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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 10 Feb 2021 09:07:35 -0600
Message-ID: <a95b801f-ee47-4f37-a2fc-c7dc89a1f96e@atl1s07mta3015.xt.local>
Date: Wed, 10 Feb 2021 09:06:47 -0600
Subject: Media Release: ASI Reports 2020 Distributor Sales Of Promo Products
 Drop Nearly 20%
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
  0.0 HTML_MESSAGE           BODY: HTML included in message
 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
 -0.1 DKIM_VALID_AU          Message has a valid DKIM or DK signature from
                             author's domain
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
  0.0 LOTS_OF_MONEY          Huge... sums of money
X-Spam-Flag: NO

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ils-mediarelease-556-12560-/5cmhy6/791131779?h=3D4ERvRG0a__EWlSuisj-kfa6EOl=
uw-c-N5mOMTFYQr80

=C2=A92021, Advertising Specialty Institute=C2=AE. A=
ll Rights Reserved.
Advertising Specialty Institute, Inc., 4800 Street Ro=
ad, Trevose, PA 19053
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=3D4ERvRG0a__EWlSuisj-kfa6EOluw-c-N5mOMTFYQr80" style=3D"color: #7b7b7b;">L=
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ser.</a></td>
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=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
 style=3D"font-size: 14px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
://cdn.asicentral.com/MKTGemails/MediaRelease/images/logoR.jpg" width=3D"18=
0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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h=3D"315">
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ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
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=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Reports 2020 Distributor Sales Of Promo Products Drop Nearly 20=
%</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; line-height=
: normal">Strong Q4 results and $6 billion in overall PPE sales helped indu=
stry avert even steeper declines</p>
=09=09=09=09=09=09</td>
=09=09=09=
=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=
=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2=
" width=3D"750">
=09=09=09=09=09=09=09<tbody>
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tr>
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                      =
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=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"435">
=
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<t=
r>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px=
 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOS=
E, PA =E2=80=93 February 9, 2021 =E2=80=93 </strong>The <a href=3D"https://=
go.asicentral.com/e/148181/2021-02-10/5cmhyb/791131779?h=3D4ERvRG0a__EWlSui=
sj-kfa6EOluw-c-N5mOMTFYQr80">Advertising Specialty Institute</a><sup>=C2=
=AE</sup> (ASI) today announced total 2020 sales for North American promoti=
onal products distributors dropped nearly 20% in the most challenging year =
the industry has ever confronted. The year-over-year decline was better tha=
n expected at the beginning of the coronavirus pandemic, thanks to the indu=
stry=E2=80=99s pivot to personal protective equipment (PPE) and strong Q4 s=
ales.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Sales dropped, on ave=
rage, by 19.8% in 2020 compared to 2019, according to the Distributor Quart=
erly Sales Survey from ASI, the largest membership organization in the prom=
otional industry, with a network of over 25,000 distributors and suppliers.=
</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CEveryone in the p=
romotional products industry should be proud of the supreme effort everyone=
 made throughout the global pandemic, with many suppliers producing critica=
lly-needed PPE products like face masks that helped save lives,=E2=80=9D sa=
id Timothy M. Andrews, president and chief executive officer of ASI. =
=E2=80=9CConfronted with the toughest selling year in our industry=E2=80=
=99s history, suppliers and distributors fought back hard, quickly getting =
up to speed on new markets, unfamiliar products and creative solutions. The=
y refused to give up, pushing ahead one step, one day, one sale at a time. =
The year=E2=80=99s final sales tally is proof of their determination and gr=
it.=E2=80=9D</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=
=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]>=
</td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-tabl=
e2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=
=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRe=
lease/images/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image=
" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/556-12560/images=
/image.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicent=
ral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td=
>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; f=
ont-size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=9CConf=
ronted with the toughest selling year in our industry=E2=80=99s history, su=
ppliers and distributors fought back hard...The year=E2=80=99s final sales =
tally is proof of their determination and grit,=E2=80=9D said ASI CEO Tim A=
ndrews</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><i=
mg class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/M=
ediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=
=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 colum=
n end --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbo=
dy>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=
=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0p=
x 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Whi=
le distributors=E2=80=99 total annual sales of <a name=3D"_Hlk63425853">$20=
.7 billion </a>marked the lowest collective tally since 2013, many in the i=
ndustry had feared a drop of 30%-40%. The industry=E2=80=99s pivot to PPE p=
revented a more precipitous year-over-year decline. PPE/hand sanitizer sale=
s accounted for $6 billion in revenue in 2020 =E2=80=93 or 29% of all indus=
try sales. If PPE revenue was excluded from the total, distributor sales wo=
uld have fallen 43% for the year.</p>

