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Date: Sat, 27 Mar 2021 09:04:46 -0600
Subject: ASICentral.com Week in Review: Lori Bauer Joins iPROMOTEu |
 =?utf-8?Q??=
 =?utf-8?Q?Promo=E2=80=99s?= Supply Chain Headaches Persist | Larger COVID
 Loans for Small Business | USPS: Slower Mail, Higher Prices
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral.com Week In Review
Volume 258 / March 27, 2021

Click here=
 for a text-only version
https://go.asicentral.com/e/148181/wsletters-pgw=
-vol258-2ads-html/5fqmkx/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V=
1sBzuTM

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>

Podcast
Promo Insiders: Best Practices for Fulfillment Ser=
vices

Top Content of the Week From ASICentral.com
 1.     Lori Bauer=
 Joins iPROMOTEu
 2.     Supply Chain Headaches Persist
 3.     Larger =
EIDL Loans Coming for Small Businesses
 4.     Fitness Boom Brings Promo =
Opportunities
 5.     USPS Plan Has Positives, Negatives for Promo
 6. =
    Obituary: Richard Stromberg, StrombergBrand
 7.     Georgia Distribut=
or Gives Out 7,000 COVID Vaccine Tees
 8.     Travel, Hospitality Startin=
g to Rebound
 9.     =E2=80=98Moment Merch=E2=80=99 Supports Efforts Agai=
nst Anti-Asian Hate
10.    Target the Adult Beverage Market
11.    Expe=
rts Share Business Tips at Shirt Lab Summit
12.    NAJC Acquires Knobby K=
rafters
13.    Top Your Hat Game With These Trends
14.    Podcast: Pitf=
alls of Running a Social Media Contest
15.    Obituary: Andy Morsink, Atl=
antis Headwear
16.    Product Spotlight: Practical Coolers & Lunch Bags=


Sponsored Content
 1.     Hanes US-Grown Cotton Summit: Why Sustain=
ability Matters for Apparel Sales
 2.     The Importance of Adaptive Risk=
 Management for Your Business
 3.     Digital Squeegee + Next Level Appar=
el: Full-Color Decoration for Less
 4.     Find Your Festival: Festival C=
ollection Overview
 5.     Welcome Back Businesses: 4 Sales Ideas for Saf=
e Reopenings


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is published by Adverti=
sing Specialty Institute. All rights reserved. To subscribe to any ASI news=
letter, go to www.asicentral.com/newsletters.=20
You were sent this newslet=
ter as a benefit of your ASI membership. Copyright 2021, ASI. All Rights Re=
served.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>
This email was sent to: bmiller@thelogomasters.com asi/8366064=

For questions/inquiries, please contact Customer Service at customerserv=
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Advertising Specialty=
 Institute=C2=AE - 4800 Street Road - Trevose, PA 19053

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=09=09=09=09=09=09<p><a><strong>March 27, 2021</strong></a=
></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a href=3D"mailto:=
CRuvo@asicentral.com?subject=3DWeek%20In%20Review" style=3D"font-size: 11px=
; color: #666666; text-decoration: none;"><span style=3D"color: #666666;"><=
strong>Contact the Editor</strong></span></a></p>

=09=09=09=09=09=09<p=
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or: #666666; text-decoration: none;" target=3D"_blank"><span style=3D"color=
: #666666;"><strong>Advertise</strong></span></a></p>
=09=09=09=09=09=09<=
/td>
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border: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=09=09=
=09=09<p><strong>Podcast</strong></p>
=09=09=09=09=09=09<strong><a href=
=3D"https://go.asicentral.com/e/148181/ices-for-fulfillment-services-/5fqml=
4/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_bla=
nk">Promo Insiders: Best Practices for Fulfillment Services</a></strong><br=
>
=09=09=09=09=09=09A Chicago distributor discusses perfecting the fulfil=
lment and kitting process during COVID.</td>
=09=09=09=09=09</tr>
=09=
=09=09=09</tbody>
=09=09=09</table>
=09=09=09</td>
=09=09</tr>
=09=
=09<tr>
=09=09=09<td class=3D""><br>
=09=09=09<!-- WRAPPER TABLE -->
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ace: 0pt; margin: 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=
<td align=3D"center" class=3D"ad-right" style=3D"font-size: 11px; font-fami=
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-collapse: collapse; border-spacing: 0; outline: none; padding-left: 25px; =
padding-bottom: 10px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; font-f=
amily: Arial, Helvetica, sans-serif; color: #666666; border-collapse: colla=
pse; border-spacing: 0; outline: none; font-weight: normal; padding-left: 2=
0px; border: none;"><a href=3D"https://go.asicentral.com/e/148181/fasi500/5=
fqml6/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"=
_blank"><img align=3D"right" alt=3D"Advertiser:ASI: fASI500" border=3D"0" h=
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ers/vol256_33020-fasi500.jpg" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09=09=09=09</table>

