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 Content preview:  Counselor PromoGram Breaking News Alert Breaking News: Dave
    Saracino Joins Charles River Apparel Dave Saracino, a longtime veteran executive
    and sales leader within the promotional products industry, has joined Sharon,
    MA-based Charles River Apparel (asi/44620) as the Top 40 supplier’s new
    Vice [...] 
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Counselor PromoGram
Breaking News Alert

Breaking News: Dave Saracino=
 Joins Charles River Apparel

Dave Saracino, a longtime veteran executi=
ve and sales leader within the promotional products industry, has joined Sh=
aron, MA-based Charles River Apparel (asi/44620) as the Top 40 supplier=
=E2=80=99s new Vice President of Sales.=20

The move comes about 11 month=
s after Saracino had announced his retirement following more than 35 years =
with Clearwater, FL-based Top 40 supplier Koozie Group (formerly BIC Graphi=
c; asi/40480). He had served as Vice President of Sales and Senior Vice Pre=
sident of Business Development at Koozie.

=E2=80=9CDave=E2=80=99s impr=
essive track record is unmatched for this role and we are overjoyed to have=
 him come aboard,=E2=80=9D says Barry Lipsett, CEO and Owner of Charles Riv=
er Apparel. =E2=80=9CDave=E2=80=99s energetic spirit, market expertise, sal=
es acumen, and ability to build genuine relationships align seamlessly with=
 our goal of driving our leadership position in all the markets we serve.=
=E2=80=9D =20

Saracino will head the Charles River Apparel sales departm=
ent, which includes the inside sales team, direct sales reps and multi-line=
 reps across all market channels.

=E2=80=9CI am both excited and honor=
ed to be accepted to the senior leadership team of Charles River Apparel an=
d look forward to working closely with the entire CRA team,=E2=80=9D said S=
aracino. =E2=80=9CBeing part of a family-owned company with a strong brande=
d product is precisely what I was looking to do.=E2=80=9D

Saracino=
=E2=80=99s position with Charles River Apparel marks the return of a man wh=
o is nothing short of an icon in the promotional products market =E2=80=
=93 a much-loved and respected industry celebrity. He was Counselor magazin=
e=E2=80=99s Lifetime Achievement Award winner in 2016 and is a former membe=
r of the Power 50, a Counselor ranking of the most influential people in pr=
omo.

=E2=80=9CSome people cruise through life under the radar, affecti=
ng a precious few in their closest circle; others have personalities so lar=
ge and charisma so palpable, they change the temperature of a room just by =
walking into it,=E2=80=9D wrote Michele Bell, ASI=E2=80=99s Vice President =
of Editorial, Education & Special Events, in a 2016 Counselor article about=
 Saracino. =E2=80=9CThe original smooth operator, Frank Sinatra, had that k=
ind of swagger in spades =E2=80=93 the chairman of the board, the straw tha=
t stirred the cocktail. In this industry, if Sinatra had a funnier kid brot=
her, it would be Dave Saracino.=E2=80=9D

Charles River Apparel was Cou=
nselor=E2=80=99s Family Business of the Year in 2017. The company ranked 40=
th on Counselor=E2=80=99s most recent list of the largest suppliers in the =
industry based on 2019 North American promotional product revenue of $45 mi=
llion. The new rankings are due out in the summer of 2021.

For more pr=
omo news and strategy content, visit www.asicentral.com/news and watch for =
ASI Media=E2=80=99s newsletters: Daily Update, publishing each weekday; Pro=
moGram, publishing Tuesday and Thursday; and Week in Review, publishing Sat=
urday.


Advertising Specialty Institute=C2=AE, 4800 Street Road, Tre=
vose, PA 19053=20

Counselor PromoGram
Copyright 2021, ASI
This email=
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=09=09=09=
=09=09=09=09=09=09<p align=3D"center"><strong><font color=3D"#cc0000" face=
=3D"Arial, Helvetica, sans-serif" size=3D"4">Counselor PromoGram</font></st=
rong><br>
=09=09=09=09=09=09=09=09=09<font face=3D"Arial, Helvetica, sans=
-serif" size=3D"4">Breaking News Alert </font></p>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- WRAPPER TABLE -->
=

