS-utm-medium-Native/5c88bn/789514135?h=3DVwqzC9=
dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">Promos for Profess=
ionals: 5 Tech Essentials for Every Type of Employee</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Discover which promos to sell to different types=
 of professionals so you can secure sales no matter who your contact is.</l=
i>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicen=
tral.com/e/148181/3odlTvR/5c88bq/789514135?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde=
00sFv68pyJSGMfw" target=3D"_blank">Meet the Team: Interview With Randy Hale=
s, New CEO of Next Level Apparel</a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09Next Level Apparel is thrilled to announce that Randy Hales has jo=
ined the company and will be serving as the new CEO. Co-CEO Jim Simsolo wil=
l be transitioning out of the company=E2=80=99s day-to-day management durin=
g 2021.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https:/=
/go.asicentral.com/e/148181/MS-utm-medium-Native20Ad20Lead/5c88bs/789514135=
?h=3DVwqzC9dPWn8Q85fLtefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">Securit=
y Alert: Prevent Data Breaches With Privacy Promos</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Help clients and consumers stay safe with privac=
y-related promos that solve the most common security threats.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/S-utm-medium-Native20Ad20Leads/5c88bv/789514135?h=3DVwqzC9dPWn8Q85fL=
tefeZAE_Txde00sFv68pyJSGMfw" target=3D"_blank">Four Reasons Community Is Es=
sential for Distributor Success</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Gain the support of your peers and access to full business services a=
nd finance solutions, all by joining a distributor community.</li>
=09=09=
=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</=
table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=
=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END =
WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=
=09<table align=3D"center" border=3D"0" cellpadding=3D"2" cellspacing=3D"0"=
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h=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spac=
ing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td style=3D"lin=
e-height: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 11px;=
 border-collapse: collapse; border-spacing: 0; outline: none; border: none;=
" valign=3D"bottom" class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr bgcolor=3D"#eeeeee" style=3D"border-spacing: 0; outline: none;=
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ca, sans-serif; font-size: 11px; border-collapse: collapse; border-spacing:=
 0px; outline: none; border: none; background: rgb(225, 225, 225);" valign=
=3D"bottom" class=3D"">
=09=09=09=09=09=09<p>ASICentral.com Week in Revie=
w is published by Advertising Specialty Institute. All rights reserved.<br>=

=09=09=09=09=09=09To subscribe to any ASI newsletter, go to <a href=3D"h=
ttps://go.asicentral.com/e/148181/newsletters/5c88bx/789514135?h=3DVwqzC9dP=
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=09=09=09=09=09=09<p><a href=3D"https://go.asicentral.com/e/148181/w=
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