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Delivery-date: Fri, 12 Feb 2021 14:04:15 -0600
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Date: Fri, 12 Feb 2021 14:03:22 -0600
Subject: Daily Editorial Update: Most Recent News Coverage From ASI
From: Theresa Hegel <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral Daily Update
February 12, 2021

Click here for a text-only=
 version
https://go.asicentral.com/e/148181/n-newsletters-pgd-vol-226-htm=
l/5cpgxz/793131523?h=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg

>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

C=
heck out the news, trends and tips from the editorial team=E2=80=99s last 2=
4 hours of coverage.

Top Story
Try These Strategies for Selling Virt=
ual Event Items

Today=E2=80=99s Top Stories From ASICentral.com
1.  =
 A Comprehensive Guide to Neck Gaiters
2.   Will =E2=80=98Double-Masking=
=E2=80=99 Impact Promo Sales?
3.   Mark Your Calendar: Live Discussion of=
 PTO & Promo
4.   Infographic: 6 Must-Have Apparel Trends
5.   2021 Tra=
de Show Planning Guide


Today=E2=80=99s Top Classes on ASI Universit=
y
1.   NEW! Promo and the Coronavirus: A Data Deep Dive
2.   Turn Obsta=
cles Into Opportunities: Increase Performance and Profits
3.   Marketing =
Your T-Shirt Business, Presented by Stahls=E2=80=99 Transfer Express

*=
Find all of our classes at ASI University.

>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral Daily Update is=
 published by Advertising Specialty Institute. All rights reserved. To subs=
cribe to any ASI newsletter, go to www.asicentral.com/newsletters.=20
You w=
ere sent this newsletter as a benefit of your ASI membership. Copyright 202=
1, ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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=
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=09=09=09=09=09=09<p><a><strong>February 12, 2021</strong></a></p>=


=09=09=09=09=09=09<p style=3D"margin: 4px 0; margin-bottom: 25px"><a =
href=3D"mailto:MBell@asicentral.com?subject=3DDaily%20Update" style=3D"font=
-size: 11px; color: #666666; text-decoration: none;"><span style=3D"color: =
#666666;"><strong>Contact the Editor</strong></span></a></p>
=09=09=09=09=
=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</tabl=
e>
=09=09=09</td>
=09=09</tr>
=09=09<tr style=3D"border-spacing: 0; o=
utline: none; border: none; padding-bottom: 30px">
=09=09=09<td align=3D"=
left" style=3D"line-height: 15px; font-size:13px; font-family: Arial, Helve=
tica, sans-serif; border-collapse: collapse; border-spacing: 0; outline: no=
ne; padding: 0; border: none; margin-left:15px;" class=3D"">
=09=09=09<p>=
<strong>Check out the news, trends and tips from the editorial team=
=E2=80=99s last 24 hours of coverage.</strong></p>
=09=09=09</td>
=09=
=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"left" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"thumb" style=3D"borde=
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space: 0pt; margin: 0; padding: 0; line-height:normal; float:left;" width=
=3D"198">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacin=
g: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"left"=
 style=3D"line-height: 15px; font-family: Arial, Helvetica, sans-serif; fon=
t-size: 13px; border-collapse: collapse; border-spacing: 0; outline: none; =
padding-bottom: 5px; border: none; padding-right:15px; padding-top:10px !im=
portant;" width=3D"198" class=3D""><a href=3D"https://go.asicentral.com/e/1=
48181/egies-for-virtual-event-items-/5cpgy4/793131523?h=3D5ZjoVIr2h5R_5W6Ig=
dS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_blank"><img alt=3D"Zoom meeting" src=
=3D"http://cdn.asicentral.com/idesign/newsletters/pgd/images/PGD_top226.jpg=
"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</tabl=
e>