=09=09=09=09=09=09=09=09=09<p><=
strong>Top Content of the Week From ASICentral.com</strong></p>

=09=09=
=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a hr=
ef=3D"https://go.asicentral.com/e/148181/21-lori-bauer-joins-ipromoteu-/5fq=
ml8/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_b=
lank">Lori Bauer Joins iPROMOTEu</a></strong><br>
=09=09=09=09=09=09=09=
=09=09=09The promo products veteran, long with Koozie Group (formerly BIC G=
raphic), will be Senior Vice President of Affiliates Sales and Support.</li=
>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/n-headaches-persist-for-promo-/5fqmlb/814307819?h=3DWasIOb=
mR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Supply Chain Heada=
ches Persist</a></strong><br>
=09=09=09=09=09=09=09=09=09=09There=
=E2=80=99s been some improvement, but endemic issues that are ultimately dr=
iving up promo product prices remain.</li>
=09=09=09=09=09=09=09=09=09=09=
<li><strong><a href=3D"https://go.asicentral.com/e/148181/s-coming-for-smal=
l-businesses-/5fqmld/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBz=
uTM" target=3D"_blank">Larger EIDL Loans Coming for Small Businesses</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09The SBA is more than tripling th=
e loan limit for its COVID-19 EIDL program.</li>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/om-brings-p=
romo-opportunities-/5fqmlg/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV1=
0V1sBzuTM" target=3D"_blank">Fitness Boom Brings Promo Opportunities</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09The pandemic has prompted people=
 to put their health first.</li>
=09=09=09=09=09=09=09=09=09=09<li><stron=
g><a href=3D"https://go.asicentral.com/e/148181/positives-negatives-for-pro=
mo-/5fqmlj/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" targe=
t=3D"_blank">USPS Plan Has Positives, Negatives for Promo</a></strong><br>=

=09=09=09=09=09=09=09=09=09=09Price increases and slower delivery on som=
e mail are likely, but enhanced package service for businesses is in the ca=
rds, too.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/hard-stromberg-strombergbrand-/5fqmll/8143078=
19?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Obitu=
ary: Richard Stromberg, StrombergBrand</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09The chairman of promo supplier StrombergBrand passed away on=
 March 17.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"http=
s://go.asicentral.com/e/148181/-out-7-000-covid-vaccine-tees-/5fqmln/814307=
819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Geor=
gia Distributor Gives Out 7,000 COVID Vaccine Tees</a></strong><br>
=09=
=09=09=09=09=09=09=09=09=09Uniforms of America offered free shirts to nurse=
s, seniors and teachers who=E2=80=99ve been vaccinated as a way to draw cus=
tomers into the store.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a =
href=3D"https://go.asicentral.com/e/148181/spitality-starting-to-rebound-/5=
fqmlq/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"=
_blank">Travel, Hospitality Starting to Rebound</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09Promotional products distributors say that opportun=
ities with the hard-hit sectors are starting to increase.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/forts-against-anti-asian-hate-/5fqmls/814307819?h=3DWasIObmR4fcl0zoBmpR=
Q_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">=E2=80=98Moment Merch=E2=80=
=99 Supports Efforts Against Anti-Asian Hate</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09Recent incidents have put the spotlight on the targeti=
ng of minority groups, and underscore the use of merch to raise money and a=
wareness.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https=
://go.asicentral.com/e/148181/get-the-adult-beverage-market-/5fqmlv/8143078=
19?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Targe=
t the Adult Beverage Market</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09With more people consuming alcohol at home, companies have been compelle=
d to shift how they promote their wares. Distributors can help.</li>
=09=
=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/ness-tips-at-shirt-lab-summit-/5fqmlx/814307819?h=3DWasIObmR4fcl0=
zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Experts Share Business Ti=
ps at Shirt Lab Summit</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The=
 virtual event featured more than 30 speakers, many of them leaders in the =
promotional products and apparel decoration world.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/na=
jc-acquires-knobby-krafters-/5fqmlz/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFk=
XQqaEmRV10V1sBzuTM" target=3D"_blank">NAJC Acquires Knobby Krafters</a></st=
rong><br>
=09=09=09=09=09=09=09=09=09=09The deal involves two New England=
 promo suppliers.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/ur-hat-game-with-these-trends-/5fqmm=
2/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_bla=
nk">Top Your Hat Game With These Trends</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09Versatile and stylish, caps serve any promotional purpose.</=
li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asice=
ntral.com/e/148181/unning-a-social-media-contest-/5fqmm4/814307819?h=3DWasI=
ObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Podcast: Pitfall=
s of Running a Social Media Contest.</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09Protect yourself from legal ramifications with these great tips=
.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.as=
icentral.com/e/148181/ndy-morsink-atlantis-headwear-/5fqmm6/814307819?h=3DW=
asIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Obituary: And=
y Morsink, Atlantis Headwear</a></strong><br>
=09=09=09=09=09=09=09=09=09=
=09The Vancouver man with a =E2=80=9Cvolcano of ideas=E2=80=9D was instrume=
ntal in helping Atlantis form its recent partnership with Sportsman Cap.</l=
i>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicen=
tral.com/e/148181/-practical-coolers-lunch-bags-/5fqmm8/814307819?h=3DWasIO=
bmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Product Spotlight=
: Practical Coolers &amp; Lunch Bags</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09When it comes to functional, these items take the cake =
=E2=80=A6 sometimes literally.</li>
=09=09=09=09=09=09=09=09=09</ol>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!=
-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tb=
ody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER =
TABLE -->