=09=09=09=09=09=09<p>=E2=80=
=9CConsidering the situation, I=E2=80=99d say the market is surprisingly st=
rong,=E2=80=9D said Matt Eckhouse, vice president and general manager of To=
p 40 distributor Staples Promotional Products (asi/120601). =E2=80=9CWe cer=
tainly met 2020 with creative solutions for new customer needs, including P=
PE, and this data shows other distributors did as well.=E2=80=9D</p>

=
=09=09=09=09=09=09<p>Numerous companies especially hard hit by a nearly yea=
r-long shutdown of trade shows, conferences, sporting events and fundraiser=
s, successfully pivoted from selling their trademark promo products to prov=
iding PPE like face covers, sneeze guards, distance dots and sanitizer disp=
lays.</p>

=09=09=09=09=09=09<p>In the fourth quarter of 2020, traditio=
nally promo=E2=80=99s strongest quarter, distributor sales were down just u=
nder 17% year-over-year, a significant improvement from the 44.4% plummet i=
n Q2.</p>

=09=09=09=09=09=09<p>According to ASI=E2=80=99s sales analys=
is, the industry=E2=80=99s largest distributors =E2=80=93 those with revenu=
e of more than $1 million =E2=80=93 fared the best in 2020, with sales bein=
g down, on average, by 15.3% compared to 2019. Meanwhile, the industry=
=E2=80=99s smallest distributors =E2=80=93 those with revenue of $250,000 o=
r less =E2=80=93 reported an average year-over-year sales drop of 33.1%.</p=
>

=09=09=09=09=09=09<p>Sales of promo products are fueled by branded i=
tems like T-shirts, caps and pens that companies typically give away to pro=
mote their business, brand or event, or to thank employees or clients. ASI=
=E2=80=99s most recent&nbsp;<a href=3D"https://go.asicentral.com/e/148181/l=
obal-Ad-Impressions-Study-pdf/5cmhyd/791131779?h=3D4ERvRG0a__EWlSuisj-kfa6E=
Oluw-c-N5mOMTFYQr80" title=3D"click for ASI research study">Global Ad Impre=
ssions Study</a>&nbsp;on return on investment (ROI) shows promotional produ=
cts consistently rank among the most influential, enduring and cost-effecti=
ve advertising mediums available.<br>
=09=09=09=09=09=09<br>
=09=09=09=
=09=09=09=E2=80=9CNow more than ever, businesses need and demand the best p=
ossible ROI and bang for their buck, along with the smartest use of limited=
 marketing dollars,=E2=80=9D said Andrews. =E2=80=9CArmed with our stats, d=
istributors calling on clients have the strongest, most convincing tools in=
 the industry to make an unbeatable case for choosing promo products above =
all other advertising, especially for clients re-building their brand, re-o=
pening or trying to boost long-shuttered businesses.=E2=80=9D</p>

=09=
=09=09=09=09=09<p>The ASI report also shows that the Counselor Confidence I=
ndex, which measures the financial health and optimism of distributor compa=
nies, rose from 76 in Q3 to 85 in Q4. It=E2=80=99s another indicator of the=
 industry=E2=80=99s rebound, as the index reached a record low reading of 5=
4 in Q2. The baseline reading is 100.</p>

=09=09=09=09=09=09<p>Industr=
y sales in 2019 hit a record $25.8 billion, up 4.7% from 2018 and breaking =
a distributor sales record for the 10th consecutive year.</p>

=09=09=
=09=09=09=09<p><strong>For more information on ASI=E2=80=99s sales reports =
and research, contact Nate Kucsma, executive director of research and corpo=
rate marketing, at </strong><a href=3D"mailto:nkucsma@asicentral.com"><stro=
ng>nkucsma@asicentral.com</strong></a><strong>.</strong></p>

=09=09=09=
=09=09=09<p><a name=3D"_Hlk63425826"><strong>About ASI</strong></a><br>
=
=09=09=09=09=09=09The Advertising Specialty Institute (ASI=C2=AE; <a href=
=3D"https://go.asicentral.com/e/148181/2021-02-10/5cmhyg/791131779?h=3D4ERv=
RG0a__EWlSuisj-kfa6EOluw-c-N5mOMTFYQr80">asicentral.com</a>) serves a netwo=
rk of 25,000 suppliers, distributors and decorators in the $20.7 billion pr=
omotional products industry. ASI=E2=80=99s flagship product, the technology=
 platform ESP=C2=AE, manages the industry=E2=80=99s entire supply and marke=
ting chain. ASI also produces award-winning digital content, live events an=
d educational programs that enable companies in 53 countries to be more eff=
icient, productive and profitable. ASI=E2=80=99s media and research operati=
on provides the most authoritative business content in the industry, and th=
e ASI Certification Program features 200+ live and online education courses=
 for industry professionals. The company, family-owned and -operated since =
1962, is proud to have been consistently
ranked among the =E2=80=9CBest P=
laces to Work=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=
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=09=09=09=09=09=09=C2=A92021, Advertising Specialty Institute=
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