=09=09=09=09=09=09<table align=3D"center" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09<td><!-- CONTENT TABLE -->
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=09=09=09=09=09=09=09<table align=3D"left" class=3D"container" style=3D"pad=
ding: 10px 10px 20px 20px;" width=3D"520">
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<tbody>
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=09=09=09=09=09=09=09=09=
=09=09=09=09<td align=3D"left" class=3D"">
=09=09=09=09=09=09=09=09=09=09=
=09=09<p><strong><font face=3D"Arial, Helvetica, sans-serif" size=3D"2"><!-=
- Insert Article Title  --></font></strong><span style=3D"font-size:14px;">=
<span style=3D"font-family:Verdana,Geneva,sans-serif;"><b><span style=3D"li=
ne-height:115%">Dave Saracino Joins Charles River Apparel</span></b></span>=
</span></p>
=09=09=09=09=09=09=09=09=09=09=09=09<!-- Paragraph 1 -->
=

=09=09=09=09=09=09=09=09=09=09=09=09<p style=3D"margin-bottom:13px"><spa=
n style=3D"font-family:Verdana,Geneva,sans-serif;"><span style=3D"font-size=
:12px;"><span style=3D"line-height:115%"><span style=3D"line-height:115%">D=
ave Saracino, a longtime veteran executive and sales leader within the prom=
otional products industry, has joined Sharon, MA-based Charles River Appare=
l (asi/44620) as the Top 40 supplier=E2=80=99s new Vice President of Sales.=
 </span></span></span></span></p>

=09=09=09=09=09=09=09=09=09=09=09=09=
<p style=3D"margin-bottom:13px"><span style=3D"font-family:Verdana,Geneva,s=
ans-serif;"><span style=3D"font-size:12px;"><span style=3D"line-height:115%=
"><span style=3D"line-height:115%">The move comes about 11 months after Sar=
acino had announced his retirement following more than 35 years with Clearw=
ater, FL-based Top 40 supplier Koozie Group (formerly BIC Graphic; asi/4048=
0). He had served as Vice President of Sales and Senior Vice President of B=
usiness Development at Koozie.</span></span></span></span></p>

=09=09=
=09=09=09=09=09=09=09=09=09=09<p style=3D"margin-bottom:13px"><span style=
=3D"font-family:Verdana,Geneva,sans-serif;"><span style=3D"font-size:12px;"=
><span style=3D"line-height:115%"><span style=3D"line-height:115%">=
=E2=80=9CDave=E2=80=99s impressive track record is unmatched for this role =
and we are overjoyed to have him come aboard,=E2=80=9D says Barry Lipsett, =
CEO and Owner of Charles River Apparel. =E2=80=9CDave=E2=80=99s energetic s=
pirit, market expertise, sales acumen, and ability to build genuine relatio=
nships align seamlessly with our goal of driving our leadership position in=
 all the markets we serve.=E2=80=9D&nbsp; </span></span></span></span></p>=


=09=09=09=09=09=09=09=09=09=09=09=09<p style=3D"margin-bottom:13px"><=
span style=3D"font-family:Verdana,Geneva,sans-serif;"><span style=3D"font-s=
ize:12px;"><span style=3D"line-height:115%"><span style=3D"line-height:115%=
">Saracino will head the Charles River Apparel sales department, which incl=
udes the inside sales team, direct sales reps and multi-line reps across al=
l market channels.</span></span></span></span></p>

