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ASICentral Daily Update
April 13, 2021

Click here for a text-only version
https://go.asicentral.com/e/148181/n-newsletters-pgd-vol-268-html/5gsbpv/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Check out the news, trends and tips from the editorial team’s last 24 hours of coverage.

Top Story
Pens Lead March ESP Searches

Today’s Top Stories From ASICentral.com
1.   HPG Partners With Nomatic and Pladra
2.   3M Sues Florida Firm, Alleges N95 Fraud
3.   The Bright Side: A New Brand of Positivity During COVID
4.   Plan Out Your Sales Goals
5.   Use Influencer Marketing to Build Buzz for Your Brand

Today’s Top Classes on ASI University
1.   NEW! Promotional Products Industry 101
2.   Logo Trends: Full Color, Dimension & More
3.   The Elements of Sales: Expert Tips to Build Your Business

*Find all of our classes at ASI University.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral Daily Update is published by Advertising Specialty Institute. All rights reserved. To subscribe to any ASI newsletter, go to www.asicentral.com/newsletters. 
You were sent this newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All Rights Reserved.

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						<p><a><strong>April 13, 2021</strong></a></p>

						<p style="margin: 4px 0; margin-bottom: 25px"><a href="mailto:MBell@asicentral.com?subject=Daily%20Update" style="font-size: 11px; color: #666666; text-decoration: none;"><span style="color: #666666;"><strong>Contact the Editor</strong></span></a></p>
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			<p><strong>Check out the news, trends and tips from the editorial team’s last 24 hours of coverage.</strong></p>
			</td>
		</tr>
		<tr>
			<td>
			<table align="left" border="0" cellpadding="0" cellspacing="0" class="thumb" style="border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0; line-height:normal; float:left;" width="198">
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						<td align="left" style="line-height: 20px; font-family: Arial, Helvetica, sans-serif; border-collapse: collapse; border-spacing: 0; outline: none; padding: 0; border: none; margin-left:15px;" width="484" class="">
						<p><strong>Top Story</strong><br>
						<strong><a href="https://go.asicentral.com/e/148181/-pens-lead-march-esp-searches-/5gsbq2/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" style="color: #00C;background:none;font-size:16px !important;font-weight: bold;width: 100%;text-align: left;line-height:20px !important;" target="_blank">Pens Lead March ESP Searches</a></strong><br>
						Demand for PPE has fallen a year after the COVID-19 outbreak began.</p>
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						<td align="center" class="ad-right" style="font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; border-collapse: collapse; border-spacing: 0; outline: none; padding-left: 20px; border: none;">ADVERTISEMENT<br>
						<span class="ad-right" style="font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; border-collapse: collapse; border-spacing: 0; outline: none; font-weight: normal; padding-left: 20px; border: none;"><a href="https://go.asicentral.com/e/148181/shows-2021-chicago-/5gsbq4/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank"><img align="right" alt="Advertiser: ASI: Chicago Show" border="0" height="250" src="http://cdn.asicentral.com/idesign/newsletters/pgd/Ads/vol256_33020-chishow.jpg" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic;" width="300"></a></span></td>
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			<p><strong>Today’s Top Stories From ASICentral.com</strong></p>

			<ol>
				<li><strong><a href="https://go.asicentral.com/e/148181/tners-with-nomatic-and-pladra-/5gsbq6/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">HPG Partners With Nomatic and Pladra</a></strong><br>
				The Top 40 supplier will be selling products from the retail brands through its HPG Exclusive line.</li>
				<li><strong><a href="https://go.asicentral.com/e/148181/lorida-firm-alleges-n95-fraud-/5gsbq8/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">3M Sues Florida Firm, Alleges N95 Fraud</a></strong><br>
				3M, which makes N95 respirator masks, is the parent company of Top 40 supplier 3M/Promotional Markets.</li>
				<li><strong><a href="https://go.asicentral.com/e/148181/nd-of-positivity-during-covid-/5gsbqb/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">The Bright Side: A New Brand of Positivity During COVID</a></strong><br>
				Industry veteran Maria Brady, owner of Marakae Marketing, has launched a new website with a focus on optimism during these trying times.</li>
				<li><strong><a href="https://go.asicentral.com/e/148181/021-plan-out-your-sales-goals-/5gsbqd/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">Plan Out Your Sales Goals</a></strong><br>
				This distributor shares her tips for establishing and tracking sales goals for a greater chance of success.</li>
				<li><strong><a href="https://go.asicentral.com/e/148181/-to-build-buzz-for-your-brand-/5gsbqg/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">Use Influencer Marketing to Build Buzz for Your Brand</a></strong><br>
				In this episode of The Social Angle podcast, Vinnie Driscoll and Melissa Newman pick industry veteran Bill Petrie’s brain about the campaign that put brandivate on the map, the six-step process he used to cultivate a successful brand launch, how influencers were chosen and the importance of authentic engagements for inbound leads.</li>
			</ol>

			<p><strong>Today’s Top Classes on ASI University</strong></p>

			<ol>
				<li><strong><a href="https://go.asicentral.com/e/148181/d-lg4LNlr9oog-rel-0-autoplay-1/5gsbqj/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank"><em><span style="color:#cc0000;">NEW!</span></em> Promotional Products Industry 101</a> </strong></li>
				<li><strong><a href="https://go.asicentral.com/e/148181/468796233-44fbde96a6/5gsbql/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">Logo Trends: Full Color, Dimension &amp; More</a></strong></li>
				<li><strong><a href="https://go.asicentral.com/e/148181/d-ddGGshy5MPQ-rel-0-autoplay-1/5gsbqn/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">The Elements of Sales: Expert Tips to Build Your Business</a></strong></li>
			</ol>

			<p style="font-size:11px">*Find all of our classes at<strong> <a href="https://go.asicentral.com/e/148181/education/5gsbqq/823217635?h=4wcgcWHEiB86GbjWgpUx0_zlYyP9bRhVzZsjaEWOJQU" target="_blank">ASI University</a>.</strong></p>
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