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Subject: ASICentral.com Week in Review: Suppliers Up Sustainability Efforts
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ASICentral.com Week In Review
Volume 252 / February 13, 2021

Click h=
ere for a text-only version
https://go.asicentral.com/e/148181/wsletters-=
pgw-vol252-1ads-html/5cphjn/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4Y=
A6R_kqVS1g

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>

Podcast
Show Clients and Co-Workers Some Love

Top =
Content of the Week From ASICentral.com
 1.     Promo Suppliers Intensify=
 Sustainability Efforts
 2.     Pens, Mugs Lead January ESP Searches
 3=
.     Will =E2=80=98Double-Masking=E2=80=99 Impact Promo Sales?
 4.     A=
SI Digital Expo: A Look at Industry Trends, Tips
 5.     Pandemic Drives =
Print-on-Demand Growth=20
 6.     Facilisgroup Distributors Increase Sales =
8%
 7.     A Comprehensive Guide to Neck Gaiters
 8.     It Could Be Ti=
me to Raise Your Prices
 9.     2021 Trade Show Planning Guide
10.    P=
odcast: Hiring an Agency to Implement Your Social Media Strategy
11.    T=
ips for Standing Out to Job Seekers
12.    Sweda Donates $100K to Wounded=
 Warrior Project
13.    Under Armour Ending Licensing Deal With NFL
14.=
    Proforma Sets Record for New =E2=80=98Million Dollar=E2=80=99 Club Memb=
ers
15.    TikTok to Grow E-Commerce Opportunities
16.    Podcast: What=
 to Do When an Order Goes Wrong

Sponsored Content
 1.     World Embl=
em: Go Behind the Scenes With a Top Supplier
 2.     Maintain Your Indepe=
ndence While Increasing Your Expertise
 3.     How Thermos Will Help You =
Fill Up on Orders
 4.     Promos for Professionals: 5 Tech Essentials for=
 Every Type of Employee=20
 5.     Meet the Team: Interview With Randy Hale=
s, New CEO of Next Level Apparel


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is =
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ribe to any ASI newsletter, go to www.asicentral.com/newsletters.=20
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=09=09=09=09=09=09<p><a><strong>February 13, 2021</strong>=
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"><strong>Contact the Editor</strong></span></a></p>

=09=09=09=09=09=
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ject=3DWeek%20In%20Review" id=3D"no-right-margin" style=3D"font-size: 11px;=
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olor: #666666;"><strong>Advertise</strong></span></a></p>
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=09=09=09</td>
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ble align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
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<strong><a href=3D"https://go.asicentral.com/e/148181/ve-to-your-co-workers=
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=09=09=09=09=09=09Whether it=E2=80=99s a thank-you card or a food gift, =
a little appreciation goes a long way for the people in your professional s=
phere.</td>
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e>
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>ADVERTISEMENT<br>
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right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif;=
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=09=09</table>

=09=09=09=09=09=09=09=09=09<p><strong>Top Content of th=
e Week From ASICentral.com</strong></p>