=09=09=09=09=09=09=
=09=09=09=09=09=09<p style=3D"margin-bottom:13px"><span style=3D"font-famil=
y:Verdana,Geneva,sans-serif;"><span style=3D"font-size:12px;"><span style=
=3D"line-height:115%"><span style=3D"line-height:115%">=E2=80=9CI am both e=
xcited and honored to be accepted to the senior leadership team of Charles =
River Apparel and look forward to working closely with the entire CRA team,=
=E2=80=9D said Saracino. =E2=80=9CBeing part of a family-owned company with=
 a strong branded product is precisely what I was looking to do.=E2=80=
=9D</span></span></span></span></p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p style=3D"margin-bottom:13px"><span style=3D"font-family:Verdana,Genev=
a,sans-serif;"><span style=3D"font-size:12px;"><span style=3D"line-height:1=
15%"><span style=3D"line-height:115%">Saracino=E2=80=99s position with Char=
les River Apparel marks the return of a man who is nothing <span style=3D"c=
olor:#333333">short of an icon in the promotional products market =E2=80=
=93 a much-loved and respected industry celebrity. He was Counselor magazin=
e=E2=80=99s Lifetime Achievement Award winner in 2016 and is a former membe=
r of the Power 50, a Counselor ranking of the most influential people in pr=
omo.</span></span></span></span></span></p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p style=3D"margin-bottom:13px"><span style=3D"font-family:Verd=
ana,Geneva,sans-serif;"><span style=3D"font-size:12px;"><span style=3D"line=
-height:115%"><span style=3D"line-height:115%"><span style=3D"color:#333333=
">=E2=80=9CSome people cruise through life under the radar, affecting a pre=
cious few in their closest circle; others have personalities so large and c=
harisma so palpable, they change the temperature of a room just by walking =
into it,=E2=80=9D wrote Michele Bell, ASI=E2=80=99s Vice President of Edito=
rial, Education &amp; Special Events, in a 2016 Counselor article about Sar=
acino. =E2=80=9CThe original smooth operator, Frank Sinatra, had that kind =
of swagger in spades =E2=80=93 the chairman of the board, the straw that st=
irred the cocktail. In this industry, if Sinatra had a funnier kid brother,=
 it would be Dave Saracino.=E2=80=9D</span></span></span></span></span></p>=


=09=09=09=09=09=09=09=09=09=09=09=09<p style=3D"margin-bottom:13px"><=
span style=3D"font-family:Verdana,Geneva,sans-serif;"><span style=3D"font-s=
ize:12px;"><span style=3D"line-height:115%"><span style=3D"line-height:115%=
"><span style=3D"color:#333333">Charles River Apparel was </span>Counselor=
=E2=80=99s Family Business of the Year in 2017<span style=3D"color:#333333"=
>. The company </span>ranked 40th<span style=3D"color:#333333"> on Counselo=
r=E2=80=99s most recent list of the largest suppliers in the industry based=
 on 2019 North American promotional product revenue of $45 million. The new=
 rankings are due out in the summer of 2021.</span></span></span></span></s=
pan></p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><span style=3D"font-fa=
mily:Verdana,Geneva,sans-serif;"><span style=3D"font-size:12px;"><span styl=
e=3D"line-height:115%"><span style=3D"color:#333333">For more promo news an=
d strategy content, visit </span><a href=3D"https://go.asicentral.com/e/148=
181/news/5g4dgq/817969149?h=3DkInFEpbIGb5oTeo7HBhJwY1NNwpfYec4-EtMbvdHK9Q" =
style=3D"color:blue; text-decoration:underline"><span style=3D"line-height:=
115%">www.asicentral.com/news</span></a><span style=3D"color:#333333"> and =
watch for ASI Media=E2=80=99s newsletters: Daily Update, publishing each we=
ekday; PromoGram, publishing Tuesday and Thursday; and Week in Review, publ=
ishing Saturday.</span></span></span></span><font face=3D"Arial, Helvetica,=
 sans-serif"> </font></p>
=09=09=09=09=09=09=09=09=09=09=09=09<!-- End Pa=
ragraph 5 --></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09=09<!-- END CONTENT TABLE -->
=09=09=09=09=09=09=09=09=
=09=09</tbody>
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=09=09=09=09=09=09=09=09=09<table align=3D"=
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ad2" style=3D"padding: 10px;" width=3D"200">
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=3D"Arial, Helvetica, sans-serif" size=3D"1">ADVERTISEMENT</font><br>
=09=
=09=09=09=09=09=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/e/148=
181/digitallounge/5g4dgs/817969149?h=3DkInFEpbIGb5oTeo7HBhJwY1NNwpfYec4-EtM=
bvdHK9Q" target=3D"_blank"><img alt=3D"prime Line" border=3D"0" class=3D"im=
g responsive-small" height=3D"180" hspace=3D"5" src=3D"http://cdn.asicentra=
l.com/idesign/newsletters/pg/BreakingNews/images/Couc_Promogram_DigitalLoun=
ge.jpg" vspace=3D"5" width=3D"180"></a></td>
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>
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=09=09=09=09=09=09<td class=
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=09=09=09<td align=3D"right" class=3D""><font face=3D"Arial, Helvetica, =
sans-serif" size=3D"1">Counselor PromoGram<br>
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