=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" class=3D"responsive" width=3D"730">
=09=09=09=09<tbod=
y>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"">&nbsp;</td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table align=
=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"respons=
ive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=
=09=09=09<td><!-- INSIDE TABLE LEFT -->
=09=09=09=09=09=09<table align=3D=
"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive=
" width=3D"730">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=
=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"ad-placement-desktop" style=3D"border-spacing: 0; border-collapse:=
 collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding=
: 0;" width=3D"300">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=
=09=09=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border:=
 none;">
=09=09=09=09=09=09=09=09=09=09=09=09<td align=3D"center" class=
=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, sans=
-serif; color: #666666; line-height: 15px; border-collapse: collapse; borde=
r-spacing: 0; outline: none; padding-left: 25px; padding-bottom: 10px; bord=
er: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09=09=09=09<span cl=
ass=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, s=
ans-serif; color: #666666; border-collapse: collapse; border-spacing: 0; ou=
tline: none; font-weight: normal; padding-left: 20px; border: none;"><a hre=
f=3D"https://go.asicentral.com/e/148181/shows-2021-chicago-/5fqmmb/81430781=
9?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank"><img a=
lign=3D"right" alt=3D"Advertiser: ASI Chicago Show" border=3D"0" height=3D"=
250" src=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/banners/vol25=
6_33020-chishow.jpg" style=3D"outline: none; text-decoration: none; -ms-int=
erpolation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09=09=09=09</table>

=09=09=09=09=09=09=09=09=09<p><strong>Sp=
onsored Content</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/register-8616625649642587915/5fqmmd/814307819?h=3DWasIObmR4fcl0zoBmp=
RQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Hanes US-Grown Cotton Summit: =
Why Sustainability Matters for Apparel Sales</a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09Don=E2=80=99t miss your chance to join our free webina=
r with leading supplier Hanes, where they=E2=80=99ll reveal everything you =
need to know about why sustainability sells, which consumers care the most =
about it, and why it=E2=80=99s worth it to present apparel made from 100% U=
.S.-grown cotton.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/blog-adaptive-risk-management/5fqmmg=
/814307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blan=
k">The Importance of Adaptive Risk Management for Your Business</a></strong=
><br>
=09=09=09=09=09=09=09=09=09=09Learn more about adaptive risk manage=
ment for businesses of all sizes and get practical ways to manage risk for =
your business.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"=
https://go.asicentral.com/e/148181/ull-color-decoration-for-less-/5fqmmj/81=
4307819?h=3DWasIObmR4fcl0zoBmpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">=
Digital Squeegee + Next Level Apparel: Full-Color Decoration for Less</a></=
strong><br>
=09=09=09=09=09=09=09=09=09=09Don=E2=80=99t know much about d=
igital squeegee? No worries. Next Level fills you in.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/-festival-collection-overview-/5fqmml/814307819?h=3DWasIObmR4fcl0zoBmpRQ_d=
gFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Find Your Festival: Festival Colle=
ction Overview</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The snow ha=
s melted and warm weather is (finally) right around the corner, bringing wi=
th it a new season filled with apparel sales opportunities.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/les-ideas-for-safe-reopenings-/5fqmmn/814307819?h=3DWasIObmR4fcl0zoB=
mpRQ_dgFkXQqaEmRV10V1sBzuTM" target=3D"_blank">Welcome Back Businesses: 4 S=
ales Ideas for Safe Reopenings</a></strong><br>
=09=09=09=09=09=09=09=09=
=09=09Help clients from all sectors welcome back in-person guests and get m=
ore orders for yourself at the same time by implementing these four sales s=
uggestions.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEF=
T --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table=
>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>
=
=09=09=09<td>
=09=09=09<table align=3D"center" border=3D"0" cellpadding=
=3D"2" cellspacing=3D"0" class=3D"copyright" style=3D"border-spacing: 0; bo=
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in: 0; padding: 0;" width=3D"100%">
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=09=09=09<td style=3D"line-height: 15px; font-family: Arial, Helvetica, san=
s-serif; font-size: 11px; border-collapse: collapse; border-spacing: 0; out=
line: none; border: none;" valign=3D"bottom" class=3D"">&nbsp;</td>
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b(225, 225, 225);" valign=3D"bottom" class=3D"">
=09=09=09=09=09=09<p>ASI=
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