=09=09=09=09=09=09=09=09=09<ol=
>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/ensify-sustainability-efforts-/5cphjx/793331081?h=3Di2HzpD=
dxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Promo Suppliers In=
tensify Sustainability Efforts</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09From a nationwide solar setup to making products from earth-friendlie=
r components, top suppliers are making a visible commitment to lessening th=
eir environmental impact.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/ugs-lead-january-esp-searches=
-/5cphjz/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=
=3D"_blank">Pens, Mugs Lead January ESP Searches</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09There=E2=80=99s still strong demand for PPE, though=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/le-masking-impact-promo-sales-/5cphk2/793331081?h=3Di=
2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Will =
=E2=80=98Double-Masking=E2=80=99 Impact Promo Sales?</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Some promotional products pros believe increasin=
g calls for wearing two masks to protect against COVID spread could fuel an=
 uptick in mask sales for the industry.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-look-at-indus=
try-trends-tips-/5cphk4/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_=
kqVS1g" target=3D"_blank">ASI Digital Expo: A Look at Industry Trends, Tips=
</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The two-day virtual event=
 featured products, strategies and networking opportunities.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/drives-print-on-demand-growth-/5cphk6/793331081?h=3Di2HzpDdxCr5rm0fW=
_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Pandemic Drives Print-on-Dem=
and Growth</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Many online ful=
fillment platforms and digital printing companies saw massive gains in the =
last year.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"http=
s://go.asicentral.com/e/148181/distributors-increase-sales-8-/5cphk8/793331=
081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Faci=
lisgroup Distributors Increase Sales 8%</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The average annual rise in 2020 beat the promo industry aver=
age, which saw distributors=E2=80=99 sales decline nearly 20%.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/hensive-guide-to-neck-gaiters-/5cphkb/793331081?h=3Di2HzpDdxCr5rm=
0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">A Comprehensive Guide to =
Neck Gaiters</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The gaiter is=
 so much more than a face covering to protect against a virus. Increase you=
r sales by educating your clients on all the ways this versatile product ca=
n be used.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"http=
s://go.asicentral.com/e/148181/-be-time-to-raise-your-prices-/5cphkd/793331=
081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">It C=
ould Be Time to Raise Your Prices</a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09It=E2=80=99s a good idea for decorated-apparel sellers to increase=
 prices annually. Here=E2=80=99s how to go about it.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/02=
1-trade-show-planning-guide-/5cphkg/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SR=
Os3rCx4YA6R_kqVS1g" target=3D"_blank">2021 Trade Show Planning Guide</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09ASI Media=E2=80=99s 15th annual =
comprehensive listing of North American and international trade shows =
=E2=80=93 both virtual and live events =E2=80=93 for the promotional produc=
ts industry and those that focus on markets, products and materials of inte=
rest to industry suppliers.</li>
=09=09=09=09=09=09=09=09=09=09<li><stron=
g><a href=3D"https://go.asicentral.com/e/148181/nt-your-social-media-strate=
gy-/5cphkj/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" targe=
t=3D"_blank">Podcast: Hiring an Agency to Implement Your Social Media Strat=
egy</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Help! Should I hire an=
 agency for my social media?</li>
=09=09=09=09=09=09=09=09=09=09<li><stro=
ng><a href=3D"https://go.asicentral.com/e/148181/r-standing-out-to-job-seek=
ers-/5cphkl/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" targ=
et=3D"_blank">Tips for Standing Out to Job Seekers</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Looking for the right candidate while many are w=
orking remotely can be a challenge. Here are some strategies to lessen the =
HR burden.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"http=
s://go.asicentral.com/e/148181/0k-to-wounded-warrior-project-/5cphkn/793331=
081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Swed=
a Donates $100K to Wounded Warrior Project</a></strong><br>
=09=09=09=09=
=09=09=09=09=09=09The Top 40 promo supplier has an ongoing partnership with=
 the nonprofit.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D=
"https://go.asicentral.com/e/148181/nding-licensing-deal-with-nfl-/5cphkq/7=
93331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank"=
>Under Armour Ending Licensing Deal With NFL</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09The reported move is part of ongoing cost-cutting meas=
ures by the sportswear brand.</li>
=09=09=09=09=09=09=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/w-million-dollar-club-mem=
bers-/5cphks/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" tar=
get=3D"_blank">Proforma Sets Record for New =E2=80=98Million Dollar=
=E2=80=99 Club Members</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Own=
er/affiliates of the Top 40 firm achieved the feat despite the challenges o=
f the pandemic.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D=
"https://go.asicentral.com/e/148181/grow-e-commerce-opportunities-/5cphkv/7=
93331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank"=
>TikTok to Grow E-Commerce Opportunities</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The social media app is planning to add livestreamed shoppin=
g experiences, among other new selling tools.</li>
=09=09=09=09=09=09=09=
=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/o-do-whe=
n-an-order-goes-wrong-/5cphkx/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx=
4YA6R_kqVS1g" target=3D"_blank">Podcast: What to Do When an Order Goes Wron=
g</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Promo pro Steve Peeke sh=
ares can=E2=80=99t-miss strategies for handling order debacles.</li>
=09=
=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=
=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=
=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-=
- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table align=3D=
"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive=
" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbo=
dy>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER T=
ABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0"=
 cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbody=
>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE LEFT -->=