=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"3" cell=
spacing=3D"0" class=3D"newsletter-video" style=3D"border-spacing: 0; border=
-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: =
0; padding: 0; margin-top: 5px; float:right; background: transparent;" widt=
h=3D"510">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spaci=
ng: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"left=
" style=3D"line-height: 20px; font-family: Arial, Helvetica, sans-serif; bo=
rder-collapse: collapse; border-spacing: 0; outline: none; padding: 0; bord=
er: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=09=09=09=09=
<p><strong>Top Story</strong><br>
=09=09=09=09=09=09<strong><a href=3D"ht=
tps://go.asicentral.com/e/148181/egies-for-virtual-event-items-/5cpgy4/7931=
31523?h=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg" style=3D"color: #00C=
;background:none;font-size:16px !important;font-weight: bold;width: 100%;te=
xt-align: left;line-height:20px !important;" target=3D"_blank">Try These St=
rategies for Selling Virtual Event Items</a></strong><br>
=09=09=09=09=09=
=09Promo items for virtual events can be lucrative, especially if you put t=
ogether engaging kits that tell a story.</p>
=09=09=09=09=09=09</td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">
=09=09=09<tab=
le align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"ad-placement-desktop" style=3D"border-spacing: 0; border-collapse: coll=
apse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;"=
 width=3D"300">
=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-=
spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D=
"center" class=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, H=
elvetica, sans-serif; color: #666666; line-height: 15px; border-collapse: c=
ollapse; border-spacing: 0; outline: none; padding-left: 20px; border: none=
;">ADVERTISEMENT<br>
=09=09=09=09=09=09<span class=3D"ad-right" style=3D"=
font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666;=
 border-collapse: collapse; border-spacing: 0; outline: none; font-weight: =
normal; padding-left: 20px; border: none;"><a href=3D"https://go.asicentral=
.com/e/148181/asihelp-Intern/5cpgy6/793131523?h=3D5ZjoVIr2h5R_5W6IgdS9l86Ob=
CrI0tt3gxtIOmsvOFg" target=3D"_blank"><img align=3D"right" alt=3D"Advertise=
r: ASI: Interns" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.c=
om/idesign/newsletters/pgd/Ads/Banner_33020_Interns.jpg" style=3D"outline: =
none; text-decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300=
"></a></span></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=
=09</table>

=09=09=09<p><strong>Today=E2=80=99s Top Stories From ASICe=
ntral.com</strong></p>

=09=09=09<ol>
=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/hensive-guide-to-neck-gaiters-/5cpgy=
8/793131523?h=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_bla=
nk">A Comprehensive Guide to Neck Gaiters</a></strong><br>
=09=09=09=09Th=
e gaiter is so much more than a face covering to protect against a virus. I=
ncrease your sales by educating your clients on all the ways this versatile=
 product can be used.</li>
=09=09=09=09<li><strong><a href=3D"https://go.=
asicentral.com/e/148181/le-masking-impact-promo-sales-/5cpgyb/793131523?h=
=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_blank">Will =
=E2=80=98Double-Masking=E2=80=99 Impact Promo Sales?</a></strong><br>
=09=
=09=09=09Some promotional products pros believe increasing calls for wearin=
g two masks to protect against COVID spread could fuel an uptick in mask sa=
les for the industry.</li>
=09=09=09=09<li><strong><a href=3D"https://go.=
asicentral.com/e/148181/events-880847122733046/5cpgyd/793131523?h=3D5ZjoVIr=
2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_blank">Mark Your Calendar:=
 Live Discussion of PTO &amp; Promo</a></strong><br>
=09=09=09=09We all n=
eeded an escape in 2020, but with government-imposed lockdowns and travel r=
estrictions, there was nowhere to go. Even employees that had plenty of pai=
d time off (PTO) weren=E2=80=99t encouraged to use it because of pandemic-r=
elated staffing cuts. So, where did it all go? In a Facebook Live scheduled=
 for Tuesday, Feb. 16 at 2 p.m. ET, Executive Editor Theresa Hegel and Seni=
or Writer John Corrigan will discuss how promo pros handled an abundance of=
 PTO in 2020 and how they=E2=80=99ll hopefully do things differently this y=
ear.</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/phic-must-have-apparel-trends-/5cpgyg/793131523?h=3D5ZjoVIr2h5R_5W6I=
gdS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_blank">Infographic: 6 Must-Have App=
arel Trends</a></strong><br>
=09=09=09=09Spotlighting the items that will=
 be in-demand this year for promo=E2=80=99s biggest category.</li>
=09=09=
=09=09<li><strong><a href=3D" https://go.asicentral.com/e/148181/021-trade-=
show-planning-guide-/5cpgyj/793131523?h=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3g=
xtIOmsvOFg" target=3D"_blank">2021 Trade Show Planning Guide </a></strong><=
br>
=09=09=09=09ASI Media=E2=80=99s 15th annual listing of North American=
 and international trade shows =E2=80=93 both virtual and live events =
=E2=80=93 for the promotional products industry and those that focus on mar=
kets, products and materials of interest to industry suppliers.</li>
=09=
=09=09</ol>

=09=09=09<p><strong>Today=E2=80=99s Top Classes on ASI Uni=
versity</strong></p>

=09=09=09<ol>
=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/embed-ESPTucszaBw/5cpgyl/793131523?h=
=3D5ZjoVIr2h5R_5W6IgdS9l86ObCrI0tt3gxtIOmsvOFg" target=3D"_blank"><em><span=
 style=3D"color:#cc0000;">NEW!</span></em> Promo and the Coronavirus: A Dat=
a Deep Dive</a> </strong></li>
=09=09=09=09<li><strong><a href=3D"https:/=
/go.asicentral.com/e/148181/d-G3ykO1X3-hw-rel-0-autoplay-1/5cpgyn/793131523=
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