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From: "Advantages Product Focus" <hotdeals@email.asicentral.com>
To: <bmiller@thelogomasters.com>
Subject: Next Steps for the PRO Act
Date: Mon, 19 Apr 2021 11:09:41 -0600
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Advantages Product Focus
Volume 144 / April 19, 2021

Click here to view a text-only version of Advantages Product Focus.
https://go.asicentral.com/e/148181/newsletters-advpf-vol-144-html/5h2dt4/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw

***************************************************************

-  PRO ACT’S FUTURE IS FOGGY, BUT IT’S STILL IN PLAY
-  PATAGONIA TO STOP ALLOWING ADDITIONAL LOGOS ON APPAREL
-  THANK-YOU GIFTS FOR HEALTHCARE WORKERS
-  Trends: Invasion of the ‘Homepreneurs’
-  Showcase: Dependable Caps & Hats
-  Retail Brands: HPG Partners With More Retail Brands
-  The Bright Side: A New Brand of Positivity
-  Events: Celebrity-Studded Virtual Experiences in Demand
-  Sponsored Content: Watch Out for These Short-Term Business Financing Risks
-  Q&A: Plan Out Your Sales Goals
-  Best of ASICentral.com


***********************************************************************

Advantages® Product Focus is a trademark of the Advertising Specialty Institute. You were sent this newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All Rights Reserved.
If you'd like us to send Advantages Product Focus FREE to anyone else at your company (or to your off-site sales reps), go to www.asicentral.com/newsletters and complete the online form.
Interested in advertising in Advantages Product Focus? Send an email to mbarnes@asicentral.com
Click here https://go.asicentral.com/e/148181/Store-Distributor-Product-26/5h2dt6/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw to subscribe to Advantages® magazine. 

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									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif;" class="">
									<h4 style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; line-height:20px; font-size:20px; font-weight:700;  color:#006890;">The best ideas in promo products.</h4>
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									<h4 style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; line-height:20px; font-size:20px; font-weight:400; padding-bottom:5px; color:#000;">April 19, 2021</h4>
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						<td style="padding:0px;" class=""><a href="https://go.asicentral.com/e/148181/-foggy-but-it-s-still-in-play-/5h2dtd/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank"><img alt="US Capital Building" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-1.jpg" title="PRO Act’s Future is Foggy, But It’s Still in Play" width="650"></a></td>
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						<h1 color="#006890" style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/-foggy-but-it-s-still-in-play-/5h2dtd/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">PRO Act’s Future is Foggy,<br>
						But It’s Still in Play</a></h1>

						<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26px;">Promo leaders fear the legislation could hurt the industry.</p>
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					<!-- #Section End: STORY 1 full--><!-- Start Section: STORY 2 full -->
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						<td style="padding:0px;" class=""><a href="https://go.asicentral.com/e/148181/-additional-logos-on-products-/5h2dtg/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank"><img alt="Patagonia logo" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-2.jpg" title="Patagonia to Stop Allowing Additional Logos on Apparel" width="650"></a></td>
					</tr>
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						<h1 color="#006890" style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/-additional-logos-on-products-/5h2dtg/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">Patagonia to Stop Allowing Additional Logos on Apparel</a></h1>

						<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26px;">The decision is meant to increase garments’ lifespan.</p>
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						<td style="padding:0px;" class=""><a href="https://go.asicentral.com/e/148181/-gifts-for-healthcare-workers-/5h2dtj/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank"><img alt="female nurse with crossed arms" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-3.jpg" title="Thank-You Gifts for Healthcare Workers" width="650"></a></td>
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						<h1 color="#006890" style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/-gifts-for-healthcare-workers-/5h2dtj/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">Thank-You Gifts<br>
						for Healthcare Workers</a></h1>

						<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px;line-height:26px;">Here are five winning ways to show appreciation for<br>
						hard-working heroes.</p>
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									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" class=""><a href="https://go.asicentral.com/e/148181/-invasion-of-the-homepreneurs-/5h2dtl/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" target="_blank"><img alt="Woman and puppy with matching mask and bandana" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-4.jpg" title="Trends" width="315"></a></td>
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									<h3 style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/-invasion-of-the-homepreneurs-/5h2dtl/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">Trends</a></h3>

									<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">Invasion of the ‘Homepreneurs’</p>
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									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" class=""><a href="https://go.asicentral.com/e/148181/ril-2021-dependable-caps-hats-/5h2dtq/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" target="_blank"><img alt="Dependable Tie Dye Cap" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-5.jpg" title="Showcase" width="315"></a></td>
								</tr>
								<tr>
									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" class="">
									<h3 style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/ril-2021-dependable-caps-hats-/5h2dtq/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">Showcase</a></h3>

									<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">Dependable Caps &amp; Hats</p>
									</td>
								</tr>
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						<!--[if (gte mso 9)|(IE)]>
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				   <![endif]--><!-- #Left Column End: Image and Text Left--><!-- Right Column: Image and Text Right -->

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							<tbody>
								<tr>
									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" class=""><a href="https://go.asicentral.com/e/148181/tners-with-nomatic-and-pladra-/5h2dts/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" target="_blank"><img alt="Male wearing flannel shirt" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-6.jpg" title="New Products" width="315"></a></td>
								</tr>
								<tr>
									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" class="">
									<h3 style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a href="https://go.asicentral.com/e/148181/tners-with-nomatic-and-pladra-/5h2dts/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" style="text-decoration:none; color:#006890;" target="_blank">New Products</a></h3>

									<p style="text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">HPG Partners With More Retail Brands</p>
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									<td style="font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" class=""><a href="https://go.asicentral.com/e/148181/nd-of-positivity-during-covid-/5h2dtv/825962105?h=8WXhACKKlLTmmYuDuyEpTR9YFCXfs0nEAJ66GkMFMrw" target="_blank"><img alt="'I choose Happy' wine tumbler" border="0" class="responsive" src="https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_144_story-7.jpg" title="The Bright Side" width="315"></a></td>
								</tr>
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