=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td =
class=3D"">
=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-desktop" style=
=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; ms=
o-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr style=3D"b=
order-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=09=09=
=09=09=09=09<td align=3D"center" class=3D"ad-right" style=3D"font-size: 11p=
x; font-family: Arial, Helvetica, sans-serif; color: #666666; line-height: =
15px; border-collapse: collapse; border-spacing: 0; outline: none; padding-=
left: 25px; padding-bottom: 10px; border: none;">ADVERTISEMENT<br>
=09=09=
=09=09=09=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: =
11px; font-family: Arial, Helvetica, sans-serif; color: #666666; border-col=
lapse: collapse; border-spacing: 0; outline: none; font-weight: normal; pad=
ding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/1481=
81/asihelp/5cphkz/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g=
" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: ASI Help" borde=
r=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/idesign/newsletters=
/pgw/banners/vol243_tile_33020_ASI_HELP.jpg" style=3D"outline: none; text-d=
ecoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"></a></span=
></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>

=09=09=09=09=09=
=09=09=09=09<p><strong>Sponsored Content</strong></p>

=09=09=09=09=09=
=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"htt=
ps://go.asicentral.com/e/148181/he-scenes-with-a-top-supplier-/5cphl2/79333=
1081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Wor=
ld Emblem: Go Behind the Scenes With a Top Supplier</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09In this short video, you=E2=80=99ll discover how=
 this supplier operates, what products they=E2=80=99re known for and why th=
ey=E2=80=99ll fulfill your clients=E2=80=99 orders with ease.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/ile-increasing-your-expertise-/5cphl4/793331081?h=3Di2HzpDdxCr5rm0fW=
_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">Maintain Your Independence W=
hile Increasing Your Expertise</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Join a distributor partnership that will give you plenty of support.<=
/li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asic=
entral.com/e/148181/S-utm-medium-Story20Page20Lead/5cphl6/793331081?h=3Di2H=
zpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_blank">How Thermos Wil=
l Help You Fill Up on Orders</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09Find out how presenting these high-performing food and beverage containe=
rs can heat up sales.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a h=
ref=3D"https://go.asicentral.com/e/148181/n20202120CMS-utm-medium-Native/5c=
phl8/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"_=
blank">Promos for Professionals: 5 Tech Essentials for Every Type of Employ=
ee</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Discover which promos t=
o sell to different types of professionals so you can secure sales no matte=
r who your contact is.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a =
href=3D"https://go.asicentral.com/e/148181/new-ceo-of-next-level-apparel-/5=
cphlb/793331081?h=3Di2HzpDdxCr5rm0fW_UA3YV1SROs3rCx4YA6R_kqVS1g" target=3D"=
_blank">Meet the Team: Interview With Randy Hales, New CEO of Next Level Ap=
parel</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Next Level Apparel i=
s thrilled to announce that Randy Hales has joined the company and will be =
serving as the new CEO. Co-CEO Jim Simsolo will be transitioning out of the=
 company=E2=80=99s day-to-day management during 2021.</li>
=09=09=09=09=
=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09<=
/tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER=
 TABLE --></td>
=09=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<tabl=
e align=3D"center" border=3D"0" cellpadding=3D"2" cellspacing=3D"0" class=
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able-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"1=
00%">
=09=09=09=09<tbody>
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; outline: none; border: none;">
=09=09=09=09=09=09<td style=3D"line-heig=
ht: 15px; font-family: Arial, Helvetica, sans-serif; font-size: 11px; borde=
r-collapse: collapse; border-spacing: 0; outline: none; border: none;" vali=
gn=3D"bottom" class=3D"">&nbsp;</td>
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tom" class=3D"">
=09=09=09=09=09=09<p>ASICentral.com Week in Review is pu=
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